Regional Advertising

Regional Advertising General Rates

Regional advertising buys are available in 21 regions. Please contact your sales representative for details

WESTERN EDITION

CENTRAL EDITION

EASTERN EDITION

Pacific Northwest Region

Minneapolis Region

New England Region

Rocky Mountain Region

Chicago Region

Greater New York Region

Northern California Region

Ohio Region

Philadelphia Region

Southern California Region

Detroit Region

Washington/Baltimore Region

Arizona Region

St. Louis Region

Southern Region

Kansas City Region

South Atlantic Region

Texas Region

Florida Region

Dallas/Ft. Worth Region Houston Region Notes: ■■ All rates are quoted in gross; only net spending accrues to contract fulfillment. ■■ All full-page contracts are inclusive of 10% full-page discount for contract advertisers. ■■ Boundaries and circulation for all editions and regions are subject to change.

Arizona General Rates CIRCULATION: 36,222 Distribution Area: Arizona with the exception of northeastern and northwestern corner, Hawaii 3-digit zip codes: 850-853, 855-857, 859-860, 863, 967-969

FULL PAGE | NON-CONTRACT RATES PER COLUMN INCH RATE

BLACK & WHITE FULL-PAGE COST

(GROSS)

(GROSS)

$118.22

$14,895.72

FULL PAGE | CONTRACT VOLUME RATES WSJ FRANCHISE NET REVENUE CONTRACT

DISCOUNT

50,000.00 75,000.00 125,000.00 250,000.00 325,000.00 450,000.00 700,000.00 1,000,000.00 1,250,000.00 1,600,000.00 2,100,000.00 2,500,000.00 3,100,000.00 3,800,000.00 5,200,000.00

5.9% 8.3 10.7 13.1 13.1 15.1 17.1 19.0 20.0 21.0 21.9 23.0 26.8 26.8 26.8

PER COLUMN INCH RATE


(GROSS)

(GROSS)

$111.25 108.41 105.57 102.73 102.73 100.37 98.00 95.76 94.58 93.39 92.33 91.03 86.54 86.54 86.54

$12,615.75 12,293.69 11,971.64 11,649.58 11,649.58 11,381.96 11,113.20 10,859.18 10,725.37 10,590.43 10,470.22 10,322.80 9,813.64 9,813.64 9,813.64

STANDARD UNITS | NON-CONTRACT RATES COLUMN INCHES

OR

PAGE SIZE

BLACK & WHITE COST (GROSS)

18.0

1/7

$2,127.96

21.0

1/6

2,482.62

31.5

1/4

3,723.93

42.0

1/3

4,965.24

63.0

1/2

7,447.86

84.0

2/3

9,930.48

126.0

Full Page

14,895.72

* All full-page contract rates are inclusive of WSJ 10% full-page discount for contract advertisers. Note: Boundaries and circulation for all editions and regions are subject to change. Source: Attained weekday circulation as reported to Alliance for Audited Media for March 2014 AAM Publisher’s Statement. © 2014-2015 Dow Jones & Company, inc. All Rights Reserved. 12/18/2014

Chicago General Rates CIRCULATION: 63,117 Distribution Area: Chicago metropolitan area, Northwestern Indiana 3-digit zip codes: 463-464, 600-611, 613s



(GROSS)

(GROSS)

202.84

25,557.84


DISCOUNT

50,000.00 75,000.00 125,000.00 250,000.00 325,000.00 450,000.00 700,000.00 1,000,000.00 1,250,000.00 1,600,000.00 2,100,000.00 2,500,000.00 3,100,000.00 3,800,000.00 5,200,000.00

5.9% 8.3 10.7 13.1 13.1 15.1 17.1 19.0 20.0 21.0 21.9 23.0 26.8 26.8 26.8



(GROSS)

(GROSS)

190.87 186.00 181.14 176.27 176.27 172.21 168.15 164.30 162.27 160.24 158.42 156.19 148.48 148.48 148.48

21,644.66 21,092.40 20,541.28 19,989.02 19,989.02 19,528.61 19,068.21 18,631.62 18,401.42 18,171.22 17,964.83 17,711.95 16,837.63 16,837.63 16,837.63


18.0 21.0 31.5 42.0 63.0 84.0 126.0

OR

PAGE SIZE

1/7 1/6 1/4 1/3 1/2 2/3 Full Page


$3,651.12 4,259.64 6,389.46 8,519.28 12,778.92 17,038.56 25,557.84


Dallas/Ft. Worth General Rates CIRCULATION: 44,795 Distribution Area: Austin, Dallas and Forth Worth metropolitan areas in Texas, Central Oklahoma, and northwestern corner of Arkansas 3-digit zip codes: 727, 729-731, 734-738, 740-741, 743, 748-754, 757-758, 760-767



(GROSS)

(GROSS)

$151.91

$19,140.66


DISCOUNT

50,000.00 75,000.00 125,000.00 250,000.00 325,000.00 450,000.00 700,000.00 1,000,000.00 1,250,000.00 1,600,000.00 2,100,000.00 2,500,000.00 3,100,000.00 3,800,000.00 5,200,000.00

5.9% 8.3 10.7 13.1 13.1 15.1 17.1 19.0 20.0 21.0 21.9 23.0 26.8 26.8 26.8



(GROSS)

(GROSS)

$142.95 139.30 135.66 132.01 132.01 128.97 125.93 123.05 121.53 120.01 118.64 116.97 111.20 111.20 111.20

$16,210.53 15,796.62 15,383.84 14,969.93 14,969.93 14,625.20 14,280.46 13,953.87 13,781.50 13,609.13 13,453.78 13,264.40 12,610.08 12,610.08 12,610.08


18.0 21.0 31.5 42.0 63.0 84.0 126.0

OR

PAGE SIZE

1/7 1/6 1/4 1/3 1/2 2/3 Full Page


$2,734.38 3,190.11 4,785.17 6,380.22 9,570.33 12,760.44 19,140.66


Detroit General Rates CIRCULATION: 42,905 Distribution Area: Detroit, Michigan metropolitan area, Toledo, Western Ohio, northern tip of Kentucky, northeastern and southeastern Indiana 3-digit zip codes: 410, 434-436, 448-455, 458, 467-468, 470, 480-483



