SAP Mobile Strategy

SAP Mobile Strategy June 2012

Mobility Is Not Just About Road Warriors Anymore

Execs Line of Business Managers Task and Business Users

Consumers and Ecosystem

Mobile E-Commerce

© 2011 SAP AG. All rights reserved.

Mobile Marketing

Self-Service

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Mobility is expected to have the greatest positive impact on business landscape among technology trends


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Mobilizing the Enterprise Is Complex

Ease of Use Device Choice Apps & More Apps!

End User Requirements

Security Device & App Management Development Tools & TCD/TCO Device and Backend Diversity

Enterprise Requirements


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SAP and Sybase’s Vision of the Unwired Enterprise Information Mobility

Business Information Any SaaS Service

Any Device Any Application Customer

Unwired Platform

Any Server Platform

Any Person

Partner

Employee

Any Data

Always Available

Integration

Manage


Analyze

Collaboration

Mobilize

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Our simple yet comprehensive solution

App Provisioning & Management

MDM Device Security

Usage Analytics

Asset Tracking

Afaria

Data Partitioning

Integration with App Middleware Platforms

Device Configuration

Help Desk


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Bringing Order to Chaos with SUP Create Connect

Mobile SDK

Eclipse

Consume

Applications

Partner & Custom Applications Databases

SAP & Sybase Applications J2EE Connector Architecture Web Services

Unwired Platform

Mobile Services

Software Applications

Files

Management Console

Afaria

Control © 2011 SAP AG. All rights reserved.

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SUP – SHARED DEVELOPMENT 1.

Development of a mobile application can be easily split

2.

Everyone is still working on the same SUP project

1 Developer with backend system know how

2

Backend Integration SUP Project

Developer with business process know how Business Logic

Developer with user interface know how Client UI

SUP – REUSABILITY 1.

Initial project was done with iOS device

2.

Next step extends the project to a different device platform.

3.

Only the UI part needs to be adapted. SUP Project - A

1

SAP integration

Business Logic

Stays the same

2

SAP integration SUP Project - A

Business Logic

Client UI - iPhone

Change 3 Client UI - BlackBerry

Key New Partnerships in the Mobility space


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SAP Mobile Apps Process Apps

Employee Productivity Apps

SAP CRM Sales 2.0

Human Resources

SAP Retail Execution 2.0 SAP Field Service 2.0 SAP EAM Work Order Industry Apps SAP In-store Product lookup (Retail) SAP Policyholder Lookup (Insurance) SAP Electronic Medical Record SAP Citizen Connect (Government) SAP Business Objects SAP Business Objects Mobile SAP Business Objects Explorer

– – – – – – – –

Other

SAP Employee Lookup SAP Leave Request SAP Timesheet SAP HR Approvals SAP Interview Assistant SAP Manager Insight SAP Learning Assistant SAP Payslip details

– SAP Multi-Channel Information Accelerator – SAP EHS Safety Issue – SAP Shopping Cart Approvals – SAP ERP Quality Issue – SAP Transport Notification and Status – SAP Transport Tendering

Finance – – – – –

SAP Travel Receipt Capture SAP Travel Expense Approvals SAP Payment Approvals SAP GRC Access Approver SAP GRC Policy Survey

Sales – – – – – –

SAP Customer Briefing SAP Sales Order Notification SAP Material Availability SAP Customers and Contacts SAP Customer Financial Factsheet SAP ERP Order Status

This presentation and SAP‘s strategy and possible future developments are subject to change and may be changed by SAP at any time for any reason without notice. This document is provided without a warranty of any kind, either express or implied, including but not limited to, the implied warranties of merchantability, fitness for a particular purpose, or non-infringement


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New Addition to SAP Mobile Platform

Syclo, a leading provider of enterprise mobile solutions,announced today that its mobile applications in support of the SAP® ERP and SAP Customer Relationship Management (SAP CRM) applications were purchased by SAP. Syclo, in Cooperation with SAP, to Deliver a Suite of EnterpriseGrade, Ready-to-Deploy Mobile Applications on the Sybase® Unwired Platform. Syclo mobile apps to run on Sybase Unwired Platform. http://wwww.syclo.com/news/Syclo-Sybase-Unwired-Platform


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What the analysts say?

“Mobile application development is a top concern for enterprises and their CIOs. 61% of respondents plan to enhance their mobility capability during the next three years, and 48% believe they will become leaders in their industries by fully adopting innovative mobility solutions.” “SAP has… • …One of the largest mobile development efforts • …Most flexible application development environment • …Broadest device support Source: Gartner “Magic Quadrant for Mobile Application Development Platforms“ April 2011


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RDS – Rapid Deployment Solution You choose 3 Apps - we take care of the rest with fixed price Examples of Productivity Apps that cover Sales, Finance, HR, Procurement and Logistics

RDS for Mobile Apps and Infrastructure – enables you to go-live within 8 – 12 weeks

Value Adding

SAP Employee Lookup

Powerful mobile solution delivered ‘out-of-the-box’ based on leading SAP Sybase Unwired Platform SAP HR Approvals

3 Productivity Apps by your choice

Start fast, with few important mobile apps, and expand later Seamless access to SAP’s Business Suite back-office information

SAP Timesheet

Quick and Lean

Mobile Infrastructure

Clearly defined scope Relay Server Attractive fixed-price services Sybase Unwired Platform

Afaria

3- tier landscape (DEV, QA, PROD)

Gateway


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SAP Services Portfolio for Mobility Framework of modular services to ensure safe transition to the unwired enterprise Customer entry points depending on adoption level •

•

•

I need to educate my people

•

I need PoC before I can start a real project

Where do I start?

•

•

Mobility Adoption

•

How can mobility impact my business?

What are relevant scenarios for me?

•

How to realize these scenarios?

I have clear mobile strategy in place and need to prepare for implementation / development projects

Discovery Workshop for Enterprise Mobility Understand mobility challenges and identify your Mobility Plan

I need apps built and tailored to my specific needs

Deployment of Mobile Apps (Deploy standard and custom mobile apps - leveraging existing implementation services and RDS)

Design & Setup Mobile Infrastructure (Detailed IT architecture (incl. security + sizing) and installation of required components)

Design & Setup Mobile Device and Application Management

(Setup sandbox + knowledge transfer – getting started)

(Concept for MDM + setup Afaria + Operations Design & Governance)

(Setup sandbox + knowledge transfer – getting started)

•

I have apps live but need to evolve

(Design + Development + Tailoring)

Evaluation Service for Sybase Unwired Platform

Evaluation Service for Afaria

I want to deploy apps

Design & Build Custom Mobile App

Planning Service for Enterprise Mobility (Evaluate Mobility UseCases: Technology & Architecture , Risk & Security, Governance & Transformation, Value & Business Case)

•

Support for Custom Mobile Applications

AMS for Mobility

Post Go-Live Support

Platform Upgrade Support Services

Device Change Management

Time © 2011 SAP AG. All rights reserved.

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SAP creates a World Class Enterprise Mobility App: World Class Enterprise Mobility App Store: Launch Mobile Apps Store for Enterprise True Mobile App Store Experience Develop App Certification Process Develop e-Contracting & Payment Functionality Develop company-specific and white-label Apps store capabilities

Mobile App Catalog


Enterprise Mobile App Store

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Our Customers


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Thank you

Avi Naveh SAP Israel [email protected]