What do we want? An evaluation of Nigerian air customers ...

Academy of Marketing Conference 2017 Programme

Tuesday 4 July 0900‐1000 0900‐1000 1000‐1015 1015‐1030 1030‐1200

1030‐1200

Registration and coffee

Meeting AMRC/AMEDUC Welcome: Di Dean Kotler Impact: Haseeb Shabbir SPECIAL SESSION: Special Session on: Sustainable marketing for luxury goods: challenges, contradictions and ways forward. Caroline Tynan, Sally McKechnie and Teresa Heath TRACK SESSIONS 1

Stream 1

Room: TBC

Consumer Behaviour

Chair

TBC

0014 C

Nurlina Ismail, Jyne Lim

Music Education Matters: Factors Influencing Youths' Intention to Pursue Music Education

0020 C

Takanori Osaki

What Do Customers Want from Premium Brands? A Case Study of Premium Automobiles

0025 W

Ardalan Eyni, Ben Marder

Online Consumer Behaviour: Assessing the Role of Personality

0027 C

Sarah Khan

Impact of Big Five Personality Traits, Sales Promotions and Store Environment on Impulse Buying Behaviour of Consumers for Fast Moving Consumer Goods

Stream 2

Room: TBC

B2B Marketing

Chair

TBC

0123 C

Ana Canhoto, Moira Clark

Review of published evidence on the benefits of social media for B2B firms

0175 C

Igor Popovic, Laura Smit

To Buy or Not to Buy Milk and Juice in Envionmentally Friendly Packaging? Examining Predictors of Purchasing Intention of Consumers in 11 Countries

0056 C

Jan Moorhouse, Ross Brennan

Reframing the Debate on Sustainable Food Policy: Applying a Business Networks Perspective

0228 W

Severina Iankova

Social Media in Business‐to‐Business Marketing

0290 C

Jamie Burton, Vicky M Story, Chris Raddats, Judy Zolkiewski

Enhancing the performance outcomes of firm servitization efforts: key capabilities and network resources

Academy of Marketing Conference Programme 2017 Stream 3

Room: TBC

Consumer Culture Theory

Chair

TBC

AMRC

Maurice Patterson, Gretchen Larsen

Creolised sonic ecology: Sound, spaces and consumer subjectivities in New Orleans

0153 C

Prabash Edirisingha, Robert Aitken, Shelagh Ferguson

Preserving tradition and posing modern: How South Asian families mediate social change through consumption

0243 W

Bidit Dey, Dorothy Yen, Cagri Yalkin

Conceptualising social media's role in the acculturation process

0255 W

Prabash Edirisingha, Robert Aitken, Shelagh Ferguson

Setting up home: domestic materiality and new family identity formation

0271 C

Ashleigh Logan‐ McFarlane

‘Replikating' celebrity fashion: how professionalizing the selfie through embodiment can lead to the attainment of micro‐celebrity status

Stream 4

Room: TBC

E‐Marketing

Chair

TBC

AMRC

Sahar Karimi

Exploring use of textual and visual information in online consumer evaluation: a study of wearable technologies

0029 C

Azka Ejaz, Mehreen Gull

Impact of social media marketing on brand awareness and brand image

0041 C

Shelton Giwa, Anne Broderick, Suha Omar

Freedom through consumption: Using a netnographic approach to explore the role of emerging lifestyles in consumer response to LBS.

0230 C

Suha Omar, Adam Oozeerally

Mobile Shopping: Understanding the Dimensions of M‐ S‐QUAL and Their Impact on Satisfaction and Loyalty

Stream 5

Brand, Identity & Corporate Reputation

Chair

TBC

0151 W

Internal Marketing and Organisational Citizenship Bassem Maamari, Behaviour: A Relationship Further Explained by Zeina Al Hakim Mediators

0022 C

Chung‐Yu Wang, Li‐Wei Wu

Corporate Reputation, Store Image, and Store Loyalty:Shopper Characteristics as Moderators

0137 C

Balthasar Schweizer, Andrew Robson, Nigel Coates

Determinants of CBBE in the German FMCG sector

0096 C

Carmen Iulia Mai, Gary Davies, Audra Diers‐Lawson

Order effects in brand trust formation and development

Conference Programme V1/12‐06‐2017: Please note that this version of this document is dated 12‐06‐2017, and that updated versions may be released prior to the Conference. Please visit the Conference website at http://www.amConference.org for the latest documentation.

