The Reincarnation of International Marketing - Jagdish Sheth

as a unique school of marketing thought lSheth, Gardner, and Garrett 1988; Sheth and Eshghi 1989; Ricks, Fu, and ... try speciï¬c marketing strategies and operations by multidomestic ï¬rms. (comparative ..... Stockholm: SNS. HallÃ©n, L. 1979.