Suzuki Hayabusa. Brand Name. Suzuki Hayabusa. Parent Company. Suzuki.
Category. Motorcycles. Sector. Two-wheeler. Tagline/ Slogan. The Ultimate ...
The Ultimate Predator; Ride the winds of change
Extremely powerful engine and sporty design used in motorsports
Ultra premium sports bike
Upper middle and upper class men
Passion for performance and precision engineering
1.Excellent brand name 2.High speed and performance 3.Latest innovative technology
4. Many variants of the brand make it a popular brand name
5. Use in motorsports shows its strong performance and brand credibility
1.More expensive as compared to city bikes 2.Cant utilise maximum power due to traffic issues
1.New emerging high income market 2.Better innovations
3. More strategic advertising can boost brand name
1.Threats from other competitors 2.At such a high price people might prefer cars
1.VMAX 2.R1 3.Kawasaki Ninja 4.Ducati 5.Honda CBR