Red Hot Chili Peppers - September 2011. Jane's Addiction ... christmas party,
album launch shows for Madonna, prince and red hot chili peppers as well as ...
Introduction
When one of the biggest pop stars on the planet, Madonna, wanted to play a one-off date to promote the release of her new album, the choice of venue was easy There is only one venue that provides timeless flamboyance while also embodying everything that is cutting edge about the UK music scene. That venue is the country’s finest — KOKO.
Madonna - November 2005
Madonna - November 2005
Bruno Mars - March 2011
Justice — September 2007
CAMDEN TOWN, NW1
The music scene in the UK is the most diverse and influential in the world and nowhere is this more typified than in the hub of all things musical: Camden Town Musicians have flocked to Camden for decades, everyone from Jimi Hendrix, Pink Floyd and the Doors to Madness and the battling Blur and Oasis. Now more influential than ever, the Camden music scene is embodied in its very own festival, the Camden Crawl, which for two days every Spring, sees over 300 artists perform in more than 40 venues and concludes – where else? – but in KOKO.
Dizzee Rascal - May 2012
Rita Ora - May 2012
Skrillex — October 2011
Skrillex Crowd
HISTORY
If buildings could talk then 1A Camden High Street would have a tale to tell Since opening in 1900 it has functioned as a theatre, a variety venue and a BBC studio, hosting show business legends like Charlie Chaplin and The Goons. As a rock venue, the Music Machine, it hosted gigs by The Clash and Sex Pistols before its purchase by Steve Strange and Rusty Egan of the band Visage, who established the Camden Palace as the epicentre of the New Romantics and London’s burgeoning club scene. But as Camden became a mecca for a new generation of clued-up youth and famed for the most visited open-air market in Europe, this grand and great venue did not move with the times. The venue lay derelict until its purchase and transformation by Mint Entertainment in 2005.
Jane’s Addiction - August 2011
Red Hot Chili Peppers - September 2011
THE EXPERIENCE
A trip to KOKO is more than just a night out, the venue is a personality in its own right and arouses great passion and loyalty amongst all its fans, who equate it with legendary venues of old like the marquee club in the sixties and new york’s CBGB’S A trip to KOKO is an experience, one that is carefully created by providing a visually arresting yet friendly and inclusive environment in which to enjoy the biggest global stars and the hottest emerging talent.
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KOKO POP
KOKO POP has brought live performances and interviews with the biggest names in pop, including justin bieber, usher, tinie TEMPAH and many more to millions of young music lovers Aired during T4’s prime-time Saturday morning slot, the show attracts weekly viewing figures in excess of 250,000. The show was carefully targeted to a 15-24 demographic and delivered a suite of brand extension opportunities to its corporate partners. Following the success of KOKO POP Series 1, Channel 4 immediately commissioned a second. KOKO POP is now in its fifth series, with future series scheduled. KOKO TV is now exploring a series of exciting new formats.
Marina & The Diamonds - KOKO POP Series 4
Tinie Tempah & Labrinth - KOKO POP Series 2
Alexandra Burke - KOKO POP Series 4
Rizzle Kicks - KOKO POP Series 4
KOKO POP Audience
Carly Rae Jepsen - KOKO POP Series 4
MULTIMEDIA VENUE
KOKO is one of few venues worldwide that can truly be described as a multimedia venue With the whole venue wired for filming, KOKO pushes what you can expect a traditional music venue to do. Regularly a location for major film shoots and mainstream TV filming, including London Live, distributed globally to over 300 million homes. Since 2010 KOKO has also been home to “MTV Presents Brand New” sponsored by Blackberry. The event showcases the hottest emerging talent and broadcasts across the worldwide MTV network. Performances have included Jessie J, Emeli Sandé and Tinie Tempah amongst others.
Jessie J - October 2010
KOKO ROCK ‘N’ ROLL CINEMA
KOKO ROCK ‘N’ ROLL CINEMA, a format unique to KOKO, shows ground-breaking music documentaries about renowned artists and cult performers followed by live performances from the artists themselves KOKO premiered ‘Beats, Rhymes & Life: The Travels of a Tribe Called Quest’ followed by a performance from Phife Dawg. KOKO also hosted the celebrated documentary, Oil City Confidential followed by an extraordinary performance from British rock legend, Wilko Johnson, which was streamed live to cinemas across to country.
N.E.R.D. - July 2008
Prince - May 2007
TECHNICAL EXPERTISE
When KOKO was reborn as the ultimate 21st century nightclub and live music venue in 2004, KOKO enlisted the help of the Harman Group of companies to create the very best sound system available Utilising the most up to date digital technology, sound engineers can access and adjust all of the venue’s amplification from a single laptop computer, located anywhere in the venue. Sound mixing is carried out using Soundcraft Vi6 digital live consoles which boast the latest in colour coded touchscreen-driven user interfaces. One console handles front-of-house (audience) sound while the other is used to mix the sound heard by the musicians and performers on stage. Audio technology such as this does not come cheap but the result of this investment is a fully integrated and bespoke sound system that is the envy of the world’s finest live music venues.
