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hellodemain _ 2 _ orange

Opinion

by Stéphane Richard Chairman and Chief Executive of France Télécom - Orange

hellodemain: an exhibition, a vision, a leap into the future Throughout the world, the digital revolution is proving to be a wonderful opportunity and a major driver of change. The numerous digital appliances, the explosion in data traffic and the change of uses are transforming our daily lives. Every day, new services appear and over 5.6 billion new Internet connections are registered. Forecasts predict 7 billion connected terminals by 2015, i.e. one terminal per person in the world within less than five years. This prospect, or rather this goal of digital for all, underpins Orange’s strategy and our vision of the future. We seek to invent faster and better services and networks for the future. We also strive to support everyone depending on their goals and expectations by increasingly becoming a digital coach for our customers. In order to present to you Orange’s best inventions and those of its business partners, we have dreamt up “hellodemain”, a free exhibition open to all, for which the objective is: discover tomorrow’s digital world today. Come and find out about the services that we are developing for you. Take a look behind the scenes at future networks, without which nothing would be possible. And spend a moment looking back at yesterday’s inventions that we now know so well… Take a trip through the inventions which are changing both our private and public lives. The exhibition will open your minds to the city life, home life and entertainment of tomorrow. Welcome to the digital world, welcome home!


hellodemain A unique exhibition, free entry, from June 23rd- 26th at the Cite des Sciences et de l’Industrie hellodemain will give you the key to understanding the digital world, of life today and in the future. This unique event will take you on a trip through inventions which are changing both our private and our public lives: a “smart” town, an intelligent house and a vivid, all-round world of entertainment. Spread over 1800 square metres and divided into 3 areas in the Cite and on the lawns of the Parc de la Villette, hellodemain brings us dreams of technology soon to be part of our daily lives and today’s visitors can try out the best of tomorrow’s digital revolution. Come for a unique experience, in the ethereal, poetic world of the future where you can learn, reflect, experiment and of course, enjoy yourself. Throughout this exhibition, Orange will be your “digital coach” to discover holograms, the internet of things, telepresence video-conferencing, home automation….all of which will quickly become familiar during the exhibition. Numerous celebrities are lending their support to boost the profile of hellodemain and show us the way to the future: the architects Jakob+MacFarlane, the set designer Patrick Jouin, the illustrator Philippe Massonnet, the scriptwriter Philippe Yedid, as well as the writer Bernard Werber. Video directors have also been involved in creating the interactive game “Capture the Future”, which you can play before and during the show to win a world tour of all the Orange inventions! Plunge in to the world of hellodemain today, by visiting.... www.hellodemain.fr www.orange-innovation.tv/hellodemain

Contents I - hellodemain: a trip round the heart of our life-changing inventions

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- sensory home

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- immersive island

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- smart city

12

II - the hellodemain world: visions of the future

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- the meetings which gave rise to hellodemain

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- the hellodemain exhibition in numbers

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- long-term digital effects of hellodemain

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- innovation at Orange in numbers

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hellodemain a trip round the heart of our life-changing inventions

sensory home immersive island smart city


sensory home to help us imagine the sensory home of the future, hellodemain has teamed up with the set designer, Patrick Jouin and constructed a naturally flowing route through the traditional spaces of a house. How will our daily living habits change from the kitchen to the sitting room, when future inventions arrive? Come and discover a peaceful space, digitally connected to work with the owner, where the walls and tables turn into screens, where the decor changes at a whim, where a panel contains a bookshelf and from where you can connect digitally to the whole world with a wave of your hand.

one concept: the digital heart of the house created as a global digital solution for the whole house, One Concept fulfils everyone’s expectations: simplicity, ergonomics and interaction, as well as a touch of magic A system of communication cubes covering all your digital and multimedia needs One Concept is made up of 5 cubes, the interface between the physical and digital worlds. Each cube has a specific, independent function (Internet, music, home automation) and can link in to the others to produce separate and improved services. Orange invents the intelligent house of the future Founded in 2010, One Concept is Orange’s answer to how the Internet will be used in the home of the future. It offers easier and improved access to Orange’s services, to communications services and also to home automation and audiovisual services.


