M. Moehrle, University of Bremen, Germany; R. Isenmann, ISI, Karlsruhe, Germany; R. Phaal, University of Cambridge, UK (Eds.)
Technology Roadmapping for Strategy and Innovation Charting the Route to Success
▶ Contains papers by leading European, American and Asian experts ▶ Provides orientation regarding different methods of technology roadmapping and their interconnections ▶ Supplies readers with a compilation of the most important submethods ▶ Embeds and links technology roadmapping in the framework of management research
2013, 2013, 250 p.
Printed book Hardcover ▶ 139,95 € | £126.00 | $199.00 ▶ *149,75 € (D) | 153,94 € (A) | CHF 186.50
Technology roadmapping is a core method to help companies and other organisations gain orientation for future opportunities and changes. This book is a key resource for technology roadmapping – it provides expert knowledge in four areas:To frame/embed technology roadmappingTo structure the process and tasks of technology roadmappingTo implement technology roadmapping into corporate strategies To link technology roadmapping to further instruments of strategic planning and corporate foresight This comprehensive survey of technology roadmapping includes papers from leading European, American and Asian experts:It provides an overview of different methods of technology roadmapping and the interactions between themIt familiarises readers with the most important sub-methods It embeds/links technology roadmapping to the overall framework of management research and business studies This book, the first of a series, is unique: it aims to become the leading compendium for technology roadmapping knowledge and practice.
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