Page 2 of 25


Room: TBC

Ethics and Marketing

Chair

0195 C

Laura McVey, #WomenOnInstagram: The ethical implications of social Paul Harrison media on women's health and wellbeing

0330 C

0332 C

Auhud Grofula, The linkage between CSR ‘Philanthropy' and ethical Khanyapuss Punjaisri, consumers and its influences on consumer attitudes Maged Ali Ahmed Shaalan, Exploring the ethical and unethical sides of ‘wasta’ in the Abrar Al‐Enzi, Arab world Marwa Tourky

Stream 6

Room: TBC

Chair

TBC Chris Chapleo, Branding a University: effectiveness of internal branding Paul Clark, activities on mid level administrators and Deans Kati Suomi Atif Mahmood, Internal marketing and employee job satisfaction: a cross Sara Kanwal, cultural perspective from British and Pakistani higher Tahir Rashid, education Arslan Afzal Competitive advantage for Not‐for‐Profit Higher Education Mel Godfrey Institutions Course Deletion: The Voice of the Academic Staff

0009 W

0311 W

0325 C

Marketing Higher Education

0337 W

No Room in the Inn? Decoding the Student Experience Nnamdi Madichie, from the Housing and Accommodation Business Abdulla Promise Opute perspective

0343 W

June Dennis

Marketing of Higher Education: An Alternative Perspective

Stream 8

Room: TBC

Political Marketing

Chair

TBC

0043 C

The role of perceived attribute, benefit, image and Saikat Banerjee, political product involvement on framing voter attitude Bibek Ray Chauduri about celebrity politician Voter and Political Candidate`s Demographic Homophile: A Ghanaian Context

0044 W

Andrews Agya Yalley

0048 C

Ben Marder, Caroline Marchant, Trumped by conspicuous affiliation: Examination of the Chris Archer‐Brown, conspicuousness of ‘Liking’ behaviour for political brands Amy Yau, on Facebook David Houghton

0066 C

Nihar Amoncar, Social media in Politics – Simple aggregator or the Jonathan Deacon emerging Ministry of truth?


Page 3 of 25


Room: TBC

Chair

TBC Valer Vieira, Parallel Mediation Effect of Acquisition and Retention Bruno Marioti, Efforts in the Salesforce Valer Faia

0129 C

0188 C

0204 C

0221 C

1200‐1300 1215‐1300 1300‐13.45 1345‐1515 1345‐1515 1345‐1515

Services & CRM

Flora Chiang, The Influence of Rewards and Shared Vision on Customer‐ Henry Fock, Oriented Behavior and Service Quality Thomas Birtch Christine Armstrong, Tania Sourdin, Demontrating Return on Investment of Effectiven Jamie Carlson, Complaint Management: A Research Synthesis and Martin Watts, Agenda for Future Research Alison Dean Badra Galdolage, Chanaka Factors affecting customer acceptance of self‐service Jayawardhena, technologies in service transactions: A qualitative inquiry Nilanti Rathnayake

Lunch SIG Chairs Meeting KEYNOTE: ROB KOZINETS SPECIAL SESSION: Peace Marketing: mapping the terrain. Paul Rogers and Haseeb Shabbir Heads of Department meeting Track Sessions

Stream 1

Room: TBC

Consumer Behaviour

Chair

TBC Arooj Makik, Nishat Arif

0030 C 0032 C

0033 C

0040 C

Xinping Shi, Yan Sun Kirti Arekar, Rinku Jain, Shalaka Ayarekar, Surenda Kumar Chun‐Tuan Chang, Xing‐Yu Chu, Shih‐Ting Kao, Ming‐Tsung Kung

Factors Leading Towards Brand Consciousness Examining the influences of social identity and social relationship on users' psychological fulfilment and citizenship behaviour in social media context Assessing the Effectiveness of Social Media Advertising on all the factors of Consumer Buying Behavior of Electronics Goods ‐ An Indian Study The Right Formula of Ad Language and Relationship Norm for a Cute Spokes‐Character


Page 4 of 25


Room: TBC

Chair

TBC

0138 W

0165 C

Arts and Heritage

Strategically managing sustainable and innovative Nick Cathan, Helen business development in uncertain times: An exploratory Woodruffe‐Burton study of Botanic Gardens Why Do People Want to Enjoy Traditional Art Hyun‐Seung Park, Kyeon‐ Performance?: Developing a Multidimensional Scale to Cheol Kim, Shik Heo Measure Motivational Factors of Participating Traditional Art Performance in Korea

