The Stories Behind Car Logo's - Constant Contact

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The Stories Behind Car Logo's. Did you ever wonder what those curious pieces of metal adorned to the front of your favourite cars mean? Subaru. Named after ...
The Stories Behind Car Logo’s Did you ever wonder what those curious pieces of metal adorned to the front of your favourite cars mean?

Subaru Named after the Japanese word for the Pleiades star cluster, the Subaru six star logo represents the companies that merged together to form Fuji Heavy Industries - of which Subaru is the automotive manufacturer.

Mercedes Benz The Mercedes Benz three pointed star logo can be traced back to 1870, when Gottlieb Daimler sent his wife a postcard with the star on it. It was his desire to see the three pointed star on top of all of their factories indicating their triumph over “land, sea and air.”

Lamborghini In the early sixties, Ferruccio Lamborghini spent time with Don Eduardo Miura, a breeder of prized Spanish fighting bulls, at his home in Seville. These almost regal animals had such an effort on Lamborghini that he decided that the logo of his namesake would feature a raging bull.

BMW While it has long been assumed that the BMW logo is a representation of the rotation of a propeller, that has actually been proven to be more myth than reality. The true story is that when BMW emerged as a result of restructuring of Rapp Motorenworke, BMW wanted to maintain the dynamic of the Rapp logo and layout. Additionally, the blue and white colours are the predominant colours of the Bavarian flag. Hence the new BMW logo.