wiser collection: an ecological and cheap energy management system Thanks to this intelligent home energy management system, it will soon be possible to cut 20% to 30% from your energy bill by adapting consumption to your lifestyle. Local or remote control of equipment Wiser Energy Box controls all the main elements in the system. Wiser Meter records electricity consumption from the meter. The Thermostats control the temperature and the Eco-Button transfers the house into economy mode with one click. Wiser Display, a touch control screen, allows you to control consumption according to lifestyle and individual comfort. Services for future lifestyles Wiser Collection is an invention by Schneider Electric. World leader in energy consumption, the company plans to market it commercially in 2012. It will be possible to integrate it into a wider bundle of other services, which Orange is looking to offer to improve our future lifestyles.

the remote control table: your TV guide projected on to the coffee table every member of the family will be able to look up the TV guide, find out information on a particular programme and watch it straightaway without interrupting the programme already showing. Your television programme shown on a touchscreen table An extended click on the picture disc of the selected programme allows you to see a summary, whereas an extended click on the photo illustrating the picture disc starts a video. If you want to watch this programme on the television, you just have to slide the corresponding picture disc towards the part of the table acting as TV screen. Orange makes TV use easy Orange started developing this touch table application in 2009, so as to offer homes of the future new ways to enjoy audiovisual media, easily and intuitively.

interactive decor: when the walls are alive soon the walls in your sitting room will transform into interactive screens which everyone will be able to use to change decor and display information with one simple gesture. Projection and movement recognition This is a system of projection and movement recognition. Cameras detect the movements of any person who passes in front of the projector. Computer software translates these movements and projects the desired changes on to the décor. Orange puts your future décor online This system uses WallFx technology developed by the company Arscenique. In theory, any flat surface will be capable of changing into display or control screens, on which you can interact. Orange guarantees a connection with systems like these and lets you change your décor any time you fancy.


the corian table: a touch screen disguised as a kitchen table this table turns into an internet-connected touch screen so you can follow your recipe to the letter without interrupting your cooking. The internet is projected on to the table top When the system is running, a keyboard lit up from behind appears below the picture projected on the table. By skimming lightly over the keys, you can surf any websites you wish. You can also link up this system to your home automation system and project anything from television programmes to recipes on your corian table. Kitchens of the future go digital with Orange In 2010 Pierre-Nicolas Clere and Gabriel Kowalski invented the corian table for Connecting Technology, a design and production company for home automation installations and high end home-cinema systems. Orange can supply internet access to these work spaces.

photo © Laurent GUIZARD

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to discover

in the corridors of the intelligent house: the interactive opera application: you’ve never seen a Mozart opera like this before this application offers a variety of options to help you explore every dimension of opera An interactive application, with an in-depth diversity This application lets you choose your viewpoint (orchestra pit, stage etc) so you can enjoy the show from your ideal position, all in high-definition. At recitative moments, it offers you access to scene descriptions, biographies of the singers, photos of the wings etc. For serious opera buffs, the application can display the words line by line as they are being spoken/sung and the notes of the principal instrument. A new TV experience from Orange This prototype of an interactive application on a flat surface was developed by Orange in 2011 thanks to an interactive data insertion tool in synchrony with the audiovisual flow. By means of spatial sound technology, the listener wearing standard Hi-Fi headphones is “projected” into the heart of the concert hall and can enjoy exceptional sound quality.


The 4K Screen: A latest generation TV screen with incomparable brilliance, refresh rate and energy use. The main feature of this wall is to display pictures with 4 times higher definition than HD. Developed by Panasonic.

My Bread, the intelligent bread making machine: A built-in mini-computer gives you access to every recipe and step-by-step instructions for all budding master bakers. Cookeo: a multi-function cooker with a programming interface just using ingredients or a recipe. Developed by Moulinex (SEB group).

immersive island how will we have fun in the future? hellodemain has devoted a whole hall to leisure pursuits and virtual reality games, and invites you to experience first-hand the most exciting digital entertainment inventions… Discover new aspects of the virtual world: systems which combine pictures and sounds like never before, to make the game more exciting, the illusion more intense - you’ll be hoodwinked by the whole show!