0174 W

Ria Wild, Paulo Mora‐ Avila

Engaging art consumers in the social media ecosystem

0213 W

Colleen Collins, June Francis, Stefanie Beninger

Authenticity and Aboriginal Cultural Expressions

Stream 3

Room: TBC

Services Marketing and CRM

Chair

TBC Jamie Burton, Vicky Story, Chris Raddats, Judy Zolkiewski Kayan Tajeddini, Vanessa Ratten, Levanat Altiny

AMRC

0019 C

Enhancing the performance outcomes of firm servitization efforts: key capabilities and network resources Organization structure and service innovativeness

0021 W

Li‐Wei Wu

The Determinants of Co‐production for Value Co‐ creation: Contingent Models and Quadratic effects

0024 C

Helen Bruce, Sahar Mousavi

Measuring Customer Service in an Experience Economy

Stream 4

E‐Marketing

Chair

TBC

0055 C

Naomi Rennie, Tracy Powell

Drivers and Barriers affecting digital marketing adoption by B2C SMEs in Wales

0062 C

Elvira Ismagilova, Emma Slade, Yogesh Dwivedi

Negative emotions and perceived helpfulness of online reviews: Development of a conceptual model

0069 C

Anabel Gutierrez, Tatiana Calle

Acceptance of mobile location‐based advertising: a privacy calculus model

0071 C

Juerg Hari, Jessica Otto

'I combined it myself'‐Effect ‐ How to Influence Customers' Willingness to Pay


Page 5 of 25


Critical Marketing

Chair

TBC

0079 C

Wael Kortam

Nonlinear Marketing: A Universal Philosophy of Marketing Thinking and Doing

0109 C

Robert Kwame Dzogbenuku, George Kofi, Amoako, Nana Owusu‐Frimpong

0110 C

Andrew Dean

0270 C

Chagri Yalkin

Stream 6

International Marketing

Chair

TBC

0065 C

Dafnis Coudounaris

0068 C

Ali Bhayani

Divestitures of foreign subsidiaries: Moderators to firm financial performance Thinking Local and Understanding Local Determines Success in Higher Education Internationalisation

0212 C

Jim Saker, Louise Cooke

0225 C

Nessa Adams

Stream 7

Marketing Pedagogy

Chair

TBC

0307 W

Yvone Dixon‐Todd, Lynne Hall

0196 C

Jamie Carlson, Jessica Wyllie

0215 W

Matt Sutherland, Prabas Edirisingha

“I’m not working with Suits”: Reflections on the Trials and Tribulations of Developing An Interfaculty Integrated Marketing Communications Curriculum Understanding Technology‐enhanced Blended Learning: The Role of Individual and Communal Consumption Experiences in Creating Value and Student Performance Try Before You Buy: Employability of International Undergraduate Students in Britain from An Employers’ perspective

0300 W

Katie Brown, Nigel Coates, Julie Crumbley

Ethical Marketing Perceptions in Emerging Markets: The Case of Ghana Giving and making sense of Ayahuasca tourism: Unpacking the shaman identity Conflicts, Markets, and Peace‐Building: A Discourse Analysis of the Production and Consumption of Cyprus Peace Talks

Why Kuwait will listen to Costa Rica but not vica versa ‐ the role of ‘organisational homophily’ in tacit knowledge sharing between national sales companies Radical multicultural marketing: Examining the communication strategies used by multicultural marketing agencies

Marketing graduates with a positive attitude towards work are better prepared for graduate employment: A case study based on The Business Clinic


Page 6 of 25


Chair

TBC Carolyn Wilson, Ibad Kureshi, Georgios Theodoropoulos, Nats Esquejo, Mark Slassor, Why People Do Not Switch: Product Form Level Allyson Hindson, Ed Explanations for Incremental Innovative Product Adoption Buckley, Richard Behaviour Herbert, Paul Murphy, Trevor Davis, Eva Heukaeufe Samantha Lynch, Examining the Role of Branding in an Omnichannel Elizabeth Barnes Environment: Holistic view of the link between private labels and store Doaa Talaat loyalty

0198 W

0309 C 0317 W

Retail Marketing

Stream 9

Services & CRM

Chair

TBC Zahra Al Habsi, Bidit Dey, Raymond Hackney

The Dynamic of Value Co‐Creation and its interrelationship with employer branding: A study on the hotel industry in Oman

0281 C

Samaa Attia

Antecedents to salesperson job performance in an emerging economy; Egypt.

