Merchant and Personal Banking. Target Group. Enterprises and individual
investors. Positioning. Complete Banking and financial solutions. SWOT Analysis
.
UBS
UBS AG
Parent Company
Union bank of Switzerland and Swiss Bank Corporation
Category
Bank
Sector
Banking and finance
Tagline/ Slogan
You and us; Here today. Here tomorrow
USP
1/5
UBS
Strong global presence
STP
Segment
Merchant and Personal Banking
Target Group
Enterprises and individual investors
Positioning
Complete Banking and financial solutions
SWOT Analysis
Strengths
2/5
UBS
1. Solid Franchise model 2. Strong Investment portfolio 3. Considered as the world's second largest manager of private wealth assets 4. Has over 80,000 employees and present in over 50 countries 5. Service offered are Investment Banking. Investment Management