the Dailymotion videos hit the wall: with keenu motion control Keenu lets you project Dailymotion videos on to the walls of your sitting room and surf from one to the other with the wave of a hand A movement detection systems This system is made up of infra-red cameras interfaced with movement detecting software. The cameras detect and then recognise any movement made by a visitor opposite the projector on any flat surface. Then a smart system interprets the movements to control the interface. Forget the remote control: now you can wave and surf. Orange breaks new ground for using Dailymotion Orange has been perfecting its invention of Keenu since 2009, using PrimeSense cameras. In the future, it will become fully operational to surf all your favourite services, such as Dailymotion. Dailymotion is an Orange business partner and a world leader in on-line video sharing.

holographic theatre: do you dare to be a teletransporter? you can be a teletransporter using this holographic theatre: create your own live digital double Three-dimensional moving images This device comprises a filming and sound recording station which decodes the data and reproduces a life-size image on a system of transparent screens. This creates the effect of a 3D presence in an area containing real objects and people and in the future will enable us to be with far away friends, to visualise the size of an object and experience new forms of theatre. Orange uses fibre optics to transport the hologram In 2007, UK company Musion Systems created this high definition holographic projection system called Musion® 3D ™ Telepresence , which needs ultra-powerful bandwidth networks. The smooth movement of the holograms is down to the fibre optics which Orange plans to bring to your home environment.


raymodeler™: communication via interfaced holograms this pocket hologram injects real life into realistic holograms of objects, faces or videos, visible from all angles. Communication takes shape. A cylindrical object linked to a camera system RayModeler has a built-in auto-stereoscopic display, so it works without needing special glasses. It integrates electro-luminescent diodes and a camera system which can detect fixed or moving images from all angles, at 360°. The effect of depth is achieved by the fact that the left eye and the right eye both see different images. Communication by hologram is the future Sony invented the RayModeler prototype in 2009. Orange believes that the audiovisual objects of the future represent an improvement in communication: new ways of talking to each other, sharing, and watching television. Orange intends to supply the transport network for these holograms of the future.

twinmee: the email of the future backed by animation, this service delivers messages via your digital double. A more enjoyable way of communicating, with a human face. A way of communicating with the help of symbolic characters or even your own, personal avatar. First of all, you have to choose a character on the Twinmee website, then take a photo of yourself using the computer webcam and integrate the photo into the animated character based on various criteria such as position, contrast, colour etc. Then all you do is type your message and send the video to any email address. The characters look real and speak with human voices. Orange is offering more communication methodse

entertaining

and

user-friendly

Twinmee was developed by Orange in 2010. The project comes about from Orange’s desire to give communication a more human face and to offer young people new more enjoyable ways of using it.

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to discover in the corridors of the all-round entertainment island: The multi-touch interface: This allows several users to handle data intuitively and simultaneously. Orange will support new generations of Machine Men interfaces in the future.

The 3D screen, no glasses needed: Backed by cutting edge technology, a mirror can become 3D using an autostereoscopic screen with immediate 3D effect. Designed and developed by Alioscopy and digitalised by Orange to enable 3D video-conferencing.

The complete race simulator: Based on 3D car racing software for use on the PC. The image of the simulator is projected from behind on to a curved screen by two high power video projectors. Produced by Réseau Local.


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the networks of the future, the main theme of the hellodemain exhibition Digital life in the future will never exist without the networks of the future. We also constantly need more bandwidth to support our future daily lives. Orange has installed thousands of miles of fibre Orange has been using fibre optics in its terrestrial networks for 25 years, as well as in its international underwater connections. Fibre is a material already widely used in companies and to connect radio sites to 3G and 3G+ mobile network systems. Since 2006, Orange has been using a solution called Fibre, aimed at individuals, which has meant laying approximately 400,000 miles of extra fibre optics throughout the Orange territory. This is how Orange will manage growth in future use, which is gobbling up ever more bandwidth. Likewise, in anticipation of future needs, Orange has launched the first experiments into LTE 4G.


smart city in front of the Geode, underneath a temporary structure created by architects Jakob + MacFarlane, hellodemain is unveiling future technologies which will breathe life and vigour into the towns of our future. Come in and imagine yourselves in the future - a welcoming town, interacting with its inhabitants, and embracing new sources of information, communication and movement. See the inventions of the past as well, which gave rise to those of the present, and also the giant screen showing the “tree of the future”, a work of art, involving public participation, specially designed for hellodemain by Bernard Werber.

