Vol.17 December 2010

VOL.17 DECEMBER 2010

Breakthrough

FCX Clarity, the ultimate form of clean mobility Honda Malaysia News

Visit us at the KL International Motor Show 2010 Honda dealers’ teamwork prevails at Tech Challenge

Exclusives

Young owner, Jennifer, experiences a stylish makeover Sri Utama remains rooted in achieving customer loyalty Redeem exclusive products from L’Oréal Professionnel

PP14768/05/2011(029540)

CONTENTS

04

06

Honda AND YOU Sri Utama Sdn Bhd inspires us with how they have persevered through the years to build a stronger team that values customer loyalty.

Honda AND YOU Honda City owner, Jennifer Chai, is a self-proclaimed wanderlust who loves discovering new ideas through her travels. See her stylish makeover inside.

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Honda MALAYSIA NEWS View our exciting line-up for the Kuala Lumpur International Motor Show 2010 and visit us to see how we put innovation in motion.

08 BREAKTHROUGH The dynamic styling and performance of the FCX Clarity showcases Honda’s major advances in fuel cell technology.

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Honda MALAYSIA NEWS With its dynamic safety and performance technologies, there is nothing that could give a more confident grip than the luxurious Honda Accord.

Honda MALAYSIA NEWS The participants for Tech Challenge 2010 show an admirable spirit of teamwork and dedication this year to win the overall Dealer and Body & Paint Championship.

Fuel Pump Fuel Filter Air Cleaner

16

18 Fuel Tank

Fuel Line

LIFESTYLE Find out how you can be the first 10 to redeem exclusive products worth up to RM200 from L’Oréal Professionnel Série Nature sustainable hair care range.

Fuel Injection System

Honda Car Care Learning how the basic fuel system works will show you why proper maintenance of each part is crucial to achieve maximum fuel efficiency.

20

WHAT’S ON Honda We recently introduced the Concept M special editions and Honda City in Taffeta White which aims to enhance value to our customers.

Be a patron of the environment by updating your particulars at www.honda.com.my/profiles to receive electronic copies of the With Dreams magazine and browse our archive. You’ll also receive a FREE coaster! Call our Toll Free Number at 1800 88 2020 Operating hours: 9.00a.m. – 5.00p.m. Closed on weekends and public holidays. With DREAMS is a quarterly magazine published by Honda Malaysia Sdn. Bhd. All rights reserved. Contents may not be reprinted or otherwise reproduced in any form whatsoever without written permission. Opinions expressed in this magazine are not necessarily those of Honda Malaysia Sdn. Bhd. The information presented in this magazine is compiled from various sources and there is no declaration of responsibility as to legality, completeness and accuracy.

EDITORIAL

| CHIEF EDITOR Carol Joseph | EDITORIAL TEAM AM Zaki, Sunita, Jayaprakash

SPECIAL THANKS | Jennifer Chai • Sri Utama Sdn. Bhd. • FJ Benjamin (M) Sdn. Bhd. • L’Oréal Malaysia Sdn. Bhd.

We appreciate your feedback.

Please send your comments, suggestions and/or questions to: Editorial Team Honda Malaysia Sdn. Bhd. (532120-D) Lot 15, Jalan 13/6, 46200 Petaling Jaya, Selangor Darul Ehsan, Malaysia

Printed by: Nova Domino Sdn. Bhd. (607395-V) No.11A, Jalan PJU 3/41, Sunway Damansara Technology Park, 47810 Petaling Jaya, Selangor Darul Ehsan, Malaysia. KDN: PQ1780/3804

EDITOR’S NOTE

Message From Honda Malaysia Working in Honda, to a great degree, has been enriching. The opportunities to enhance our skills and develop ourselves are limitless. Here, our associates have the option of contributing innovative ideas and taking on challenges, which many do with unswerving determination. This breeds a supportive working environment, which is vital for the company’s growth. Within the Service Operations Department, we are equally dedicated to developing fresh ideas that will benefit the company and our customers. I have been working in this department for four years and have experienced immense growth and challenges, especially with technological innovation progressing so rapidly. It is even more crucial now for us to find new ways of exceeding our customers’ increasingly high expectations. My role as the Head of Service Operations is to ensure that our initiatives are followed through and excellent customer service is delivered at customers’ first point of contact. All our authorised dealerships serve to unify Honda’s customer service enhancement efforts. We work together with our dealers by providing ongoing support every step of the way. This year, we have started welcoming dealers to participate in the New Honda Circle so that they can benefit from the wealth of knowledge shared in this network. The New Honda Circle is an initiative that helps associates discover new ways of improving their work, their workplace and the company. We have also implemented the Green Dealer program to foster environmentally responsible activities within dealerships. This is part of Honda’s global efforts in overcoming environmental issues in addition to ongoing research and development in ecotechnologies. All of our dealers have started initiating Green Dealer concept in their operations and we look forward to achieving full compliance within the next two years. As we progress into 2011, we remain committed to delivering new value to our customers. At the same time, we are very excited to end the year with the Kuala Lumpur International Motor Show 2010. We hope this exhibition will bring you joy in experiencing the future we envisioned with the help of advanced technologies and innovation - a future where mobility is enjoyable, accessible and sustainable. You can find out more about our activities in this copy of With Dreams. Enjoy your read!

AR. Thanaseelan Head of Service Operations

with dreams | 03

Honda AND YOU: Owner’s Story

YOUNG, AMBITIOUS AND GOING PLACES 04 | with dreams

Jennifer Chai timidly glides into the makeover studio and her expression was of a quiet obedience as the stylist works on her hair and makeup. An hour later, she whips out her digital camera and asks if she could take some pictures. “It is for my blog,” she says bashfully. She has been blogging for a year and admits that it is an avenue for her to express her thoughts freely. “I love taking pictures and am inspired by being in the moment. Accidental scenes and a stranger’s expression intrigue me so you will always find a camera in my bag,” she explains.

Jennifer gets into her groove and shows us her charming side.

At the photo shoot, Jennifer emerged a completely transformed and glamorous young lady from her usual jeans and tee style. When asked how she feels about being in front of the camera, she exclaims animatedly, “I am very excited!” Her bubbly and youthful spirit is befitting of a young 24-year old. Unlike many girls her age, however, she is one jet-setter who has a strong tenacity to succeed in any of her endeavours. “I am very blessed that my current job allows me to travel around the world. I have no qualms about travelling alone because it gives me time to absorb new ideas” she says. In fact, she was in Germany for three weeks when contacted for this makeover shoot. “I was there partly for work but managed to squeeze in some time for a short holiday. I have been around Asia and some parts of Middle East and simply love the uniqueness of each country,” says the media executive with the palpable wanderlust.