(GROSS)

(GROSS)

$130.18

$16,402.68


DISCOUNT

50,000.00 75,000.00 125,000.00 250,000.00 325,000.00 450,000.00 700,000.00 1,000,000.00 1,250,000.00 1,600,000.00 2,100,000.00 2,500,000.00 3,100,000.00 3,800,000.00 5,200,000.00

5.9% 8.3 10.7 13.1 13.1 15.1 17.1 19.0 20.0 21.0 21.9 23.0 26.8 26.8 26.8



(GROSS)

(GROSS)

$122.50 119.38 116.25 113.13 113.13 110.52 107.92 105.45 104.14 102.84 101.67 100.24 95.29 95.29 95.29

$13,891.50 13,537.69 13,182.75 12,828.94 12,828.94 12,532.97 12,238.13 11,958.03 11,809.48 11,662.06 11,529.38 11,367.22 10,805.89 10,805.89 10,805.89


18.0 21.0 31.5 42.0 63.0 84.0 126.0

OR

PAGE SIZE

1/7 1/6 1/4 1/3 1/2 2/3 Full Page


$2,343.24 2,733.78 4,100.67 5,467.56 8,201.34 10,935.12 16,402.68


Florida General Rates CIRCULATION: 127,487 Distribution Area: Florida, southern and northwestern corner of Georgia, Mississippi with the exception of northwestern corner, central Tennessee, southern Alabama and southern Kentucky 3-digit zip codes: 006-009, 307, 313-339, 341-342, 344, 346-347, 349, 354, 360-361, 363-374, 377-379, 384-385, 387, 389-398, 407, 409, 417418, 421-422, 425-426



(GROSS)

(GROSS)

$189.49

$23,875.74


DISCOUNT

50,000.00 75,000.00 125,000.00 250,000.00 325,000.00 450,000.00 700,000.00 1,000,000.00 1,250,000.00 1,600,000.00 2,100,000.00 2,500,000.00 3,100,000.00 3,800,000.00 5,200,000.00

5.9% 8.3 10.7 13.1 13.1 15.1 17.1 19.0 20.0 21.0 21.9 23.0 26.8 26.8 26.8



(GROSS)

(GROSS)

$178.31 173.76 169.21 164.67 164.67 160.88 157.09 153.49 151.59 149.70 147.99 145.91 138.71 138.71 138.71

$20,220.35 19,704.38 19,188.41 18,673.58 18,673.58 18,243.79 17,814.01 17,405.77 17,190.31 16,975.98 16,782.07 16,546.19 15,729.71 15,729.71 15,729.71


OR

PAGE SIZE


18.0

1/7

21.0

1/6

3,979.29

31.5

1/4

5,968.94

42.0

1/3

7,958.58

63.0

1/2

11,937.87

84.0

2/3

15,917.16

126.0

Full Page

23,875.74

$3,410.82


Houston General Rates CIRCULATION: 31,992 Distribution Area: Houston metropolitan area, southeastern Texas and southwestern Louisiana 3-digit zip codes: 706, 759, 770, 772-779, 783-784



(GROSS)

(GROSS)

$131.72

$16,596.72


DISCOUNT

50,000.00 75,000.00 125,000.00 250,000.00 325,000.00 450,000.00 700,000.00 1,000,000.00 1,250,000.00 1,600,000.00 2,100,000.00 2,500,000.00 3,100,000.00 3,800,000.00 5,200,000.00

5.9% 8.3 10.7 13.1 13.1 15.1 17.1 19.0 20.0 21.0 21.9 23.0 26.8 26.8 26.8



(GROSS)

(GROSS)

$123.95 120.79 117.63 114.46 114.46 111.83 109.20 106.69 105.38 104.06 102.87 101.42 96.42 96.42 96.42

$14,055.93 13,697.59 13,339.24 12,979.76 12,979.76 12,681.52 12,383.28 12,098.65 11,950.09 11,800.40 11,665.46 11,501.03 10,934.03 10,934.03 10,934.03


18.0 21.0 31.5 42.0 63.0 84.0 126.0

OR

PAGE SIZE

1/7 1/6 1/4 1/3 1/2 2/3 Full Page


$2,370.96 2,766.12 4,149.18 5,532.24 8,298.36 11,064.48 16,596.72


Kansas City General Rates CIRCULATION: 14,724 Distribution Area: Kansas state except for southwestern corner; western Missouri 3-digit zip codes: 640-641, 644-647, 660-662, 664-678



(GROSS)

(GROSS)

$118.22

$14,895.72


DISCOUNT

50,000.00 75,000.00 125,000.00 250,000.00 325,000.00 450,000.00 700,000.00 1,000,000.00 1,250,000.00 1,600,000.00 2,100,000.00 2,500,000.00 3,100,000.00 3,800,000.00 5,200,000.00

5.9% 8.3 10.7 13.1 13.1 15.1 17.1 19.0 20.0 21.0 21.9 23.0 26.8 26.8 26.8



(GROSS)

(GROSS)

$111.25 108.41 105.57 102.73 102.73 100.37 98.00 95.76 94.58 93.39 92.33 91.03 86.54 86.54 86.54

$12,615.75 12,293.69 11,971.64 11,649.58 11,649.58 11,381.96 11,113.20 10,859.18 10,725.37 10,590.43 10,470.22 10,322.80 9,813.64 9,813.64 9,813.64


OR

PAGE SIZE


18.0

1/7

$2,127.96

21.0

1/6

2,482.62

31.5

1/4

3,723.93

42.0

1/3

4,965.24

63.0

1/2

7,447.86

84.0

2/3

9,930.48

126.0

Full Page

14,895.72


Minneapolis General Rates CIRCULATION: 39,407 Distribution Area: Minnesota, western Wisconsin, northwestern corner of Illinois, Iowa, North Dakota, South Dakota except for western parts, eastern Nebraska 3-digit zip codes: 500-516, 520-528, 540, 546-548, 550-551, 553-554, 556-567, 570-576, 580-588, 612, 680-681, 683-689, 692