the surround sound experience: sound enters the third dimension this gripping facility lets you experience a three-dimensional sound scene, with life-like spatial separation of sound Technology which reproduces all life’s real sensations Our everyday hearing depends on pin-pointing sound sources using two acoustic signals picked up by our eardrums. In order to reproduce them, a sound recording is made by two microphones positioned on either side of a model. This sound recording reproduces all the effects which an acoustic wave undergoes when it travels from its source to the eardrum. Orange invents the spatial separation of sound Orange created this surround sound experience in 2011. This installation proves that Orange is developing technologies for spatial sound separation so as to improve communication services for both conversation and broadcasting.

charting people’s emotions: when the network measures the volume of events Urban Mobs is an analysis of network activity collected anonymously, which helps to forecast peak-time communication loads at high points in the year with dynamic charting. Follow the urban “pulse” at high points in the year At big events, such as the Fete de la Musique or New Year’s Eve, call volumes are analysed and reproduced in charts. These charts, dotted with little points of light to show the position of crowds, illustrate (in speeded-up film) several hours of Parisian life via an aesthetic medium. Orange enables the fusion of art and network Orange and faberNovel started developing Urban Mobs in 2007. These works of art are the fruit of a partnership between technical staff, designers and video directors.


TraficZen: traffic information in real time based on the mobile telephone network, TraficZen offers a high-performance, innovative information service about road traffic in real time The mobile network replaces traffic sensors TraficZen takes advantage of an innovative technology of Floating Mobile Data. It consists of collecting, processing and incorporating anonymous key technical data taken from the Orange mobile phone network. These produce indicators in real time about road traffic using statistical estimates on traffic speed and potential traffic jams. Data from the Orange network helping motorists Thanks to the quality of its mobile infrastructure and its expertise in network engineering tools, Orange has developed this technology and its associated services working with ASF (Vinci Autoroutes). With its comprehensive coverage of road networks, increased availability of information and quick and flexible deployment, Orange is helping to ensure traffic flows freely on our roads.

rural telephone: communication for everyone more than 600 villages in Mali with no access to a phone network and often no electricity will now be able to communicate with the whole world An outpost for communications signals The kit contains a telephone, a SIM card, a solar-powered battery charger and an aerial, so as to relay the telecommunications signal to areas not currently covered up to 20 miles from the base station. An individual can become a micro-entrepreneur at village level. He then becomes the operator, resells communication time to the inhabitants and enables them to receive calls. An award-winning solution by Orange By contributing to the development of the local economy, Orange is offering rural, isolated communities the possibility of communicating with the whole world. Djamaa Phone was launched in December 2010 by Orange in Mali, and this telecommunications solution won the “Prize for the best solution for services to a rural environment” at AfricaCom 2010.

the digital bus shelter: wait for the bus without watching the time pass a bus shelter with a touch screen becomes a complete information centre: local map, list of local businesses, bus timetables etc A screen connected to a computer The space showing the timetables in the bus shelter is a touch screen covered with non-reflective protective glass. It integrates interactive software and is controlled from an external computer. The touch screen enables users to surf the contents just with a wave of the hand. Street furniture digitally connected to town information This digitally connected bus shelter was designed by Sir Norman Foster for JC Decaux. The one exhibited was developed in 2009. All the practical data is dispatched to the bus shelter by the Orange network. This is no ordinary bus shelter, this is an Orange font of knowledge.


v-geo: the bike which is more than a bike riding this bike with an integral route guidance system, you become the king of the road, avoiding traffic jams and late arrivals Live information direct to your screen This bike is equipped with a head height transparent screen. While peddling, cyclists can access real-time information including route guidance, state of the road, slopes etc. This makes it easier and safer for cyclists, night and day. The future is connectivity on the go V-Geo was developed by Celia Rossi and Raphael Cei of ENSCI as part of the Veloce 2 project run by the Commissariat à l’Energie Atomique in partnership with LID, ADEME and PREDIT in a bid to find alternatives to urban transport problems. Thanks to information transmitted through its network, Orange will be adding value in the future to new forms of mobility.