0301 W

Mark Ojeme

Is the Digitalisation of Services the Mcdonaldisation of Relationship Marketing?A Commentary for Further Investigation

0237 W

Sharareh Mansouri Jajaee, Rodrigo Rabetino Sabugo, Marko Kohtamäki

Looking Back, Structuring Research on Customer Relationship Management and Moving Forward

0241 C

1515‐1545 1545‐1630 1630‐1730 1630‐1730 1800‐1810 1830‐2130

Coffee KEYNOTE PRACTITIONER: NORMAN SOUTAR, CEO, JACKSONS GROUP SIG Fair BOOK LAUNCH: PAUL BAINES, OUP Buses to the Evening Reception Venue Evening Reception Ferens Art Gallery


Page 7 of 25

Academy of Marketing Conference Programme 2017

Wednesday 5 July 0900‐1030 0900‐1030

Meet The Editors Track Sessions

Stream 1

Consumer Behaviour

Chair

TBC

0042 C

Nobukhosi Dlodlo

Modeling the utilitarian‐hedonic value dichotomy among female consumers at pure‐play fashion stores

0046 C

Robert James

Children and Brand Co‐Creation: An Exploratory Study

0060 C

Hannah Marriott, Michael Williams, Yogesh Dwivedi

An examination into factors influencing consumer m‐ shopping acceptance behaviour in the UK

0061 C

Elaine Wallace, Isabel Buil, Leslie de Chernatony

Conspicuous consumption on Facebook and its relationship with prosocial and unethical behaviour.

Stream 2

Travel and Tourism

Chair

TBC

0084 W

Jessica Lichy, Mind the gap: Self‐initiated expatriates (SIE) and the role Jason Turner of training and support to ease workplace adjustment

0141 C 0266 W

Simon Hudson, The African‐American traveler: An untapped market in the Jing Li, U.S. Bahman Ajdari Exploration of waiters’ occupational identity (WOI): Maria Jesus Jerez Jerez Literature review and conceptual model Ewelina Lacka

The Role of Mobile‐Based Augmented Reality Games in Tourism

Stream 3

Retail Marketing

Chair

TBC Patricia Harris, Francesca Dall’Olmo Riley, Chris Hand, Helen Robinson C. Foster, C. Brindley, B. Ghosh & G. Armannsdottir

0282 C

AMRC

AMRC

Multichannel Shopping: The Effect of Proximity to Retail Centres on Channel Patronage and Propensity to Multichannel Usage Value co‐creation in temporary, independent retailing: a study of customer value perceptions of pop‐up stores

0167 C

Laura Salciuviene, Neringa Ivanauskiene, Vilte Auruskeviciene, Tomas Mikoliunas

Moderating effects of customer profitability in the retail banking services sector

0170 C

Charlotte Shi, Gary Warnaby

Managing pop‐up retailing as a means of facilitating organizational growth: Evidence from emergent retail brands in the UK


Page 8 of 25


Room

E‐Marketing

Chair

TBC

0073 C

Rania Hussein, Salah Hassan

Antecedents of User Engagement on Social Media: What drives continuation of use?

0085 C

Hongfei Liu, Exploring Consumption Emotion in eWOM: A Social Chanaka Jayawardhena Sharing of Emotion Perspective

0107 C

Cherniece Plume, Yogesh Dwivedi, Emma Slade

0112 C

Serwaa Karikari, An Individual Level Examination of the Antecedents and Kofi Osei‐Frimpong, Consequences of Social Media Use Nana Owusu‐Frimpong

The moderating role of self‐construal on motivations to share tourism related sponsored advertisements on social media

Stream 5

Room

Non‐Profit & Social Marketing

Chair

TBC

0005 C

Roger Bennett

Understanding the Giving Behaviour of the Working Poor

0038 C

Hamd Mahmoud

Explore the believability and effectiveness of threatening messages in anti‐smoking ads

0089 C

Emma Wood, Alexandra Kenyon

Exploring the festival lived experience: A basis for social marketing interventions promoting responsible alcohol consumption