The Cooper Temple Clause - October 2006
Janelle Monáe - September 2010
Snow Patrol — April 2006
SPECIAL EVENTS
KOKO sees versatility and diversity as the key to the venue’s ongoing success Spectacular corporate events include David Furnish’s star-studded AIDS benefit, the ICA Fundraising Gala, Damien Hirst’s Company Christmas party, album launch shows for Madonna, Prince and Red Hot Chili Peppers as well as private functions and product launches for leading brands such as Smirnoff and Diesel. As part of London Fashion Week, KOKO has hosted shows from Topshop, Butler & Wilson and Puma. KOKO has been the venue of choice for many sponsors, hosting events from British Telecom, Orange, MTV, Blackberry and Jack Daniels. Due to its stunning appearance and reputation, KOKO is also in demand as a location for feature films and photo shoots, including Mike Lee’s ‘Happy Go Lucky’ and the Ricky Gervais feature film ‘Cemetery Junction’. If an event – whether corporate or otherwise – requires glamour and sophistication, along with management excellence and superlative production values, then all roads lead to KOKO.
Tracey Emin & Vivienne Westwood at ICA Fundraising Gala
KOKO IN NUMBERS
400,000 People come through the KOKO doors every year
20,000 People visit a mint bar or club every week
300 million Homes worldwide watch London Live filmed at KOKO
KOKO IN NUMBERS SOCIAL
80,000
SOCIAL
20,000
18,000 People read the KOKO
newsletter every week
Fans across our social media properties
Twitter followers
50,000
10,000
subscribers
2000
180,000 Unique visitors to the
Facebook fans
85,000
Venue check-ins
150,000 Clean database of active
KOKO app users
Listeners every month
KOKO website every month
WHAT THE PAPERS SAY
KOKO’s image in the media is an extremely important aspect of overall brand awareness and it is something that KOKO takes very seriously It is not luck but strategic planning and a constant demand for excellence that has led to such glowing press coverage - a small example of which is included here.
PLUS SPECIAL GUESTS
WEDNESDAY 04 APRIL
LONDON KOKO BUY ONLINE AT LIVENATION.CO.UK A LIVE NATION PRESENTATION IN ASSOCIATION WITH PARAMOUNT ARTISTS
CLUB NIGHTS
“I love this venue, it’s pure rock’n’roll mixed with old time glamour, we love playing here.”
Guilty Pleasures is where the 30-somethings let their hair down, indulging their party needs for the night. A once a month haven for an older dressed up, party crowd. One of the only club nights to have featured on the front page of The Guardian newspaper, where the esteemed paper likened the night to a ‘Revolution’. When Radio 1 DJ Annie Mac was launching her eponymous club night, she chose KOKO as her home. Bringing rising stars of drum & bass and dubstep to KOKO’s stage, her residency has become one of London’s most sought after tickets. Artists including Labrinth, Tinie Tempah, Chase & Status and Azealia Banks have all performed
— The Gossip Amongst the many successful and regular club nights that KOKO hosts, Club NME, Guilty Pleasures and Annie Mac clearly illustrate the demographic mix. Club NME, now into its fifth year and to sold out Annie Mac crowds. selling to capacity every Friday, is classed as the UK’s (if not Europe’s) KOKO’s diverse and packed calendar No.1 indie club night. Every year it of club nights offer something for attracts 120,000 of London’s young, fashion forward, music hungry crowd. every music taste and age, from hip As well as being a club night, Club NME hop to dubstep, pop to indie, it’s all at home in KOKO. showcases the hottest emerging live music from the UK and beyond.
Club NME Crowd
Guilty Pleasures Crowd
Lamb Audience - September 2009
Katy Perry - February 2009
Paul Weller - July 2008
PARTNERS & INVESTMENT
KOKO IS A TRULY GLOBAL BRAND Our profile is on the rise not only in the music and entertainment industries but also in the corporate sector, with KOKO’s dynamic creative team’s growing reputation for excellence in property and event management. From the raw energy of the iTunes Festival to the sublime kookiness of the Smirnoff Electric Cabaret, KOKO has created an unforgettable series of high profile partner and sponsorship opportunities & events. Now, Mint Entertainment is looking beyond London to create partnership opportunities for forward-thinking investors and sponsors who want to share in KOKO’s glittering future.
Previous partners and clientS
A MARKET LEADER
KOKO is one of the world’s finest club and concert venues That it has achieved this distinction in such a short space of time is testament to the ambition, determination and brave entrepreneurial vision of Mint Entertainment. KOKO now wants to take another giant step by expanding into new emerging countries that can enjoy the KOKO experience.
Black Wire - June 2006
CONNECT WWW.KOKO.UK.COM WWW.KOKOTV.TV www.kokoworldwide.com WWW.MINTENTERTAINMENT.CO.UK © 2012 Mint Entertainment