At just 24, she displays confidence and maturity that belies her youthful age.

“To be honest, I prefer simple luxuries in life like spending time with my family. I may travel a lot but one should never forget their roots.”

“To be honest, I prefer simple luxuries in life like spending time with my family. I may travel a lot but one should never forget their roots,” she says modestly. “I like working on handicrafts or getting my hands dirty in clay sculpting when I am free. Otherwise, I love driving so you will find me in my trusty Honda City on road trips, exploring my own country.”

Jennifer is also self-profess nerd. “As a child, I was so engrossed with studies that I had to be told to stop reading! My parents were worried and had to coerce me to put down my school books after 7pm to watch TV,” she laughs. She tries to warm up for the camera as the crew prepares the days’ first shots.

When asked if she was a straight A’s student, she smiles. “I definitely developed my steadfastness from an early age. My parents run a restaurant so they were always occupied, which gave me a lot of freedom while growing up. I learnt not to take decision-making for granted and to overcome my own challenges so they did not have to worry about me.” “What is amazing,” says Jennifer, “is that we all have 24 hours a day. I think we should be grateful and make each moment count. This much I know.” Jennifer Chai’s wardrobe is courtesy of Raoul, styled by Grace Kue; hairstyling by L’Oréal Professionel, as styled by Vincent, and makeup by Eleng Fong. Her stylish makeover is made possible by Honda Malaysia.

Getting a touch-up as the shoot proceeded into the afternoon with a third outfit change.

Log on to www.honda.com.my/makeover today and stand a chance to share your own unique story as a Honda owner. You will also receive a professional makeover and photo shoot!

with dreams | 05

Honda AND YOU: Dealer’s Story

After 16 years, Sri Utama remains rooted in achieving customer loyalty

“There is one customer that I will never forget,” shares Imran bin Ismail, Service Manager of Sri Utama Auto Sdn. Bhd., as we speak of the dealership’s initiatives as a Honda 3S Centre. “A European customer walked in to our service centre years ago with a Civic ‘82 and asked if we were up for the challenge to refurbish his old vehicle. That left quite an impression because not only did we work very closely with him but the restoration took us one year to complete and after that, he unexpectedly migrated to France, with his car!” “Our directors, Wong Chee Keong and Yap Seng Teong, were technicians themselves,” he continues. “They were imperative in training the early batch of service advisors, myself included. We all doubled up as technicians in the service bays while managing daily operations because we were a small team back then,” Imran says modestly. “We realised we have gained recognition for our quality service when we were handpicked to refurbish the customer’s vintage Civic.” Sri Utama traces back its roots as a service centre in 1996 before establishing itself as a 3S Centre in 2004. According to Imran, their

06 | with dreams

“The dealership will see changes with the times but meeting customer needs is our priority, so we must do what we can to achieve it. When a customer comes to us for advice, we treat them as how we would a friend.”

The Service Centre has grown from 3 bays to 16 bays and services about 80 cars a day.

Sales Manager, Allan Chew, shares his believe in exceeding customer expectations in any situation.

lineage is entrenched in service and repair because the company started with a group of highly-skilled technicians. The operations at Sri Utama only started evolving after Honda Malaysia was established in 2001 and they were asked to set up a Honda showroom to achieve overall customer satisfaction. Since then, they have charted various achievements, including winning 2nd Place for Best Sales Performance in 2007 and clinching the Champion title for the Body & Paint category at Tech Challenge 2010.

The Parts Controllers follow strict guidelines from Honda to ensure efficiency.

a salesman to that of a Sales Advisor who strives towards customer satisfaction. It took some time but they realised their potential here. Personally, it has been very rewarding to witness their personal growth.”

Allan Chew and Imran Ismail with their team of advisors and Customer Relations Executive.

caused the fire, just months after the opening of the new showroom. “It was very devastating as the dealership was home to many of us,” Allan shares on reflection. “We had no display cars but we managed to secure sales at our car park. We used what little space we had to service customers’ cars. Every one devoted their time and effort to ensure our customers’ needs were not short-changed while we rebuilt the showroom.” “The incident brought us closer rather than set us back. If I were to describe our finest moments, that will be it. It is the small things that brings us together, whether among employees or with customers,” continues Allan.

“It was challenging initially as Sri Utama had a team of capable technicians but no sales person. Thankfully, Honda had created a system that enhances customer satisfaction at all stages, from sales to after-sales service. With that guidance, we built upon our own trainings to strengthen the team over the years,” says Allan Chew, Sales Manager.

Imran Ismail, Service Manager, has seen Sri Utama grow from strength to strength since he joined in 1997.

“Internally, we conduct our own trainings that include a session on knowledge and skills sharing, which helps us improve in the way we work,” he continues. “One of the biggest challenges was changing the mindset of

The journey of Sri Utama as an authorized dealership is not entirely smooth-sailing, however. In 2004, a fire broke out and ended up destroying their newly-built showroom. According to Allan, an electrical short circuit

“The dealership will see changes with the times but meeting customer needs is our priority, so we must do what we can to achieve it. When a customer comes to us for advice, we treat them as how we would a friend. We listen and try to solve their problems. We are like a general hospital,” he quips. “This has helped us build trust and a lifelong relationship with our customers.” with dreams | 07

Breakthrough

Fuel cell electric dreams

Imagine creating a car with no engine. A car that offers excellent fuel economy but no CO2 emissions. In fact, the only emission is pure water. How would you turn this idea into reality?

08 | with dreams

The dynamic cockpit is designed to inspire the excitement of driving with an advanced user interface.

The compact, optimally positioned systems are aimed at creating design flexibility and an exceptionally spacious cabin.

Pursuing a unique identity, Soichiro Honda said, is the thing that justifies Honda’s existence. Under that vision, the FCX Clarity, a sleekly-styled hydrogen fuel cell-powered sedan, was created and has become a shining example of Honda’s uniqueness. Its name is derived from our advancement in fuel cell technology, and suggests our innovative solutions towards a low-carbon future.

A futuristic fuel cell multi-functional display takes centre stage to show hydrogen consumption, battery levels and other key information.