0120 W

Dr Seamus Allison, James Mackintosh, Louise Spry, Christopher Pich

It’s too big to cope with: practitioners’ experiences of climate change communications

Stream 6

Room

Chair

TBC Leonidas Leonidou, Bilge Aykol, Emotional intelligence as a facilitator of long‐term Thomas Fotiadis, orientation in exporter‐importer relationships Paul Christolides

0355 C

International Marketing

0373 C

Tamer Elsharnouby, Consumer acculturation of ingenious minority consumers to Amro Maher a multicultural expatriate population

0149 C

Dafnis N. Coudounaris

Pathways of UK small and medium‐size firms


Page 9 of 25


Room

Marketing Pedagogy

Chair

TBC Ayesha Owusu‐ Barnaby, Mel Godfrey

0306 W

Coaching Marketing Alumni to Mentor Marketing Students For the greater good: 21st century experiential learning pedagogy ‘Say something, say something, anything, your silence is deafening, give me a sign…’ Using Socrative technology to gather feedback on the student learning experience: an application of the adapted Shannon‐Schramm Communication Model

0336 C

Kim Roberts

0365 C

Sukhbinder Barn

Stream 8

Room

Political Marketing

Chair

TBC

0127 W

Peter Reeves

0178 W

Mohamed Hammad

Social Media in a Corbyn Led Labour Party: Some Discussion Points How Far is Too Far? The Counter Effects of a Country's Animosity on its Brand Image

0313 W

Gabriella Kereszuri, The role of social identity theory in agenda setting Dianne Dean through social media networks: BREXIT

Stream 9

Room

Services and CRM

Chair

TBC Niina Gerritsen, Leila Hurmerinta, Birgitta Sandberg, Outi Kortekangas‐ Savolainen

0320 C

Parents at the forefront of healthcare encounters ‐ a child's severe illness and the involvement of parents at the encounters

0333 W

Suha Omar, Devi Gill, Nichola Phillips, Julia Cook

An investigation of multi‐stakeholder value co‐creation processes: a conceptual model of customer engagement, co‐creation, and their impact on customer satisfaction and behavioural intentions

0351 C

Mohamed Sobyy Temerak

Does having an attractive body shape matters in reducing age incompatibility between young and old customers?

0362 W

Karen Wharton, Janet Ward, Mapping the Customer Journey in a Professional Services Semma Bhate, SME Visaal Hussain

1030‐1100 1100‐1200 1200‐1300 1300‐1300 1330‐1500

Coffee AGM and Prize Giving Lunch KEYNOTE: MICHAEL BAKER SPECIAL SESSION: Social Movements and Consumer Activism in Politics. Jenny Lloyd, Darren Lilleker and Fiona Spotswood

Conference Programme V1/12‐06‐2017: Please note that this version of this document is dated Page 10 of 25 12‐06‐2017, and that updated versions may be released prior to the Conference. Please visit the Conference website at http://www.amConference.org for the latest documentation.

Academy of Marketing Conference Programme 2017 1330‐1500 1330‐1500 Stream 1 Chair 0093 C

SPECIAL SESSION: Getting an AM Teaching and Research Development Grants: Improve your chances. Lynn Vos Track Sessions 4 TBC Hongfei Liu, Chanaka Jayawardhena, Ahmed Shaalan

Consumer Behaviour Does eWOM Still Matter in the Post‐Purchase Stage?

0102 C

Rania Hussein, Salah Hassan

Antecedents of Global Brand Purchase Likelihood: Exploring the Mediating effect of Quality, Prestige and Familiarity

0113 C

Lakhbir Singh

Trust Me, I'm a Banker: Analysing the Issue of Trust between Banks, Media and Customers

0131 C

The attitude‐behaviour gap: The role of Tanyatip Kharuhayothin, neutralisation and deviant parental food Ben Kerrane socialisation practices within the family

Stream 2

Arts and Heritage

Chair

TBC Chloe Preece, Finola Kerrigan, Pandora Kay

0253 C

Zahra Pourabedon, Vahid Bilari

Hotel Image Formation and Loyalty: The case of heritage boutique hotels

0256 C

Markus Wohlfeil

From ‘Spiral Scratch' to PledgeMusic: The Birth and Re‐Birth of Punk Culture's Entrepreneurial Spirit

