Paul Argenti. The Power of Purpose: Operating in a. Transparent World. - Carol
Cone, Edelman. The Corporation's Responsibility to Defend. Human Rights.
Week One
Monday, July 22nd
Wednesday, July 24th
Thursday, July 25th
Friday, July 26th
Leadership Challenges: Start with Why - Simon Sinek and David Marquet
Internal Communications: Building the Case - David Grossman
Principles of Crisis Communications - Peter Hirsch
Session 2 10:30 am - 12:00 pm
Leadership Challenges: Start with Why Thinking and Communicating Strategically - Simon Sinek and David Marquet - Arda Nazerian
Internal Communications: Moving the Audience to Action - David Grossman
Anatomy of a Crisis - Peter Hirsch
Lunch 12:00 pm - 1:30 pm
Participants: Getting to Know You
The Challenges of Effective Internal Communications - Michael Ramah, Porter Novelli
Participants: Present Cases and Lead Discussions
Participants: Present Cases and Lead Discussions
Session 3 1:30 pm - 3:00 pm
Leadership Challenges: Building Credibility Managing Reputation: The Role of with Strong Ethics Corporate Communications - Arda Nazerian - Alan Towers
Internal Communications: Messaging and Measuring - David Grossman
Staffing a Crisis: Who, Where and How - Rhonda Barnat, Abernathy MacGregor
Big Data: Finding Insight - Mark Truss
Personal Reflections - Trudi Baldwin
Big Data: Finding Insight - Mark Truss
Session 1 8:30 am - 10:00 am
Orientation (ID cards, technology check & administrative details)
Tuesday, July 23rd
Real World Crisis Issues - Peter Hirsch
Break
Reputation Matters: Participant Experiences - Alan Towers
Crisis Recovery - Peter Hirsch
Break Session 4 3:30 pm - 5:00 pm
Week Two
Columbia Campus Tour
Monday, July 29th
The Power of Relationships: Getting a Seat Internal Communications: Turning at the Table Strategy into Action - Arda Nazerian - David Grossman Tuesday, July 30th
Wednesday, July 31st
Thursday, August 1st
Friday, August 2nd
What is a business for? - Paul Argenti
The Power of Purpose: Operating in a Transparent World - Carol Cone, Edelman
The Corporation’s Responsibility to Defend Strategic Media Relations: Adapting to the Storytelling: Crafting Strategic Human Rights New World Order Presentations - Paul Argenti - Arda Nazerian - Jane Praeger
Session 2 10:30 am - 12:00 pm
The Corporation’s Responsibility to the Environment: - Paul Argenti
The Power of Purpose: Participant Q & A - Carol Cone, Edelman
How to Turn your Ideas Into Action: Messaging for Social Responsibility - Barbara Becker
Media Relations: Candid insights from a career journalist - Dan Colarusso
Storytelling: Crafting Strategic Presentations - Jane Praeger
Lunch 12:00 pm - 1:30 pm
Participants: Present Cases and Lead Discussions
The Value of Social Media: Developing a Framework - Tony Lederer, Cohn & Wolfe
Global Communication Challenges and Opportunities - Paul Argenti
Participants: Ask the Experts - Dan Colarusso, Arda Nazerian and Jane Praeger
Participant Discussions: How will I move forward?
Session 3 1:30 pm - 3:00 pm
Leadership and Personal Responsibility - Paul Argenti
The Value of Social Media: Using it Effectively - Tony Lederer, Cohn & Wolfe
Global Media Relations: Toyota Case - Paul Argenti
Personal Reflections - Paul Argenti
How to Craft a Proactive Digital Strategy for your Organization - Alex Lirtsman, Ready Set Rocket
Leadership Challenges: Q & A with participants - Paul Argenti
Session 1 8:30 am - 10:00 am Break
Media Training - Jane Praeger
Q & A. Address participants’ challenges. Reflections - Arda Nazerian, Jane Praeger, Trudi Baldwin
Media Training - Jane Praeger
Awards and Celebration
Break Session 4 3:30 pm - 5:00 pm