From the beginning, Honda has created cars that are fun to drive with superior safety performance, and the FCX Clarity continues to evolve in the same tradition. Beneath its bold packaging and highly efficient layout, an entirely new dimension of driving welcomes you in its quiet, vibrationfree cabin.

Do not be deceived by its quiet ride, though. The advancement of the vertical flow fuel cell stack enables a • World’s first vehicle to feature Honda’s original plantmaximum output of 100kW, courtesy based Honda Bio-Fabric in its interior of an efficient supply of hydrogen and • Climate-controlled seats that could warm and cool air flow that powers its front-wheel occupants directly drive. You will feel a burst of torquey • Shift-by-Wire compact transmission technology, a first acceleration the instant you hit the pedal, with gear changes uninterrupted for Honda as you push towards top speed. It • An extra rear window that enhances rearward visibility Naturally, a fuel cell vehicle has no is remarkable that with all its driving engine. So any conceivable knowledge power, it could still achieve significantly of designing a conventional car will likely be abandoned. This gave the better fuel economy than its petrol equivalent or a petrol-electric hybrid. Honda engineers complete freedom to create a revolutionary design structure to reflect their scientific breakthrough in fuel cell vehicles. The zero-emissions FCX Clarity is also equipped with state-of-the-art navigation system to locate hydrogen stations, and advanced safety They worked around the core technology, the innovative Vertical Flow features like the Collision Mitigation Brake System (CMBS), becoming (V Flow) FC Stack, and enabled it to power the vehicle from inside the the ultimate expression of Honda’s technological and environmental centre tunnel. The fuel cell stack is very lightweight, which inspired leadership. the Honda engineers to make the drive motor, gearbox, lithium-ion battery and hydrogen tank as compact as possible to maximize cabin Lease sales for the FCX Clarity begun in the United States and Japan space. This optimized positioning is the key to the elegant, futuristic since 2008, which marks the world’s first large-scale retail initiative for fuel exterior featuring a stylish short-nose and a long wheelbase with low cell vehicle technology. As a car of the future, the FCX Clarity will pave the centre of gravity. way for Honda’s continuous development in fuel cell technology. A distinctive feature of fuel cell electric vehicles is that it generates electricity from hydrogen and oxygen through reverse water electrolysis.That makes the FCX Clarity one of the cleanest cars on earth, emitting no CO2 or other harmful emissions – its only emission is water.

BREAKTHROUGH TECHNOLOGIES OF THE FCX CLARITY

The V Flow FC Stack is the vehicle’s main power source, generating a stable flow of energy through hydrogen-oxygen reaction.

An advanced home hydrogen refuelling system is being experimented to provide convenient refuelling solutions.

Honda’s solar-powered hydrogen station uses solar energy to electrolyze water and produce hydrogen for fuel cell vehicles.

with dreams | 09

Honda MALAYSIA NEWS

Innovation in Motion

Honda is geared up for the Kuala Lumpur International Motor Show 2010 this December! Be part of the experience as we showcase our exciting innovations in the world of mobility. The town will be buzzing with eco messages when the 7th Kuala Lumpur International Motor Show (KLIMS) presents some of the most advanced and environmentally responsible line-ups from automotive leaders under the organiser’s Green Campaign theme, ‘We Care’. At the Honda booth, we will be presenting next-generation products under three zones – Environment, Urban and Excitement - to showcase our advanced technologies and innovative solutions in each area. Our exhibits will present a variety of models that are driven by our dreams and determination to create new value for the society of today and more importantly, tomorrow.

The Honda spirit will be truly alive at the Kuala Lumpur International Motor Show. Come and share the experience as we put innovation in motion!

Date

3rd – 12th December 2010

Venue

Dewan Merdeka Putra World Trade Centre (PWTC), Kuala Lumpur

Visiting Hours

Weekdays: 11.00am - 10.00pm Weekends: 10.00am - 10.00pm

ENVIRONMENT For more than 30 years, Honda has campaigned towards lower emissions and enhancing sustainability efforts in our range of products. The displays in the Environment Zone will highlight the brilliant environmental performance of the All - New Honda Insight, along with models of the Integrated Motor Assist (IMA) and i-VTEC engine which powers the hybrid vehicle. While you are there, do explore the Formula-E Game and challenge your driving skills to see if you have what it takes to be a green driver!

10 | with dreams

URBAN Honda has been creating compact vehicles to enhance the mobility of people who lives in an urban environment. Hence, the compact sedan Honda City and premium 7-seater Freed were created to fit perfectly for urban driving. As we explore the possibilities of making these products even more outstanding without compromising their accessibility, we will present our innovative packaging of the City and Freed. Visit us to see how the styling editions will look like. Along with this, we will be demonstrating the U3-X, a one-wheel personal mobility device that uses balance control technology developed from the ASIMO bipedal humanoid robot.

EXCITEMENT

As we seek to popularize hybrids around the world, Honda continues to develop technologies that are filled with creativity to challenge the unique potential of hybrid vehicles. In this area, we have the new CR-Z Concept model on display to showcase our way of making hybrids fun. The stylish appeal is made even more exciting with its sporty and dynamic body that emphasizes a sense of speed. Along with the CR-Z Concept, you will see our Type R heritage in the Civic Type R Euro, built to navigate demanding European road conditions with speed and poise. The premium sports vehicle’s striking presence will certainly impress Type R enthusiasts and earn new fans.

with dreams | 11

Honda MALAYSIA NEWS

LUXURY IS TIMELESS

12 | with dreams

When it was first introduced as a 4-door sedan in 1976, the Honda Accord, equipped with technologies ahead of its time, was awarded ‘Car of the Year’ in countries like the United States of America and Australia. Its low-emissions and fuel efficient capabilities set the benchmark for future models to respond to environmental challenges worldwide.

For enhanced safety protection, the 2.0 VTi, 2.0VTi-L and 2.4 VTi-L is equipped with i-SRS front driver and passenger airbags. Other safety features help to keep the car stable with dynamic braking controls like the Anti-lock Braking System (ABS), Electronic Brake Force Distribution (EBD) and Brake Assist (BA). Meanwhile, small parking spaces become instantly manageable with its rear 4-corner reverse sensors. The Accord’s wide opening doors allow passengers easy access into its stylish and spacious cabin, thanks to a lower floor and longer wheelbase that allows for more room. Once inside, the elegant dashboard and sophisticated controls will enhance your sense of personal space.