(GROSS)

(GROSS)

$155.45

$19,586.70


DISCOUNT

50,000.00 75,000.00 125,000.00 250,000.00 325,000.00 450,000.00 700,000.00 1,000,000.00 1,250,000.00 1,600,000.00 2,100,000.00 2,500,000.00 3,100,000.00 3,800,000.00 5,200,000.00

5.9% 8.3 10.7 13.1 13.1 15.1 17.1 19.0 20.0 21.0 21.9 23.0 26.8 26.8 26.8



(GROSS)

(GROSS)

$146.28 142.55 138.82 135.09 135.09 131.98 128.87 125.91 124.36 122.81 121.41 119.70 113.79 113.79 113.79

$16,588.15 16,165.17 15,742.19 15,319.21 15,319.21 14,966.53 14,613.86 14,278.19 14,102.42 13,926.65 13,767.89 13,573.98 12,903.79 12,903.79 12,903.79


18.0 21.0 31.5 42.0 63.0 84.0 126.0

OR

PAGE SIZE

1/7 1/6 1/4 1/3 1/2 2/3 Full Page


$2,798.10 3,264.45 4,896.68 6,528.90 9,793.35 13,057.80 19,586.70


New England General Rates CIRCULATION: 84,359 Distribution Area: Maine, Vermont, New Hampshire, Massachusetts, Rhode Island, and northeastern New York 3-digit zip codes: 010-054, 056-059, 120-139, 148-149



(GROSS)

(GROSS)

$273.66

$34,481.16


DISCOUNT

50,000.00 75,000.00 125,000.00 250,000.00 325,000.00 450,000.00 700,000.00 1,000,000.00 1,250,000.00 1,600,000.00 2,100,000.00 2,500,000.00 3,100,000.00 3,800,000.00 5,200,000.00

5.9% 8.3 10.7 13.1 13.1 15.1 17.1 19.0 20.0 21.0 21.9 23.0 26.8 26.8 26.8



(GROSS)

(GROSS)

$257.51 250.95 244.38 237.81 237.81 232.34 226.86 221.66 218.93 216.19 213.73 210.72 200.32 200.32 200.32

$29,201.63 28,457.73 27,712.69 26,967.65 26,967.65 26,347.36 25,725.92 25,136.24 24,826.66 24,515.95 24,236.98 23,895.65 22,716.29 22,716.29 22,716.29


OR

PAGE SIZE


18.0

1/7

21.0

1/6

5,746.86

31.5

1/4

8,620.29

42.0

1/3

11,493.72

63.0

1/2

17,240.58

84.0

2/3

22,987.44

126.0

Full Page

34,481.16

$4,925.88


New York General Rates CIRCULATION: 171,288 Distribution Area: New York metropolitan area including New York City, Long Island, Westchester County, northern New Jersey, and Connecticut. 3-digit zip codes: 060-079, 085-094, 096-098, 100-119, 340



(GROSS)

(GROSS)

$457.65

$57,663.90


DISCOUNT

50,000.00 75,000.00 125,000.00 250,000.00 325,000.00 450,000.00 700,000.00 1,000,000.00 1,250,000.00 1,600,000.00 2,100,000.00 2,500,000.00 3,100,000.00 3,800,000.00 5,200,000.00

5.9% 8.3 10.7 13.1 13.1 15.1 17.1 19.0 20.0 21.0 21.9 23.0 26.8 26.8 26.8



(GROSS)

(GROSS)

$430.65 419.67 408.68 397.70 397.70 388.54 379.39 370.70 366.12 361.54 357.42 352.39 335.00 335.00 335.00

$48,835.71 47,590.58 46,344.31 45,099.18 45,099.18 44,060.44 43,022.83 42,037.38 41,518.01 40,998.64 40,531.43 39,961.03 37,989.00 37,989.00 37,989.00


18.0 21.0 31.5 42.0 63.0 84.0 126.0

OR

PAGE SIZE

1/7 1/6 1/4 1/3 1/2 2/3 Full Page


$8,237.70 9,610.65 14,415.98 19,221.30 28,831.95 38,442.60 57,663.90


Northern California General Rates CIRCULATION: 86,652 Distribution Area: Northern California and western Nevada 3-digit zip codes: 894-895, 897, 932, 936-937, 939-963, 965-966



(GROSS)

(GROSS)

$220.46

$27,777.96


DISCOUNT

50,000.00 75,000.00 125,000.00 250,000.00 325,000.00 450,000.00 700,000.00 1,000,000.00 1,250,000.00 1,600,000.00 2,100,000.00 2,500,000.00 3,100,000.00 3,800,000.00 5,200,000.00

5.9% 8.3 10.7 13.1 13.1 15.1 17.1 19.0 20.0 21.0 21.9 23.0 26.8 26.8 26.8



(GROSS)

(GROSS)

$207.45 202.16 196.87 191.58 191.58 187.17 182.76 178.57 176.37 174.16 172.18 169.75 161.38 161.38 161.38

$23,524.83 22,924.94 22,325.06 21,725.17 21,725.17 21,225.08 20,724.98 20,249.84 20,000.36 19,749.74 19,525.21 19,249.65 18,300.49 18,300.49 18,300.49


18.0

OR

PAGE SIZE


1/7

$3,968.28

21.0

1/6

4,629.66

31.5 42.0 63.0 84.0 126.0

1/4 1/3 1/2 2/3 Full Page

6,944.49 9,259.32 13,888.98 18,518.64 27,777.96


Ohio

General Rates CIRCULATION: 82,313 Distribution Area: Ohio, western Pennsylvania, western New York, northern West Virginia except northeastern corner, northeastern Kentucky, northeastern and southeastern corners of Indiana and Michigan with the exception of Detroit and northwestern and southwestern parts 3-digit zip codes: 140-147, 150-168, 260, 262-266, 268, 403-406, 410-416, 430-468, 470, 484-489, 492, 496-497



(GROSS)

(GROSS)

$158.71

$19,997.46


DISCOUNT

50,000.00 75,000.00 125,000.00 250,000.00 325,000.00 450,000.00 700,000.00 1,000,000.00 1,250,000.00 1,600,000.00 2,100,000.00 2,500,000.00 3,100,000.00 3,800,000.00 5,200,000.00