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to discover

in the corridors of the smart town: The telepresence video-conference wall: a tool which reproduces a life size image of the speaker, equipped with a camera and a mirror game, precise enough to change a slightly off-centre look to “eyeto-eye” contact. Thought up by Orange, developed by CISCO. BB1: the concept car - exterior designed by Athanassios Tubidis, interior by Neil Simpson, under the direction of Gilles Vidal, style director at PEUGEOT. BB1 is an electric car, connected in France. Twizzy: the city car of the future, RENAULT Twizzy has a lithium battery, which recharges in 3 ½ hours using a standard electric socket and which supplies power to an engine at the back of the car.


A new life for a mobile phone: mobo Here’s a character in step with the times. Mindful of the planet and involved in citizen projects, Mobo collects your used mobile phones to recycle them or give them a new life We will meet Mobo in public spaces, shops, businesses or on the web These mobile phone collectors are connected to the Internet to manage their fill-up rate. A website also delivers information on the recycling process and explains what will become of the mobiles you have given them. Orange helps its customers get involved in eco-citizenship Mobo, developed by Orange and presented here for the first time, will be tested in the second half of 2011. Mobile telephone collection and recycling is based on a network of partners of the citizen economy.

the “hellodemain” world: visions of the future meetings which gave rise to hellodemain hellodemain exhibition in numbers long-term digital effects of hellodemain innovation at Orange in numbers


meetings which gave rise to hellodemain La Cité des sciences et de l’industrie (City of Science and Industry) Universcience is delighted to feature in this unique event, as it ties in with its dual objective to inspire and prepare younger generations about the challenges of the future and to put scientific progress, the high-tech world, research and innovation within everyone’s reach.

Through its development of partnerships with companies, the world of innovation, universities, research bodies and science centres, Universcience is contributing to the influence of scientific and technical culture at a national and international level.

akob + MacFarlane J iconic architecture for the hellodemain smart town Architects Dominique Jakob and Brendan MacFarlane are famous for their buildings with organic, harmonious form such as the City of fashion and design, FRAC Centre, the “Orange Cube” in Lyon etc. For the hellodemain exhibition, they have created an original, positive interpretation of the very core of the Orange brand, presented as an enamelled structure which conjures up the essence of the network. Throughout the event’s duration, they have constructed an edifice on the lawn of the Parc de la Villette to shelter the thematic “smart town”. Towns of the future are developing into such complicated centres of network possibilities, where there is a crossover between people and information and this bright orange networking centre, open at the back, draws in a flood of visitors. Its gentle and fluid appearance reflects the way in which technology will fit into our future daily lives. The edifice - a strategically placed sign in front of the Geode - inspires exhibition visitors to hurry into a friendly town which interacts with its inhabitants.

atrick Jouin P raised spaces with a poetic interpretation for the intelligent house For the set design of the intelligent house and the entertainment area inside the Cite des Sciences, Patrick Jouin enables visitors to plunge into refined but simple surroundings, representing a reassuring and welcoming future where technology fits easily with our everyday usage; the true digital look of the future. This impression of total immersion is reinforced by the spectacular area on the first floor of the Cite des Sciences.


Philippe Massonnet and Philippe Yedid The sparkling duo who brought the philosophy of the exhibition to life The cartoon characters guiding the visitor through the exhibition were born from the pencil stroke and flourish of humour of the illustrator Philippe Massonnet and the set designer Philippe Yedid. Three accomplices - a little girl, a grandpa and their little robotic dog - lead us through scenes of their daily life in the future, helping us discover the technologies which will change our lives. Cartoons are also used throughout the exhibition to help make the technology more user-friendly and familiar to the visitor life-size characters are projected to personify the role of data coach which Orange considered key to this exhibition.

Bernard Werber a participative vision of the future Fascinated by the Orange initiative, Bernard Werber, famous science fiction author, has dreamt up “the tree of the future”. This work of art, involving public participation, invites everyone to share their vision of town, home and entertainment of the future on the website hellodemain.fr. The writer puts forward his own ideas for the future and chats with the contributors about their visions. The experience is reproduced and expanded during the exhibition, where the public will be encouraged to contribute their ideas live on to the giant screen depicting “the tree of the future”.