The Accord’s secure handling is matched by a sporty performance output from the i-VTEC engines, which also boast one of the lowest emissions in their segment. Now in its 8th generation, the balance of performance and fuel efficiency is further enhanced in the three variants available in Malaysia - the 2.0 VTi and 2.0 VTi-L and the 2.4 VTi-L. The Accord is a frugal machine thanks to the i-VTEC engines equipped to provide better fuel efficiency without compromising on its exhilarating performance. As the driver, you will be very much inspired by the responsive and stable handling thanks to intuitive engineering that anticipates your driving behaviour. The Accord is equipped with Shift Hold Control that works to keep your journey smooth regardless of whether you are climbing uphill, manoeuvring a corner or accelerating on straight roads. The Accord has also proven to score high marks in its dynamic safety technologies, with the Euro New Car Assesment Programme (NCAP) awarding it 5-stars for its overall safety ratings after rigorous crash-test assessments. The vehicle is thoughtfully built with G-Force Control technology (G-CON) and Advanced Compatibility Engineering (ACE) Body Structure, a combination of Honda’s advanced technologies that provide significantly enhanced protection in a variety of collision impact. The vehicle’s main frame is designed to prevent cabin deformation by dispersing the forces away from the passenger compartment.

Exterior wise, the Accord commands a road presence that is unmistakable with its muscular styling and flowing aerodynamic lines compared with earlier predecessors. If you are seeking a confident grip behind the wheels in a timeless sedan, this could be the ride that you will be proud to own for a long time.

G-Force Control technology Honda’s original technology controls various forces (G) that are generated upon impact, and helps reduces injury. Technologies for minimizing injuries to occupants

Collision safety body | Controls forces exerted on the car body upon impact and reduces injuries to occupants. Occupant restraint system | Controls collision force transferred from the car body to occupants (through use of seatbelts and airbag systems), thus helping improve protection performance and minimizes injury. Technologies for minimizing injuries to pedestrians

Pedestrian injury reduction | Controls force (G) transferred upon impact from the car body to pedestrians and helps reduce injuries.

A highly efficient load-pass frame structure disperses and absorbs all-direction collision impact over a wide area.

with dreams | 13

Honda MALAYSIA NEWS

One Challenge. One Dream. One Honda. Teamwork speaks volume at the recent Tech Challenge “I am overwhelmed and certainly very proud of my team for stepping up to win this challenge,” says Sam Wong, Service Manager of Ban Lee Heng Sdn. Bhd., still reeling from the excitement after Ban Lee Heng was announced the champion of Tech Challenge 2010. “We have been striving to establish a unified dealership environment to coordinate efforts among employees to exceed customers’ expectations,” Sam continues. “So after today, I will expect a lot more progress and desire to perform, like how our team did today at the challenge!” It was a sea of nervous faces at HMSB Training Centre in Pegoh Plant, Melaka, where the competition was held. Dealership personnel and managers who came to support their participating teams showed equal amount of anxiety as they watched their teams intently through each challenge. 14 | with dreams

Tech Challenge is Honda Malaysia’s annual competition to raise the bar for dealerships and service centres’ personnel nationwide to deliver service excellence to Honda customers. This year, eight dealerships and six Body & Paint centres qualified for the competition to challenge their skills and efficiency in working as a team. Unlike previous competitions where contestants were judged individually based on their skills, this year saw an even more intensive judging criteria as representatives from each category were evaluated as a team to contribute to the overall winning points of the participating dealerships and Body & Paint centres. Each dealer competed in the Customer Relations Executive (CRE), Sales, Service, Technician (Foreman) and Parts Controller categories to show the full process of a dealer’s daily operations. The Sales Advisors, Service Advisors, CRE and Parts Controller were tested on their quality

of standard procedures and customer interactions while the Technicians (Foreman) and Body & Paint Repair Technicians were gauged on their competencies in diagnosis and repair techniques. Sri Utama BP Sdn. Bhd. emerged as champions in the Body & Paint category this year, an anticipated win judging from their efficient display of quality workmanship during the group competitions. “We have been participating in Tech Challenge for a few years and it has definitely helped to hone some valuable skills, which are then taught to the other technicians in our Body & Paint centre,” says Michael Lai, BP Manager of Sri Utama. “I must applaud them for their dedication and focus. Having the right attitude is something that precedes skills and this is something that we try to enforce in our centre to uphold the quality that our customers expect from us,” he adds.

tech Challenge 2010 Champion Dealer, Ban Lee heng sdn. Bhd., with President and COO of honda malaysia sdn. Bhd. encik rohime shafie.

The champions of Tech Challenge 2010 were rewarded with a 3 Days/2 Nights Full Board Hong Kong tour, while 1st and 2nd runner-ups took home a Waterproof Digital HD Camcorder and DVD Home Theatre System respectively. The category champions also won a 3 Days/2 Nights stay at Pulau Tioman for 2 pax each, while all other finalists received a LCD digital photo frame each.

the champions for Body & Paint from sri Utama BP sdn. Bhd. with President and COO of honda malaysia sdn. Bhd. encik rohime shafie.

the Parts Controller prepares his inventory in the first session before being tested in a role-play on outgoing parts activity.

Tech Challenge 2010 Winners Champion (3S Dealer): Ban Lee Heng Motor Sdn. Bhd. Champion (Body & Paint Dealer): Sri Utama Sdn. Bhd.

sales advisors should ensure high customer satisfaction through good handling and interaction skills

a body repair technician is evaluated based on his hammering and welding technique in accordance to safety and health guidelines.

1st Runner-Up 3S Dealer: Vivahill Auto Sdn. Bhd. 2nd Runner-Up 3S Dealer: Yong Ming Motor Sdn. Bhd. Best Sales Advisor: Edmund Kwee Chee Hwa, Actmar Sdn. Bhd. Best Service Advisor: Ooi Yong Ning, Delima Kinta Sdn. Bhd. Best Technician / Foreman: Ramu Suppramaniam, Ban Lee Heng Motor Sdn. Bhd. Best Parts Controller: Liew Chee Hoe, Sumber Auto Edaran Sdn. Bhd.

Contestants in the technician / Foreman category are tested on their competency in diagnosis and troubleshooting.

a Customer relations executive demonstrates her capability to respond to customer requests in a role play session.