5.9% 8.3 10.7 13.1 13.1 15.1 17.1 19.0 20.0 21.0 21.9 23.0 26.8 26.8 26.8



(GROSS)

(GROSS)

$149.35 145.54 141.73 137.92 137.92 134.74 131.57 128.56 126.97 125.38 123.95 122.21 116.18 116.18 116.18

$16,936.29 16,504.24 16,072.18 15,640.13 15,640.13 15,279.52 14,920.04 14,578.70 14,398.40 14,218.09 14,055.93 13,858.61 13,174.81 13,174.81 13,174.81


18.0 21.0 31.5 42.0 63.0 84.0 126.0

OR

PAGE SIZE

1/7 1/6 1/4 1/3 1/2 2/3 Full Page


$2,856.78 3,332.91 4,999.37 6,665.82 9,998.73 13,331.64 19,997.46


Pacific Northwest General Rates CIRCULATION: 46,783 Distribution Area: Montana, Washington state, Oregon, Alaska, northern Idaho and northern parts of Wyoming 3-digit zip codes: 590-599, 821, 828, 835, 838, 970-986, 988-999



(GROSS)

(GROSS)

$155.45

$19,586.70


DISCOUNT

50,000.00 75,000.00 125,000.00 250,000.00 325,000.00 450,000.00 700,000.00 1,000,000.00 1,250,000.00 1,600,000.00 2,100,000.00 2,500,000.00 3,100,000.00 3,800,000.00 5,200,000.00

5.9% 8.3 10.7 13.1 13.1 15.1 17.1 19.0 20.0 21.0 21.9 23.0 26.8 26.8 26.8



(GROSS)

(GROSS)

$146.28 142.55 138.82 135.09 135.09 131.98 128.87 125.91 124.36 122.81 121.41 119.70 113.79 113.79 113.79

$16,588.15 16,165.17 15,742.19 15,319.21 15,319.21 14,966.53 14,613.86 14,278.19 14,102.42 13,926.65 13,767.89 13,573.98 12,903.79 12,903.79 12,903.79


18.0 21.0 31.5 42.0 63.0 84.0 126.0

OR

PAGE SIZE

1/7 1/6 1/4 1/3 1/2 2/3 Full Page


$2,798.10 3,264.45 4,896.68 6,528.90 9,793.35 13,057.80 19,586.70


Philadelphia General Rates CIRCULATION: 38,885 Distribution Area: Eastern Pennsylvania, southern New Jersey 3-digit zip codes: 080-084, 179-191, 193-196



(GROSS)

(GROSS)

$151.91

$19,140.66


DISCOUNT

50,000.00 75,000.00 125,000.00 250,000.00 325,000.00 450,000.00 700,000.00 1,000,000.00 1,250,000.00 1,600,000.00 2,100,000.00 2,500,000.00 3,100,000.00 3,800,000.00 5,200,000.00

5.9% 8.3 10.7 13.1 13.1 15.1 17.1 19.0 20.0 21.0 21.9 23.0 26.8 26.8 26.8



(GROSS)

(GROSS)

$142.95 139.30 135.66 132.01 132.01 128.97 125.93 123.05 121.53 120.01 118.64 116.97 111.20 111.20 111.20

$16,210.53 15,796.62 15,383.84 14,969.93 14,969.93 14,625.20 14,280.46 13,953.87 13,781.50 13,609.13 13,453.78 13,264.40 12,610.08 12,610.08 12,610.08


18.0 21.0 31.5 42.0 63.0 84.0 126.0

OR

PAGE SIZE

1/7 1/6 1/4 1/3 1/2 2/3 Full Page


$2,734.38 3,190.11 4,785.17 6,380.22 9,570.33 12,760.44 19,140.66


Rocky Mountain General Rates CIRCULATION: 49,398 Distribution Area: Colorado, southern Idaho, western Nebraska, western South Dakota, most of Wyoming, Utah with the exception of southwestern corner, northeast corner of Nevada 3-digit zip codes: 577, 690-691, 693, 800-816, 820, 822-827, 829-834, 836-837, 840-841, 843-846, 898



(GROSS)

(GROSS)

$136.83

$17,240.58


DISCOUNT

50,000.00 75,000.00 125,000.00 250,000.00 325,000.00 450,000.00 700,000.00 1,000,000.00 1,250,000.00 1,600,000.00 2,100,000.00 2,500,000.00 3,100,000.00 3,800,000.00 5,200,000.00

5.9% 8.3 10.7 13.1 13.1 15.1 17.1 19.0 20.0 21.0 21.9 23.0 26.8 26.8 26.8



(GROSS)

(GROSS)

$128.76 125.47 122.19 118.91 118.91 116.17 113.43 110.83 109.46 108.10 106.86 105.36 100.16 100.16 100.16

$14,601.38 14,228.30 13,856.35 13,484.39 13,484.39 13,173.68 12,862.96 12,568.12 12,412.76 12,258.54 12,117.92 11,947.82 11,358.14 11,358.14 11,358.14


18.0 21.0 31.5 42.0 63.0 84.0 126.0

OR

PAGE SIZE

1/7 1/6 1/4 1/3 1/2 2/3 Full Page


$2,462.94 2,873.43 4,310.15 5,746.86 8,620.29 11,493.72 17,240.58


South Atlantic General Rates CIRCULATION: 93,497 Distribution Area: North Carolina, South Carolina, northern Georgia with exception of northwestern corner, northern Alabama, southern West Virginia, western Virginia and northeastern corner of Tennessee 3-digit zip codes: 240-243, 245-253, 255-259, 261, 270-306, 308-312, 350-352, 355-359, 362, 376



(GROSS)

(GROSS)

$196.94

$24,814.44


DISCOUNT

50,000.00 75,000.00 125,000.00 250,000.00 325,000.00 450,000.00 700,000.00 1,000,000.00 1,250,000.00 1,600,000.00 2,100,000.00 2,500,000.00 3,100,000.00 3,800,000.00 5,200,000.00