5 talented video designers Pierre Vanni Guillauit, Plastic Bionic, Shobo shobo & Creative sweatshop, along with Amusement magazine, have all taken part in the game “Capture the Future”, playing at the exhibition hellodemain and they have dreamt up 5 initial visions of the future.

Voluntary Orange coaches More than 400 voluntary Orange employees or pensioners, have come together to work on this exhibition. They are the data coaches and teachers, vitally important for showing exhibition visitors all the objects of the future, helping them test out how to use them and gently introducing them to the essential data of our future daily lives. According to Jean-Pierre, data coach at France Telecom Orange: “ I volunteered to be a data coach at hellodemain because having spent so many years in the department for future technology in the Orange Labs, I am used to people coming to me when they can’t make their telephones or the internet work. The digital revolution is not always easy to understand if you don’t work in that area. So for us, it’s quite normal to give someone a bit of help! At the Cite des Sciences, I’ll be there for just that, along with several hundred employees or retired colleagues. My role is to welcome visitors, taking time to talk to advanced people who seek more in-depth information or reassure and explain things to people who are less knowledgeable.”

Management of the exhibition is being provided by Orange, with the support of Claire Fayolle.


the hellodemain exhibition in numbers 3 areas in the Cite des sciences et de l’industrie in Paris and on the lawn at the Parc de la Villette:

1600 square metres of exhibition space / Nearly 400 data coaches / 70 hours of continuous film footage The areas: 2 interior areas: Forum and Marie Curie - The intelligent house - 600 square metres - The all-round entertainment island - 600 square metres 1 outside area: the Park lawn - The smart town - 600 square metres, of which the building takes up 350 square metres Exhibition corner showing life-changing inventions: Iconic telecommunications appliances over the last 40 years

Technologies exhibited: 100 inventions (this figure includes the number of applications and objects) More than 100 screens (tablets, e-papers, 3D mobile gaming screens etc.) The architecture is based on two high speed network access points into two different main distribution frames operating in failover mode. Two technical centres, equipped with dslam TV and dslam Internet connected by Giga Ethernet, with a bandwidth of 155 Mb/s, also operating in failover mode. Mobile coverage will be supplemented with 3G and 2G services. Involvement of a large technical team, and using several miles of cable: special fibre optics from France Telecom’s supply stations and internal cabling in copper and in fibre optics.

> For whom? For everyone, young and not so young, techies and non-techies

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Orange is offering its younger visitors (7-12 years) a playful, interactive and educational experience. This special experience is backed up by two publications: a special edition of the magazine Mon Quotidien (My Daily Life) featuring the exhibition, and a booklet called Incollables (Unbeatable) with an RFID microchip to make the visit more interesting to young visitors by way of a game trail. This insert will be circulated to individual IDF subscribers and also to exhibition visitors. It tackles subjects such as how networks and various technologies work, the development of new tools, as well as questions linked to child safety on the Internet and social networks. Every time children discover a ground-breaking invention, they stamp their booklet to prove they’ve seen it in the exhibition and at the end of the trail they win a treat. The questions in Incollables help children get used to the digital world and technologies of the future.


The long-term digital effects of hellodemain the tree of the future, The future seen through the eyes of Bernard Werber for the exhibition “hellodemain”

“Someone is already definitely dreaming of all good things which will happen to our children in the future. Maybe that someone is you?” Bernard Werber

How does it work? Throughout the exhibition from 23.06 to 26.06, anyone can download the hellodemain application and go to the “tree of the future” section to enter their vision. Once the proposal has been accepted, a new branch representing the vision will grow on the tree.

