Strategic Management, 8/e Preface to Marketing Management, 9/e

Strategic Management, 8/e ISBN: 0071198687 Authors: John Pearce (Villanova University), Richard Robinson (University of South Carolina) Pub date: August 2002 New edition (previous ISBN 0071167129) Description: Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout this 11-chapter book, which retains its high level of academic credibility and its market-leading emphasis on strategic practice. The material continues to have strong support from longtime adopters and growing support in schools with a desire to provide straightforward treatment of strategic management with a practical, systematic approach. Pearce and Robinson will continue to use a unique pedagogical model created by the authors to provide logic and structure to its treatment of strategic management which in turn makes the material more easily organized by the instructor and learned by the student. Features: • New examples have been added to every chapter on strategy for e-commerce businesses. Often from Business Week, these examples refer to company changes in strategy since 2000. • Strategy in Action boxes provide examples that illustrate contemporary business examples related to chapter topics, in order to enhance student interest and learning. • The core Pearce and Robinson strategic management framework will provide the organizational structure of the book, accommodating a specific request from many repeat adopters.

Preface to Marketing Management, 9/e ISBN: 0071198717 Price: £33.99 Authors: J. Paul Peter (University of Wisconsin), James Donnelly Jr. (University of Kentucky) Pub date: July 2002 New edition (previous ISBN 0071169776) Description: This book is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts. Features: • E-Commerce topics integrated throughout the book underscore the importance of the Internet in the management of marketing plans and shows students how they must manage the Internet in order to find effective and efficient means of making the business meet the needs of its customers. • New and revised marketing highlights boxes throughout the text. These boxes emphasize important information and handy tools for analysing marketing cases and problems that allows students to apply text concepts to real world situations. • New mission statement examples, discussion of organizational strategies and updated highlights serve to introduce the student to the marketing management process and outline what marketing managers must do to be effective.

Table of Contents Part I: Overview of Strategic Management Chapter 1: Strategic Management Part II: Strategy Formulation Chapter 2: Defining the Companys Mission and Social Responsibility Chapter 3: The External Environment Chapter 4: The Global Environment: Strategic Considerations for Multinational Firms Chapter 5: Environmental Forecasting Chapter 6: Internal Analysis Chapter 7: Formulating Long-Term Objectives and Grand Strategies Chapter 8: Strategic Analysis and Choice in Single- or Dominant-Product Businesses: Building Sustainable Competitive Advantages Chapter 9: Strategic Analysis and Choice in the Multibusiness Company: Rationalizing Diversification and Building Shareholder Value Part III: Strategy Implementation Chapter 10: Implementing Strategy through Short-Term Objectives, Functional Tactics, Reward System, and Employee Empowerment Chapter 11: Implementing Strategy through Restructuring and Reengineering the Companys Structure, Leadership, and Culture (and more...)

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