5.9% 8.3 10.7 13.1 13.1 15.1 17.1 19.0 20.0 21.0 21.9 23.0 26.8 26.8 26.8



(GROSS)

(GROSS)

$185.32 180.59 175.87 171.14 171.14 167.20 163.26 159.52 157.55 155.58 153.81 151.64 144.16 144.16 144.16

$21,015.29 20,478.91 19,943.66 19,407.28 19,407.28 18,960.48 18,513.68 18,089.57 17,866.17 17,642.77 17,442.05 17,195.98 16,347.74 16,347.74 16,347.74


18.0 21.0 31.5 42.0 63.0 84.0 126.0

OR

PAGE SIZE

1/7 1/6 1/4 1/3 1/2 2/3 Full Page


$3,544.92 4,135.74 6,203.61 8,271.48 12,407.22 16,542.96 24,814.44


Southern California General Rates CIRCULATION: 118,553 Distribution Area: Southern California, southeastern Nevada, southwestern Utah, northwestern Arizona 3-digit zip codes: 847, 864, 890-891, 893, 900-908, 910-928, 930-931, 933-935



(GROSS)

(GROSS)

$300.71

$37,889.46


DISCOUNT

50,000.00 75,000.00 125,000.00 250,000.00 325,000.00 450,000.00 700,000.00 1,000,000.00 1,250,000.00 1,600,000.00 2,100,000.00 2,500,000.00 3,100,000.00 3,800,000.00 5,200,000.00

5.9% 8.3 10.7 13.1 13.1 15.1 17.1 19.0 20.0 21.0 21.9 23.0 26.8 26.8 26.8



(GROSS)

(GROSS)

$282.97 275.75 268.53 261.32 261.32 255.30 249.29 243.58 240.57 237.56 234.85 231.55 220.12 220.12 220.12

$32,088.80 31,270.05 30,451.30 29,633.69 29,633.69 28,951.02 28,269.49 27,621.97 27,280.64 26,939.30 26,631.99 26,257.77 24,961.61 24,961.61 24,961.61


18.0 21.0 31.5 42.0 63.0 84.0 126.0

OR

PAGE SIZE

1/7 1/6 1/4 1/3 1/2 2/3 Full Page


$5,412.78 6,314.91 9,472.37 12,629.82 18,944.73 25,259.64 37,889.46


Southern General Rates CIRCULATION: 220,984 Distribution Area: North Carolina, South Carolina, Georgia, Florida, Alabama, southern West Virginia, western Virginia, Tennessee with the exception of western parts, Mississippi with the exception of northern parts. 3-digit zip codes: 006-009, 240-243, 245-253, 255-259, 261, 270-339, 341-342, 344, 346-347, 349-352, 354-374, 376-379, 384-385, 387, 389-398, 407-409, 417-418, 421-422, 425-426



(GROSS)

(GROSS)

$316.93

$39,933.18


DISCOUNT

50,000.00 75,000.00 125,000.00 250,000.00 325,000.00 450,000.00 700,000.00 1,000,000.00 1,250,000.00 1,600,000.00 2,100,000.00 2,500,000.00 3,100,000.00 3,800,000.00 5,200,000.00

5.9% 8.3 10.7 13.1 13.1 15.1 17.1 19.0 20.0 21.0 21.9 23.0 26.8 26.8 26.8



(GROSS)

(GROSS)

$298.23 290.62 283.02 275.41 275.41 269.07 262.73 256.71 253.54 250.37 247.52 244.04 231.99 231.99 231.99

$33,819.28 32,956.31 32,094.47 31,231.49 31,231.49 30,512.54 29,793.58 29,110.91 28,751.44 28,391.96 28,068.77 27,674.14 26,307.67 26,307.67 26,307.67


18.0 21.0 31.5 42.0 63.0 84.0 126.0

OR

PAGE SIZE


1/7 1/6 1/4 1/3 1/2 2/3 Full Page

$5,704.74 6,655.53 9,983.30 13,311.06 19,966.59 26,622.12 39,933.18


St. Louis General Rates CIRCULATION: 19,784 Distribution Area: St. Louis metropolitan area, southeastern and southwestern Illinois, eastern and central Missouri 3-digit zip codes: 618-620, 622-625, 628-631, 633-639, 650-653



(GROSS)

(GROSS)

$130.18

$16,402.68


DISCOUNT

50,000.00 75,000.00 125,000.00 250,000.00 325,000.00 450,000.00 700,000.00 1,000,000.00 1,250,000.00 1,600,000.00 2,100,000.00 2,500,000.00 3,100,000.00 3,800,000.00 5,200,000.00

5.9% 8.3 10.7 13.1 13.1 15.1 17.1 19.0 20.0 21.0 21.9 23.0 26.8 26.8 26.8



(GROSS)

(GROSS)

$122.50 119.38 116.25 113.13 113.13 110.52 107.92 105.45 104.14 102.84 101.67 100.24 95.29 95.29 95.29

$13,891.50 13,537.69 13,182.75 12,828.94 12,828.94 12,532.97 12,238.13 11,958.03 11,809.48 11,662.06 11,529.38 11,367.22 10,805.89 10,805.89 10,805.89


18.0 21.0 31.5 42.0 63.0 84.0 126.0

OR

PAGE SIZE

1/7 1/6 1/4 1/3 1/2 2/3 Full Page


$2,343.24 2,733.78 4,100.67 5,467.56 8,201.34 10,935.12 16,402.68


Texas

General Rates CIRCULATION: 120,249 Distribution Area: Texas, Louisiana, Oklahoma, New Mexico, Arkansas with exception of northeastern corner, northeastern Arizona, southwestern corner of Kansas 3-digit zip codes: 679, 700-701, 703-708, 710-714, 716-722, 725-731, 734-741, 743-770, 772-799, 865, 870-871, 873-875, 877-884



(GROSS)

(GROSS)

$250.78

$31,598.28


DISCOUNT

50,000.00 75,000.00 125,000.00 250,000.00 325,000.00 450,000.00 700,000.00 1,000,000.00 1,250,000.00 1,600,000.00 2,100,000.00 2,500,000.00 3,100,000.00 3,800,000.00 5,200,000.00