Best Customer Relations Executive: Nazatul Shima Binti Ramli, Chuan Thye Motor Sdn. Bhd.

with dreams | 15

LIFESTYLE

beyond driving a hybrid,

go natural for a

greener future

Just like how we believe that an optimally running vehicle starts with proper maintenance and using high quality products, L’Oréal Professionnel believes that good hair also starts with good hair care. Coincidentally, just like how we seek advancement in hybrid technologies to achieve a low carbon society, they, too, have initiated their research and development into a hybrid technology that boosts hair vitality without the distress on the environment. Infused with naturally devised ingredients, L’Oréal Professionnel série Nature is a new hair care collection that boasts the benefits of a ‘hybrid technology’ which is their modern approach to professional hair care. Believing that the most efficient source of beauty is in natural origins, the série Nature formulas include active oils like olive oil and rice bran oil, which works to nourish and enhance the hair fibre, and a variety of natural ingredients like avocado, fig, grapeseed oil, ginseng extracts and organic acids. A feature that deserves strong points is their fully recyclable bottles made entirely from their green factory in Burgos, Spain. They have also made every effort to ensure that all printed materials and merchandising to support this hair care line is also eco-friendly! n 16 | with dreams

LIVI NG

THE SUSTAINABLE WAY While you are deciding which hybrid vehicle works for you, get your eco conscience revving by following these tips: 1) Practice driving more conservatively to get better fuel efficiency. Even ensuring your tyres are properly inflated will improve your fuel mileage. 2) Reduce paper bills by opting for electronic bills and paying them via online bank transfers. 3) Before discarding anything, consider donating, recycling, or passing it down to friends or family! 4) When buying gifts, think of sustainability. Well-designed eco bags make a great gift, or choose sustainable products like any of those from the L’Oréal Professionnel série Nature line-up. 5) Unplug all electrical items when they are not in used. Products that are turned off but still plugged in will contribute to your total electricity bill.

E XC L U S I V E G I V E AWAY T O H O N DA OW N E R S ! L’Oréal Professionnel has been sponsoring the stylish makeovers for Honda owners in our Honda and You stories by creating a stylish hair-do for each candidate. While a fabulous sculpted hairstyle requires a professional stylist, you can give your hair a boost of vitality at home by using the right products. After all, a clean, shiny finish is the best look you can give your hair. If you are a Honda owner, we are giving you a chance to redeem products from L’Oréal Professionnel série Nature worth up to RM200! How to redeem? Be the first 10 Honda owners to submit your entries to the Stylish Makeover simply by logging in to www.honda.com.my/makeover for a chance to tell your story! Terms & Conditions: n Redeemable up to first 10 submissions complete with full details only. Submissions with incomplete or misleading information will be rejected. n Redemption is applicable to Honda owners only, limited to one redemption per owner. n Only valid for submissions received up till 31 January 2011. n Applicable to residents of Malaysia only.

with dreams | 17

Honda CAR CARE

Know your

basic fuel system

One of the major components that power your car is the fuel system. The moment the engine starts, the fuel flows through a fuel line from the tank to the fuel pump. The fuel injection system supplies a clean air and fuel mixture that triggers the engine to run. Poor maintenance of the fuel system will result in weaker engine performance and if any of these parts break down, the engine could stop running.

While there are a number of things that can cause your fuel system to fail, the most prevalent one is dirt. This is why the fuel and air filter components are often said to be the vehicle’s front line defence because it prevents dirt from entering the fuel system. The fuel injection system is very susceptible to damage from dirt. When tiny foreign particles and deposits are allowed to build up inside, it prevents fuel from delivering to the engine. Proper maintenance of these parts is usually recommended by your car dealer during your scheduled service to keep the fuel system healthy.

Fuel Pump Fuel Filter Air Cleaner

Fuel Tank Fuel Line

Fuel Injection System Fuel Tank: It holds the fuel supply and contains a sending unit which tells the fuel gauge how much fuel remains in the tank. It is important to ensure that the nozzle is clean so that the fuel is free of dirt when it is transferred into the tank. Fuel Injection System: The system mixes fuel with air in the internal combustion engine, with its main component being the fuel injector - an electrically activated valve that sprays exactly the right amount of fuel to the intake valves of the engine. The pulse width, controlled by the vehicle’s ECU, determines the amount of time the fuel injector stays open. Fuel Line: It is a hose that regulates the flow of fuel and is connected to the fuel pump, fuel filter and fuel injectors. A clogged fuel line is like clogged arteries, and will cause difficulties in starting the car.

Fuel Pump: While older vehicles uses a mechanical fuel pump, most modern cars now have electrical fuel pumps, which draws fuel from the tank and deliver it under high pressure to the fuel injectors. The pump relies on adequate amount of fuel to keep it lubricated and is controlled by the ECU. Fuel Filter: It functions to trap contaminants before the fuel flows to the fuel pump. A blocked filter means debris can spread to the rest of the fuel system. Air Cleaner: Like the fuel filter, the air cleaner prevents particles and dirt from getting into the air/fuel mixture. A clean air filter helps your engine breathe better and help you achieve better fuel efficiency.

Disclaimer: The fuel system shown is for illustration purposes only and does not reflect actual Honda models.

18 | with dreams

Why you should replace your oil and air filter Well-maintained oil and air filters ensure that clean fuel and air gets mixed before it is supplied to the fuel injectors. In most cars, the oil filter is located either by the fuel tank or near the engine while the air cleaner housing is located in the engine compartment. The oil and air filter traps foreign particles like dust and rust from entering the engine. Over time, these particles accumulate and clog both the oil and air filter, which could easily cause the engine to overheat, the spark plugs to

fail and other drivability issues. This is why a regular replacement is necessary to ensure optimal engine performance. If your engine starts choking when you start your vehicle or if you notice an obvious decrease in fuel mileage, it is a clear sign that the oil or air filter may be clogged with contaminants and it is time to replace them. Otherwise, replacing any of the filters as scheduled in your service maintenance should keep your car running smoothly.

Did you know... ...that constantly driving around in a near empty tank is not just worrying but can also cause more damage to the fuel system? When there is more room in the tank, water vapour starts forming from the air that fills the tank. This can cause the insides of your tank to rust, which accumulates as sludge at the bottom of the tank. While it does no harm when the tank is full, the bottom mixture gets fed to the engine when fuel level is low, thus causes the fuel pump to clog.

