Toyota Fortuner. Toyota Fortuner (SW4). Parent Company. Toyota Motor
Company. Category. SUV. Sector. Automobiles. Tagline/ Slogan. The world is
mine.
Toyota Fortuner
Toyota Fortuner (SW4)
Parent Company
Toyota Motor Company
Category
SUV
Sector
Automobiles
Tagline/ Slogan
The world is mine
USP
1/4
Toyota Fortuner
Muscular body, Sporty exteriors
STP
Segment
SUV Segment
Target Group
Businessmen and urban families
Positioning
Positioned as a SUV having sophistication and bold design
SWOT Analysis
Strengths
2/4
Toyota Fortuner
1. A combination of luxury and performance
2. Sporty and stylish exteriors 3. Great road presence due to muscular built
4. Spacious and provides great visibility to the driver 5. Branding and advertising is of high quality 6. Available in India, SA, South East Asia, Middle East and Latin America
Weaknesses
1. High price is an issue for Middle class consumers
2. Fortuner is not offered in Japan, Europe, North America, Australasia, or China
Opportunities
1. Expanding SUV segment to accommodation competition
2. Acquiring collaborations with automobile business entities like dealers
3. Augment distribution and servicing network
3/4
Toyota Fortuner
Threats
1. Intense competition in the market with German manufacturers
2. Competition offering innovative features at lower price 3. New entrants in the same segment with better features and lower price