5.9% 8.3 10.7 13.1 13.1 15.1 17.1 19.0 20.0 21.0 21.9 23.0 26.8 26.8 26.8



(GROSS)

(GROSS)

$235.98 $229.97 $223.95 $217.93 $217.93 $212.91 $207.90 $203.13 $200.62 $198.12 $195.86 $193.10 $183.57 $183.57 $183.57

$26,760.13 $26,078.60 $25,395.93 $24,713.26 $24,713.26 $24,143.99 $23,575.86 $23,034.94 $22,750.31 $22,466.81 $22,210.52 $21,897.54 $20,816.84 $20,816.84 $20,816.84


18.0 21.0 31.5 42.0 63.0 84.0 126.0

OR

PAGE SIZE

1/7 1/6 1/4 1/3 1/2 2/3 Full Page


$4,514.04 5,266.38 7,899.57 10,532.76 15,799.14 21,065.52 31,598.28


Washington/Baltimore General Rates CIRCULATION: 61,199 Distribution Area: Baltimore metropolitan area, District of Columbia and northern Virginia 3-digit zip codes: 200-212, 214, 216, 218-223, 226



(GROSS)

(GROSS)

$162.14

$20,429.64


DISCOUNT

50,000.00 75,000.00 125,000.00 250,000.00 325,000.00 450,000.00 700,000.00 1,000,000.00 1,250,000.00 1,600,000.00 2,100,000.00 2,500,000.00 3,100,000.00 3,800,000.00 5,200,000.00

5.9% 8.3 10.7 13.1 13.1 15.1 17.1 19.0 20.0 21.0 21.9 23.0 26.8 26.8 26.8



(GROSS)

(GROSS)

$152.57 148.68 144.79 140.90 140.90 137.66 134.41 131.33 129.71 128.09 126.63 124.85 118.69 118.69 118.69

$17,301.44 16,860.31 16,419.19 15,978.06 15,978.06 15,610.64 15,242.09 14,892.82 14,709.11 14,525.41 14,359.84 14,157.99 13,459.45 13,459.45 13,459.45


18.0 21.0 31.5 42.0 63.0 84.0 126.0

OR

PAGE SIZE

1/7 1/6 1/4 1/3 1/2 2/3 Full Page


$2,918.52 3,404.94 5,107.41 6,809.88 10,214.82 13,619.76 20,429.64


Material Specifications

STANDARD Advertising Units   WSJ offers Standard Advertising Units, making campaign planning and production efficient. Non-Standard Advertising Units will be charged a 10% premium on the cost of the black & white space. For sizes and additional information on Standard Advertising Units, please visit wsjmediakit.com or ask your sales representative for the latest Advertising Planning Guide.

Special Advertising Units WSJ also offers more than 20 innovative Special Advertising Units to allow advertisers to create a deeper affinity with our page makeup. Available national only. For more information on Special Advertising Units, please visit wsjmediakit.com or ask your sales representative for the latest Advertising Units Guide.

Measurements Advertisements are measured in column inches.


Material Specifications

PAGE MAKEUP THE WALL STREET JOURNAL ■■ Depth of Column | 21 inches (53.24 cm); 6 columns to a page ■■ Full Page | 126 column inches (6 columns x 21 inches) ■■ Printed Ad Page Size | 21.00 (depth) x 10.87 (width); 6 columns ■■ PRINTED Gutter Bleed size | 21.00 (depth) x 22.86 (width); 12 columns; no trim area SINGLE-PAGE UNITS WIDTH COLUMNS

1 2 3 4 5 6

MINIMUM DEPTH

CENTIMETERS

INCHES

1.68 3.52 5.35 7.19 9.02 10.87

4.267 8.941 13.589 18.263 22.911 27.605

INCHES

CENTIMETERS

1.00 2.00 6.00 8.00 9.00 10.50

2.540 5.080 15.240 20.320 22.860 26.670

BLEED UNITS WIDTH COLUMNS

INCHES

8 10 12

15.52 19.19 22.86

MINIMUM DEPTH

CENTIMETERS

39.421 48.743 58.065

INCHES

15.75 12.71 10.50

CENTIMETERS

40.005 32.290 26.670

NOTES ■■ Advertisements exceeding 18 inches in depth must occupy and be charged as full columns (21 inches). ■■ Non-standard units can be placed at quarter-inch depth increments above minimum depth and will carry a 10%

premium. ■■ Measurements for advertisements running on the front cover of each section differ. All cover units are listed in the Advertising Units Guide on wsjmediakit.com.

Bannered Sections Makeup ■■ All bannered sections are available in the standard sizes of:

1 column (1.68) x 2.5

1 column (1.68) x 5

2 columns (3.52) x 2.5

2 columns (3.52) x 5

■■ Leisure travel and meeting sites are also available in display format; minimum ad size is 1 column x 1. ■■ For larger sizes, call 800.648.4778. * All full-page contract rates are inclusive of WSJ 10% full-page discount for contract advertisers. Note: Boundaries and circulation for all editions and regions are subject to change. Source: Attained weekday circulation as reported to Alliance for Audited Media for March 2014 AAM Publisher’s Statement. © 2014-2015 Dow Jones & Company, inc. All Rights Reserved. 12/18/2014

Material Specifications FOUR-COLOR ADS – DIGITAL MATERIAL REQUIREMENTS Digital material required: PDF/X-1a:2001. Film is not accepted. ■■ TYPE

FONTS | Include all screen and printer fonts with digital files. Try to avoid using style attributes offered in application toolbars. Use actual typefaces for best results. No Multiple Master (MM) fonts of any kind. ■■ GRAPHICS | Images should be 200 dpi. ■■ PROOFS | Provide proofs for digital ads. Digital hardcopy newspaper proofs are acceptable. If there is no proof exchanged, the agency accepts the responsibility for the final print outcome. ■■ SCREEN RULING | Dow Jones outputs at 100 lines per inch. ■■ DOT GAIN | For best print results, compensate for 35% dot gain (tone value increase) in the midtone dot at 100-line screen. The Wall Street Journal does not run spot-color inks. All files containing spot color or Pantone elements must be converted to a CMYK ink mix. Not all Pantone colors are able to be matched with CMYK inks. Dot Size Requirements for 100-Line Screen The following dot-size requirements compensate for newsprint dot gain (TVI): NON-DETAIL WHITES