Is it time to change your engine oil? Keeping your fuel system clean will help give you better mileage while ensuring that it runs smoothly. Combined with using high quality engine oil from Honda, your car would enjoy maximum protection in addition to getting a boost in its performance! From 1 January – 28 February 2011, Honda owners will receive a multi-purpose bag or an umbrella when you replace your engine oil and oil filter in conjunction with our Chinese New Year Campaign 2011.

Get a free Honda multi-purpose bag when you purchase the Fully Synthetic 5W40 and replace your oil filter.

Get a free Honda umbrella when you purchase the 5W30 high grade engine oil and replace your oil filter.

with dreams | 19

WHAT’S ON Honda

Be seen in white when you are

driving in the City The 3rd Generation City is made even more attractive now with the introduction of Taffeta White, a new colour that was launched by Honda Malaysia Sdn. Bhd. on 8 November 2010. Since its launch in December 2008, the 3rd Generation City has sold more than 36,000 units. Following the launch of the City in Taffeta White, Honda Malaysia targets to sell 1,700 units of City per month while Taffeta White is expected to contribute approximately 40% of the monthly target. A complete package of Style, Performance, Practicality and Best-in-

growth. With the new Taffeta White, we hope to be able to provide

class features, the City is available in Grade S and Grade E selling at

our customers with more choices, as they move on to a higher level

RM 85,480 and RM 90,480 respectively, which offers the best value

in life.”

package to its customers. Registration for the competition is open till 7 December 2010 and In conjunction with the launch, Honda Malaysia took the opportunity

finalists will be selected via an online voting system. You can view the

to kick off a rock climbing competition themed “Get On The Rock!

submissions now by logging on to www.honda.com.my or joining the

with Honda City”, a month-long rock competition in support of

conversations on Honda City at www.facebook.com/HondaCity.

“advancement in life”, which is inspired by an internal customer profile study conducted recently. According to the study, more than 50% of the 3rd Generation Honda City owners considered their purchase decision a part of progression in life. President and Chief Operating Officer of Honda Malaysia, En. Rohime Shafie said, “On behalf of Honda Malaysia, we would like to thank our City customers for their trust and support in our products. For those who choose City to mark their change in life, the Company is indeed honoured to be able to be a part of their

20 | with dreams

Continuing our environmental efforts through education programme in Kelantan and Terengganu

Initiated in 2006, Honda Malaysia Sdn. Bhd. have been traveling around the country to conduct environmental talks in schools to create awareness among primary school students on issues plaguing the earth and the steps needed to minimize the damage. 2010 marks the 5th successful year for Honda Malaysia’s environmental school talk programme. Using the critically endangered Sumatran Rhino as a platform, the team from Honda Malaysia visited Kelantan and Terengganu in October 2010, speaking to nearly 870 students in four schools. In total, the team has already visited 60 schools nationwide, reaching out to more than 11,000 students through interactive activities like visual presentations, footages of Sumatran Rhinos and quizzes. “Save the Sumatran Rhino” is a 5-year conservation effort by Honda Malaysia in partnership with WWF Malaysia. A pledge of RM5 million is contributed to raise awareness and educate the Malaysian public on issues surrounding the nation’s most endangered animal.

Introducing the new Concept M

Honda Malaysia Sdn. Bhd. recently introduced a premium collection known as “Concept M”, a limited edition of Modulo and Mugen body kits on the Accord, Civic and Jazz that enhances its already stylish features. To ensure its exclusivity, the Accord and Civic come solely in Taffeta White while the Jazz is in Brilliant White Pearl, each with a unique Concept M badge to distinguish itself from regular models. The Accord, Civic and Jazz are each known for its stylishness, dynamic performance and fuel efficiency. With the value-added features, the Concept M collection will continue to fulfil customers’ expectations of these models. The Accord comes with special Modulo accessories that includes a Modulo front grille, trunk spoiler, door visor and illuminated side step, Ecotint window tinting, grey stitching on leather seats and Garmin nuvi 3790. Meanwhile, the Civic and Jazz is equipped with Mugen body kit that includes front, side and rear under spoiler, Mugen rear wing and Ecotint window tinting. The Civic is also equipped with grey stitching on leather seats for a touch of luxury and sportiness. Concept M is only available for the Malaysian market, with the Accord and Civic limited to only 120 and 210 units respectively, while the Jazz Concept M is available in 20 units only. Visit your nearest Honda showroom now to view the new stylish editions or log on to www.honda.com.my for more information. with dreams | 21

K U A L A

L U M P U R

BODY & PAINT

SERVICE CENTRE

COMPANY NAME

SHOWROOM

STATE

AUTHORISED Honda DEALERS CONTACT LIST TEL

FA X

TEL

FA X

558, Batu 3 1/2, Jalan Ipoh, 51200 Kuala Lumpur

03-6257 0608

03-6257 2915

03-6258 1233

03-6253 3184

Kah Motor Co. Sdn Bhd

32D-1, Block B, Jalan Chan Sow Lin, 55200 Kuala Lumpur

03-9221 0000

03-9221 1009

03-9221 0000

03-9221 1009

Kah Motor Co. Body Repair Center Sdn Bhd

No. 550-552, Batu 3 1/4, Jalan Ipoh, 51200 Kuala Lumpur

–

–

03-6259 1120

03-6259 1931

MH Prestige Auto Sdn Bhd

18, Persiaran Dagang, Bandar Sri Damansara, Kepong, 52200 Kuala Lumpur

03-6277 5548

03-6277 5469

03-6277 4569

03-6272 2617

New Era Sales (M) Sdn Bhd

109, Jalan Pudu, 55100 Kuala Lumpur

03-2032 2266

03-2031 8989

03-2032 4423

03-2072 0028

Noblekey (M) Sdn Bhd

Wisma W Shalihudin 1, No.5, Jln Perusahaan Kiri, Kaw. Perusahaan Ringan Setapak, 53200 Kuala Lumpur

03-4021 2104

03-4025 5116

03-4021 2106

03-4025 5116

Peringgit Sri Motor Sdn Bhd

No. 171, Batu 3 3/4, Jalan Kelang Lama, 58000 Kuala Lumpur

03-7980 0000

03-7981 9482

03-7980 0000

03-7981 9482

Sri Utama Auto Sdn Bhd

No. 21-23, Jalan Usahawan 5, Setapak Industrial Area, Off Jln Genting Kelang, 53200 Kuala Lumpur