The other functions of the hellodemain mobile application The hellodemain application will be available free from June 16th for iPhone and Android users. You will be able to have an interactive visit. By scanning the QR codes with the cursor loaded into the application, the visitor will have access to extra information about the inventions on show at the exhibition.


the “Capture the future” game from June 16th-26th 2011, 10 visions of the future will be distributed in the streets of Paris and at the Cite des sciences et de l’industrie and there will be a prize to win a world tour of all the Orange inventions! The “Capture the future” game runs from San Francisco to Peking, a world tour of inventions with Orange

first part: before

the exhibition

from June 16th - 22nd 2011, geo-locate yourself into one of the twelve areas in Paris marked on the map, in order to find the first 5 visions produced by Pierre Vanni, Guillaumit, Plastic Bionic, Shobo shobo & Creative sweatshop, in conjunction with Amusement magazine. Once you are located into a vision gallery, click on the vision to keep it.

second part: during

the exhibition

from June 23rd - 26th 2011, while the exhibition is on at the Cité des sciences et de l’industrie, you will be able to catch 5 new visions, by scanning the QR codes hidden at the show.

hellodemain.fr website On the hellodemain.fr website you can also find summaries and extracts from debates organised by Orange on June 15th at the Museum of the Quai Branly, on the theme “Networked future: when enchantment meets inspiration”. Backed by international experts from different fields, academics, entrepreneurs, and representatives from all major internet and high-tech companies, this conference tackles issues facing society in the digital era. The programme for the day was coordinated by the Orange Institute, a joint global research laboratory, open to everyone, which studies how the rapid growth of social networks are changing our society, the economy, business and institutions.


orange-innovation.tv Orange-Innovation.tv is the Orange TV website about digital news and coaching. A video portal for innovation, the site is aimed at anyone who seeks to improve their digital expertise including professionals, experts and novices. To tie in with the exhibition, the site has opened a dedicated playlist: www.orange-innovation.tv/hellodemain The hellodemain exhibition – as if you were there Using this play list, you can either watch or download all the videos at the event: - For a preview of the exhibition, the most spectacular demos as mini-clips, plus related graphics - Before the exhibition, comments from the principal people involved in the exhibition, from the organisers to the creative people, as well as the inventors, artists and the researchers - During the exhibition, a virtual visit, in long or short format - And all the specialist demos, reactions from visitors, sponsors…

Innovation at Orange in numbers • Group investment in future innovation: €845 million in 2010, or 1.96% of annual revenues

• Number 1 in VoIP in Europe

• Number of Orange patents or patent applications: nearly 7,800 at December 31, 2010, (including 330 new patents in 2010)

• Number 1 in HD voice

• Number of Orange staff employed solely in innovation (researchers, developers, ergonomists, designers, sociologists and marketeers): more than 3500

• And especially:

• 2010 network investments represented 55% of Orange’s total capital expenditure amounting to €3 billion • Orange’s 3G services are used in 23 countries with a coverage rate in France of 95% • 920 Orange solar mobile transmitters are presently in operation


• Number 1 in IP TV in Europe

• Number 1 in care services

1st operator to launch NFC in Europe 1st operator to use a solar energy network in Africa 1st operator to launch telephone credit transfers (AirTimeTransfer) 1st catalogue-operator in mobile applications

Acknowledgements

Bibliothèque nationale de France

Bibliothèque nationale de France

Photographic credits; for the set design of the intelligent house/entertainment island: Patrick Jouin ID / for the smart town: Jakob + MacFarlane


Public information Cité des sciences et de l’industrie, a Universcience area www.cite-sciences.fr [email protected] Tuesday to Saturday, 10am - 6pm, Sunday till 7pm Closed on Monday. Unrestricted and free entry to La Cité des sciences et de l’industrie, dependant on available spaces, from 23rd - 26th June 2011. Except: Planetarium, Cité des enfants and the Geode.

Public transport Metro: Line 7, “Porte de la Villette” stop Bus: 139, 150, 152, PC2 and PC3, “Porte de la Villette” stop

Velib’ bike hire stations near the Cité N° 19033: 30, rue de CambraI 75019 Paris N° 19011: 2, rue Rouvet 75019 Paris Paying car parks, entrance on the quai de la Charente and boulevard Macdonald All practical information on http://www.cite-sciences.fr/francais/ala_cite/evenements/plan-renovation-accueil/ The hellodemain exhibition video – as though you were there on www.orange-innovation.tv/hellodemain

Press contacts [email protected] Bérengère Arnold – +33 (0)1 44 44 93 93 – [email protected] Catherine Meyer – +33 (0)1 40 05 82 33 – [email protected]