HIGHLIGHTS

QUARTERTONE

MIDTONE

SHADOW

0%

5%

20%

36%

60%

Magenta

0

2

14

28

50

Yellow

0

2

14

28

50

Black

0

0

0

10

80

COLOR

Cyan

Other Color Quality Reminders: ■■ MAXIMUM COLOR DENSITY | 220% For optimum results use Gray Component Replacement (GCR) when preparing files. SNAP ICC newspaper profile is available at wsjmediakit.com, or contact the local ad services bureau. ■■ MAXIMUM FOUR-COLOR BLACK | 90% Black, 40% Cyan, 20% Magenta, 20% Yellow ■■ TEXT & GRAPHICS | Type should only be surprinted in areas having tint values of 30% or less. Multi-Colored type and type reversed out of two or more colors should not be smaller than 14 point and should be reversed out of areas having at least 70% tone value in Black, Magenta or Cyan. Remove all colors under reverse to avoid registration problems. ■■ UNSHARP MASKING | Higher levels of unsharp masking should be applied to newspaper advertising where the subject matter permits. ■■ TRANSPARENCIES | Use of transparencies in original files should be avoided due to unpredictable results that create image artifacts when flattened prior to publication. All transparencies must be flattened prior to original file submission.


Material Specifications BLACK & WHITE ADS – DIGITAL MATERIAL REQUIREMENTS Digital material required: PDF/X-1a:2001 Embed all fonts. SCREEN RULING ■■ Dow Jones outputs at 100 lines per inch. Round dots preferred. ■■ Expected dot gain is 35% at the midtone dot. The preferences file should reflect this amount of gain at the scan or adjusted from within photoediting software such as Photoshop. ■■ Required format for black & white graphics is grayscale (@200 dpi) or black & white bitmap (@1016 dpi). ■■ Fine lines and serifs should not be less than .006 inch in thickness. ■■ We recommend that all solid reverses be a maximum of 85% black. Halftones | Recommended Aim Points: Specular/non-detail whites

0%

Minimum highlight dot

3%

Quartertone dot

16%

Midtone dot 32% Shadow dot

80%

Note: No color formats accepted for black & white; no Multiple Master (MM) fonts of any kind.


Material Specifications MATERIAL SUBMISSION Black & White Materials ■■ Via Internet: https://epic.dowjones.com ■■ AP Adsend (1.800.223.7363); code for WSJ is MACHI Color Materials ■■ Preferred Method: via Internet at https://epic.dowjones.com ■■ Color match proof to: Dow Jones & Company Advertising Services 4300 North Rt 1, Building 5, 3rd Floor Monmouth Junction, NJ 08852 ■■ AP Adsend color transmission permitted only for files prepared with WSJ preferences and specifications. Split-Copy Material All split copy must be supplied as a separate graphics file. The Wall Street Journal will not separate galleys of ads that have been submitted as one file. Each separate ad must be a separate layout document file. Pubset Revisions to Material The Wall Street Journal is only responsible for the accuracy of pubset type that has been proofed and approved for release by the advertiser or agency. PDF Preparation Print-ready PDF files should be prepared by saving native files to Postscript, then distilling the file using recommended Dow Jones settings available at wsjmediakit.com or by calling the local Wall Street Journal service bureau. Creating PDF files directly from programs such as Adobe PDFWriter, Adobe InDesign, Adobe Illustrator, Adobe Photoshop or from Mac OSX is not recommended for print-ready files. File Compression Large digital files may be compressed to accelerate file transmission. Platforms Material may be submitted on either Mac OS or Microsoft Windows platforms. Mac OS is preferred. Tearsheets Advertisers requesting tearsheets can access them at https://etearsheet.dowjones.com. Please contact your Advertising Services bureau for a password and for any additional information.   New York: 212.597.5858 


Material Specifications ORDER/MATERIAL DEADLINES: Black & White Daily North American Editions ISSUE DAY

INSERTION ORDERS

MATERIAL DEADLINE

Monday Tuesday Wednesday Thursday Friday Saturday

Thursday 5:00 p.m. Friday 5:00 p.m. Monday 5:00 p.m. Tuesday 5:00 p.m. Wednesday 5:00 p.m. (See chart on next page)

Thursday Friday Monday Tuesday Wednesday

5:00 p.m. 5:00 p.m. 5:00 p.m. 5:00 p.m. 5:00 p.m.

All times are listed in Eastern Time. Black & white Split-Copy orders are due at noon and materials are due at 5:00 p.m. two days in advance of issue. Global Edition ISSUE DAY

INSERTION ORDERS

Monday Tuesday Wednesday Thursday Friday

Wednesday Thursday Friday Monday Tuesday

MATERIAL DEADLINE

5:00 p.m. 5:00 p.m. 5:00 p.m. 5:00 p.m. 5:00 p.m.

Thursday Friday Monday Tuesday Wednesday

12:00 noon. 12:00 noon. 12:00 noon. 12:00 noon. 12:00 noon.

Four-Color | Monday-Friday INSERTION ORDERS: May be required 4 weeks prior to deadline to secure reservations but do not become noncancelable until 1 week prior to insertion. Ads cancelled within 1 week of publication date can be billed for space and run at a later date. MATERIALS: 5 business days prior to insertion for proof; 4 business days prior without proof. Proofs are available upon advertiser request. Arena | Friday INSERTION ORDERS: Thursday of week prior to Friday issue (8 days).  MATERIALS: Monday prior to Friday issue.