03-4024 2266

03-4024 9320

03-4024 2266 03-4024 7268

03-4022 8776

Sri Utama BP Sdn Bhd

PT 6312, Jalan 2/27A, Wangsa Maju, Mukim Off Setapak, 53300 Kuala Lumpur

–

–

03-4023 4936

03-4023 7686

The Millennium Auto & Carriage Sdn Bhd

2007, Wisma Mofaz, Jalan Damansara, 60000 Kuala Lumpur

03-7728 1361

03-7727 4180

03-7728 8413

03-7722 4698

Wegro Sdn Bhd

Lot 4523 (D), Batu 4 1/2, Jalan Cheras, 56100 Kuala Lumpur

03-9130 2288

03-9131 6611

03-9130 9888

03-9130 9922

Roda BB Motor Sdn Bhd

193 & 195, Jalan Imbi, 55100 Kuala Lumpur

03-2142 5088

03-2141 7125

–

–

Lot 7576-B, Batu 4 3/4, Jalan Kelang Lama, 58000 Kuala Lumpur

–

–

03-7983 3230

03-7983 2985

Lot 2847, Jalan Segambut, 51200 Kuala Lumpur

–

–

03-6253 2066

03-6253 2936

03-2031 5151

03-2031 2008

–

–

–

–

03-4251 5000

03-4257 6813

68, Jalan Ampang, 50450 Kuala Lumpur 111-A, Jalan Ulu Klang, 68000 Ampang, Selangor

S E L A N G O R

SERVICE CENTRE

Angkasa Motor Sdn Bhd

Weststar Auto Sdn Bhd


Wisma Kah Motor, 339, Jalan Tuanku Abdul Rahman, 50100 Kuala Lumpur

03-2698 3358

03-2692 9251

–

–


No. 99, Jalan Maarof, Bangsar Park, 59000 Kuala Lumpur

03-2282 5585

03-2282 5248

–

–

Actmar Sdn Bhd

Lot 21449, Jln Persiaran Bukit Raja, Bandar Baru Klang, 41150 Klang, Selangor

03-3345 2020

03-3343 2298

03-3345 2020

03-3343 2298

Global Amity Sdn Bhd

No. 2, 3, 4 & 5, Ground Floor, Jalan SR 1/9, Sek 9, Serdang Raya, 43300 Seri Kembangan,Selangor

03-8945 9508

03-8945 8953

03-8945 0946 ext 108/110

–

Kosmo Kars Sdn Bhd

No. 3, Jalan Pelukis, U1/46, Sec U1, Temasya Industrial Park, Glenmarie, 40150 Shah Alam, Selangor

03-5569 2114

03-5569 2259

03-5569 5259

03-5569 9836

Sumber Auto Edaran Sdn Bhd

Lot 1A, Jalan Bersatu 13/4, Seksyen 13, 46200 Petaling Jaya, Selangor

03-7960 2828

03-7955 3773

03-7960 2626

03-7957 8233

Tenaga Setia Resources Sdn Bhd

Lot 8229, Jalan 222, 46100 Petaling Jaya, Selangor

03-7957 6611

03-7957 8718

03-7957 8727

03-7957 8718

USJ Car Express Sdn Bhd

Lot 792, Persiaran Subang Indah, Taman Perindustrian Subang, 47610 Subang Jaya, Selangor

03-5636 1100

03-5638 9248

03-5635 8988

03-5635 7372

Imavest Sdn Bhd

No. 2, 3 & 4, Lot 378, Jalan Ulu Kelang, 68000 Ampang, Selangor

03-4252 8061

03-4252 8264

–

–

No.11 & 12, Lot 378, Jalan Ulu Kelang, 68000 Ampang, Selangor

–

–

03-4251 3883

03-4257 3883

8 & 9, Jalan Kenari 5, Bandar Puchong Jaya, 47100 Puchong, Selangor

03-8075 5616

03-8075 3640

–

–

No. 1, Jalan Bandar 5, Pusat Bandar Puchong, 47100 Puchong, Selangor

–

–

03-5882 8282

03-5882 6682

03-3342 0272

03-3342 1682

–

–

–

–

03-3341 0049

03-3342 5703

03-5510 0099

03-5513 0099

–

–

–

–

03-7845 8837

03-7845 8836


Nanyang General Enterprises Sdn Bhd

31, 33 & 35, Jalan Batu Tiga, 41300 Klang, Selangor Lot 71 & 72, Jalan Batu 3, 41300 Klang, Selangor

Shared Auto Sdn Bhd

17 &19, Ground Floor, Block 2, Worldwide Business Park, Jalan Tinju 13/50, 40675 Shah Alam, Selangor No. 2, Jalan Saujana Indah 5, Taman Saujana Indah, 40150 Shah Alam, Selangor

P E R A K

S H OW R O O M

ADDRESS

Delima Kinta Sdn Bhd

Lot 10853, Batu 2 1/2, Jalan Simpang, 34000 Taiping, Perak

05-8483 888

05-8483 266

05-8483 888

05-8483 266


No. 45, Jalan Tun Abdul Razak, 30100 Ipoh, Perak

05-5273 501

05-5273 575

05-5273 500

05-5273 575

Sendi Auto Sdn Bhd

Tian Siang Square, 32000 Sitiawan, Perak

05-6920 028

05-6920 828

05-6922 880

05-6917 399

Tian Siang Auto Care Sdn Bhd

No. 99, Jalan Kuala Kangsar, 30010 Ipoh, Perak

05-5061 600

05-5064 600

05-5062 600

–

22 | with dreams

Ban Hoe Seng Sdn Bhd

BODY & PAINT

SERVICE CENTRE

SHOWROOM

STATE P E R A K K E D A H P I N A N G P U L A U

COMPANY NAME

14-20, Jalan Raja Permaisuri Bainun (Jalan Kampar), 30250 Ipoh, Perak Lot 31216A, Jalan Mariamman Lane 2, Off Sungei Pari Road, 30250 Ipoh, Perak

TERRENGGANU KELANTAN P A H A N G NEGERI SEMBILAN MELAKA J O H O R SABAH

TEL

FA X

TEL

FA X

05-2413 433

05-2552 320

–

–

–

–

05-2532 001

05-2537 652

12 MBAS 1066, Jalan Teluk Wanjah, 05200 Alor Setar, Kedah

04-7311 766

04-7332 722

04-7311 766

04-7326 313

Lee Motor Alor Setar (Car Div) Sdn Bhd

Lot 51, 16C-9, Jalan 4/5 Miel, Fasa 1, Kawasan Perusahaan Bakar Arang, 08000 Sungai Petani, Kedah