Material Specifications WSJ Weekend Black & White SECTION

INSERTION ORDERS

MATERIAL DEADLINE

Section A Business & Finance Review Off Duty

Thursday prior to issue Thursday prior to issue Thursday of week prior to issue Thursday of week prior to issue

Thursday prior to issue Thursday prior to issue Monday prior to issue Monday prior to issue

Color SECTION

INSERTION ORDERS

MATERIAL DEADLINE

Section A Business & Finance Review & Off Duty

One month in advance of issue One month in advance of issue One month in advance of issue

Monday prior to issue Monday prior to issue Monday prior to issue

Securing Reservations for Guaranteed Prime Positions Orders may be required 4 weeks prior to deadline to secure reservations for color and other prime positions, but become non-cancelable 10 days prior to issue date. Ads cancelled after this time can be billed for space and run at a later date. Material closing for prime positions is the same as the closing for black & white or color advertisements. Special Reports/Financial Reviews INSERTION ORDERS: 5 weeks prior to insertion date MATERIALS: 9 days prior to insertion date Space is non-cancelable after order closing date. Material extensions may be granted at the discretion of the Advertising Services department.


Contract Printing

Contract and Copy Regulations Dow Jones & Company engages the services of contract printers in most areas of distribution to print The Wall Street Journal and other products. Outsourced printing provides readers with more timely news content and more efficient delivery service. Caused by format variations in printing equipment, the image size of the product will be altered to fit when necessary, which can result in reduction and/or distortion to the product images. Some contract printers might not be able to produce all required pages in process color. Although we make every effort to ensure that quality reproduction processes are preserved, we cannot guarantee ad sizes or colors will be exact. Color pricing is set to reflect up to a 6% missed color variance. Advertisers will not be entitled to compensation due to size and color constraints beyond Dow Jones control. Please be assured that the content and message of all ads would not be affected.


Terms and Conditions General Rate Policy Contract and Copy Regulations All rates are subject to change. The publisher will not be bound by any conditions, printed or otherwise, appearing on any order blank, insertion order or contract when they conflict with the terms and conditions of this rate card, or any amendment hereof. Contract advertisers are those who (i) have placed a yearly order by The Wall Street Journal Advertising Order Form or recognized advertising agency contract, accepted by the publisher and (ii) insert and pay for space in accordance with one of the revenue or frequency rates specified in the current rate card. All other advertisers are non-contract advertisers. To earn revenue or frequency rates, a signed contract or order must be received and accepted by the publisher within six months of first insertion and advertising must be inserted within one year from the effective date of such contract or order. If an advertising contract or order is exceeded or not fulfilled inany edition, the rate charged will be adjusted within 90 days after the termination of the contract period to the rate earned in that edition/region. Nonpayment of invoices may result in the termination of an advertising contract and a corresponding adjustment in the rate(s) charged. The publisher reserves the right, at any time and for any reason, to decline any advertising copy and to cease further publication of any advertising. Only publication of an advertisement shall constitute acceptance of the advertiser’s order. The publisher shall in no event be liable for failure to publish advertising when specified by the advertiser, provided that, if no advertising is published, any charges therefor received by the publisher shall be refunded. Advertising agencies are responsible for payment of all advertising ordered on behalf of their clients, but the publisher reserves the right to hold the agency and the advertiser jointly and severally liable for all such payments. The publisher reserves the right to revise, on notice of 30 days, any rates, terms and conditions of this rate card applicable to contract advertisers. Revisions affecting non-contract advertising may be made without notice. All advertisements are accepted for publication entirely upon the representation that the agency and/or advertiser are properly authorized to publish the entire contents and subject matter thereof. It is understood that, in consideration of the publication of advertising, the advertiser and/or agency will fully hold harmless and fully indemnify the publisher from and against any and all claims, demands, suits, actions, proceedings, recoveries or expenses of any nature whatsoever, including reasonable fees of counsel selected by the publisher, arising directly or indirectly from the publication of any advertisement (including, but not limited to, claims of infringement of copyright or trademark or claims of libel or invasion of privacy) or based upon or arising out of any matter or thing contained in any advertisement. The advertiser/agency acknowledges and agrees that any advertisement submitted may be included in an electronic database of published pages. Advertisers and agencies accept responsibility for communicating any restrictions on advertising content that prohibit the use of material beyond the ordered area of coverage or on future unordered dates for layout purposes. Advertisers and agencies further agree to indemnify Dow Jones against any claims, including without limitation copyright claims, arising from such prohibited use should the advertiser fail to disclose such restriction. * All full-page contract rates are inclusive of WSJ 10% full-page discount for contract advertisers. Note: Boundaries and circulation for all editions and regions are subject to change. Source: Attained weekday circulation as reported to Alliance for Audited Media for March 2014 AAM Publisher’s Statement. © 2014-2015 Dow Jones & Company, inc. All Rights Reserved. 12/18/2014

Terms and Conditions General Rate Policy (cont.) Agency discount applies to color charges. No other commissions or discounts apply.

Credit Terms Payments for all advertising run on credit are due no later than the 15th of the month following the month in which the advertising insertion(s) run(s). All advertisers or agencies running advertising on credit agree to abide by these payment terms. Credit may be suspended without advance notice for accounts with delinquent balances.


U.S. Advertising Sales Offices

Atlanta

Los Angeles

1201 West Peachtree Street Suite 2550 Atlanta, GA 30309 Tel: (404) 865-4345 Fax: (404) 865-4339

407 North Maple Drive Suite 104 Beverly Hills, CA 90210 Tel: (424) 204-4838 Fax: (424) 204-4875

Boston 53 State Street 12th Floor Boston, MA 02109 Tel: (617) 654-6748 Fax: (617) 654-6733

Chicago One South Wacker Drive Suite 2100 Chicago, IL 60606 Tel: (312) 750-4015 Fax: (312) 750-4009

New York 1155 Avenue of the Americas 6th Floor New York, NY 10036 Tel: (212) 597-5680 Fax: (212) 597-5888

San Francisco 201 California Street Suite 1000 San Francisco, CA 94111 Tel: (415) 765-6131 Fax: (415) 398-0929

Dallas

Washington D.C.

2515 McKinney Avenue Suite 850 Dallas, TX 75201 Tel: (214) 951-7140 Fax: (214) 951-7149

1025 Connecticut Ave. NW 8th Floor Washington D.C. 20036 Tel: (202) 828-3390 Fax: (646) 219-0808

Detroit 2000 Town Center Drive Suite 750 Southfield, MI 48075 Tel: (248) 204-5522 Fax: (248) 204-5523