04-4210 116

04-4229 119

04-4210 116

04-4229 119

Magna Speed Sdn Bhd

357 & 358, Jalan Petaling 10, Taman Sri Petaling, 09000 Kulim, Kedah

04-4959 595

04-4909 595

04-4959 595

04-4909 595

Yooi Cars Sdn Bhd

Lot 964, Jalan Padang Matsirat, Kampung Yooi, Mukim Bohor, 07100 Langkawi, Kedah

04-9557 002

04-9559 007

04-9557 002

04-9555 007

Formula Venture Sdn Bhd

Lot 79, Jalan Bagan Jermal, 12300 Butterworth, Pulau Pinang

04-3244 166

04-3333 946

04-3106 699

04-3231 729


124-A, Lengkok Sg. Pinang, 10150 Pulau Pinang

04-2815 100

04-2815 409

04-2821 000

04-2821 100

Motoria Sdn Bhd

17, Jalan Chain Ferry, 13700 Prai, Seberang Prai Tengah, Pulau Pinang

04-3995 313

04-3992 139

04-3905 313

–

JM Motor Venture Sdn Bhd

Lot 2632 & 2633, Jalan Song Ban Kheng, 14000 Bukit Mertajam, Pulau Pinang

04-540 3399

04-530 6393

04-540 3377

–

Vivahill Auto Sdn Bhd

1-1-8, Krystal Point 2, Jalan Tun. Dr. Awang, 11900 Sungai Nibong, Pulau Pinang

04-6441 111

04-6442 121

–

–

–

–

04-6440 000

04-6442 323


25-B, Lebuh Farquhar, 10200 Pulau Pinang

04-2638 244

04-2637 152

–

–

Ban Chu Bee Sdn Bhd

5488, Jalan Sultanah Zainab, 15050 Kota Bahru, Kelantan

09-7445 893

09-7484 593

09-7441 897

–

Syarikat Tan Eng Ann Sdn Bhd

686, Jalan Sultan Mohamad, (Gong Kapas) 21100 Kuala Terengganu, Terengganu

09-6221 796

09-6233 796

–

–

–

–

09-6221 996

09-6229 396

25-D, Jalan Bukit Kecil, 21100 Kuala Terengganu, Terengganu Honhin Auto Credit Sdn Bhd

A57-A59-A61, Jalan Teluk Sisek, 25000 Kuantan, Pahang

09-5177 235

09-5178 940

09-5177 102

09-5178 005

Macinda Auto Sdn Bhd

Lot 47/A, Kawasan Perindustrian Semambu, 25350 Kuantan, Pahang

09-5687 000

09-5669 000

09-5688 000

–

Chuan Thye Motor Sdn Bhd

C311 & C312, Jalan Kuantan, 28000 Temerloh, Pahang

09-2963 308

09-2965 613

–

–

–

–

09-2962 991

09-2961 991

H31-32, Taman Muhibbah, 28000 Temerloh, Pahang

SARAWAK

SERVICE CENTRE

Lee Motor Alor Setar (Car Div) Sdn Bhd

Lot 63, Pesara Kg. Jawa, Taman Perindustrian Bayan Lepas, 11900 Pulau Pinang

LABUAN

S H OW R O O M

ADDRESS

Wanija Classic (M) Sdn Bhd

125A & 125B, Jalan Senawang, Kawasan Perindustrian Senawang, 70450, Seremban, Negeri Sembilan

06-6794 770

06-6786 764

06-6794 770

06-6786 764

Ban Lee Heng Motor Sdn Bhd

No. 381, Jalan Haruan 2, Oakland Industrial Park, 70300 Seremban, Negeri Sembilan

06-6017 815

06-6017 130

06-6017 808

06-6017 130


No. 88, Jalan Semabok, 75050 Melaka

06-2833 988

06-2840 200

06-2833 988

06-2811 116

Haslita Motor Sdn Bhd

12-A, Jalan Buloh Kasap, 85000 Segamat, Johor

07-9313 822

07-9310 986

07-9322 866

–

Iptimas Motor Sdn Bhd

No. 1, 2 & 3, Jalan Emas, Taman Kluang Jaya, 86000 Kluang, Johor

07-7730 924

07-7739 200

07-7727 600

–

K.M. Lim Motor Sdn Bhd

50, 52 & 54, Jalan Kundang 2, Taman Bukit Pasir, 83000 Batu Pahat, Johor

07-4327 890

07-4314 202

07-4315 768

07-4328 790

Sutera Auto Sdn Bhd

No. 1-H, Jalan Bunga Ros, Majidee Baru, 81100 Johor Bahru, Johor

07-3321 888

07-3338 070

07-3381 222

07-3332 188

Syarikat Motor GS Tay Sdn Bhd

315, Batu 1 3/4, Jalan Bakri, 84000 Muar, Johor

06-9522 855

06-9527 669

06-9537 878

–

Yong Ming Motor Sdn Bhd

241-241B, Jalan Skudai, 4 1/2 Miles, Tampoi, 81200 Johor Bahru, Johor

07-2351 717

07-2329 993

07-2351 717

07-2387 858

Wang Loo Motor Sdn Bhd

Lot 2556 & 2558, Jalan Raya, Saleng 81400 Senai, Johor

07-5982 288

07-5985 588

07-5983 388

07-5986 688

Boon Siew (Borneo) Sdn Bhd

62A, Mile 5 1/2, Jalan Tuaran, 88805 Inanam, Kota Kinabalu, Sabah

088-421 770

088-421 719

088-420 996

–

Heng Ho Hing Co. Sdn Bhd

55, Krokop Road, 98000 Miri, Sarawak

085-436 746

085-418 876

085-436 746

085-418 876

Jimisar Corporation Sdn Bhd

88, Lorong Sherif Masahor 3, Jalan Tun Jugah, 93350 Kuching, Sarawak

082-459 322

082-452 322

082-459 322

082-452 322

Jimisar Motors Sdn Bhd

Lot 1859-1860, Block 18 Seduan Land District, 96000 Sibu, Sarawak

084-210 198

084-214 978

084-217 578

–

Premier Motor

2KM, Jalan Tun Mustapha, 87020 Labuan, F.T

087-412 282

087-416 808

087-415 522

–

with dreams | 23