0354 C

Annemarie Ryan

Practice (mis)matching: multiple performations of a cultural sponsorship network

Stream 3

Consumer Culture Theory

Chair

TBC

0277 C

Yasser Iqbal, Prabash Edirisingha, Tom Mordue

Body consumerism: The ‘power' of the muscular male body and its influence on consumer embodiment practices

0295 W

Helen Bruce, Emma Bannister

Military Spouses, Consumer Vulnerability and Market Exclusion

0322 C

Ahmed Al‐Abdin

Consumption practices in transition‐ the sacred and profane dichotomy revisited

0324 C

Omar Khaled Adbelrahman, Emma Bannister, Daniel Hampson

Subtle distinction: Nostalgia and Intra‐class dissociation after socio‐political shocks

0245 W

Artists as Brand Interpreters and Influencers



E‐Marketing

Chair

TBC

0168 C

Florentine Frentz

Online Grocery Shopping: A Chance For Elderly People To Independently Shop Their Groceries Despite Physical Constraints?

0176 W

David Houghton, Jeannette Littlemore, Paula Sobrino‐Perez, Doga Istanbulluoglu

0193 C

Jamie Carlson, Mohammad Rahman

0208 C

James E Richard

Stream 4

Marketing Communications

Chair

TBC Hongfei Liu, Chanaka Jayawardhena, Ahmed Shaalan

The role of figurative complexity in generating viral videos Facilitating customer engagement innovation behaviors in social media through customer engagement and brand strength: Evidence from consumers in US and China Mobile banking: Difference in Risk Perceptions between Digital Natives (DN) and Digital Immigrants (DI)

0092 C

The Effects of Perceived Empathy in eWOM ‐ A Social Sharing of Emotion Perspective

0181 W

Michael De Domenici

To BP or not to BP, that is the ethical question

0205 W

Katie Dunn

Communicating corporate social responsibility in a social world: The effect of consumer‐ generated content on consumer scepticism

0286 C

Simon Manyiwa, Zhongqi Jin, Kathinka Natvig

Gender difference in attitude and sharing intention of comedic violence advertisements

Stream 6


Chair

TBC

0344 W

Anita Pelag

Is there a disconnect between current marketing ethics education and the actual experience of our graduates?

0034 W

Shelton Giwa

0082 C

Fiona Counie

0097 C

Jane Hemsley‐Brown

0136 C

Wael Kortam, Rasha Hammad

Freedom to learn: ‐ ‘Edusumers': An analysis of student attitudes towards mobile enhanced learning in Higher Education. Entitlement: Its role within the marketing of higher education. Media Use Behaviour: are Russell group undergraduates a distinctive market segment for marketing communications? Examining The Impact of Academic Entrepreneurship on University Commercialization‐ Based‐ Brand Equity




Chair

TBC Clidna Soraghan, John Ensor, Elaine Thompson

0128 C 0135 C

Mazia Yassim

0142 C

Rana Shazly, Abeer Mahrous

0147 W

Denni Arli, Sharyn Rundle‐Theile, Jeawon Kim

Applying a strategic social marketing perspective to nutrition label use Perceptions of Non‐Profit Brands Through the Lens of PCP Examining the Relationship between Cause‐ Related Marketing Campaigns' Dimensions and Consumers' Purchase Intention: A Study on Mobile Services of Egypt Social Cultural Adaptation and Health‐Related Behaviour: A Segmentation Study of Australian Migrants.

Stream 8

Consumer Behaviour

Chair

TBC Bert Oben, Hilde Walravens, Ann Jacques

Ambient scent ‘in the wild': the effect of coffee aroma on the consumption of congruous an non‐congruous products Meet the HENRYs: A hybrid focus group study of conspicuous luxury consumption in the social media context

0293 W

0335 C

Gemma Kennedy, Elvira Bolat

0353 W

Kate Armstrong

Looking Back, to see how far we have come: The Commodification of Sustainable‐Fashion

Anthony Grimes, Dominic Medway Wendy Lomax, Robert East, Melissa Vignardi

Unpacking the theoretical underpinnings of customer loyalty incentives ‘Are you saying what I think you’re saying?’: Differences in interpretation of WOM messages between senders and receivers

0356 C 0370 C

Stream 9

Retail Marketing

Chair

TBC

0171 W

Suyash Khaneja, T.C. Melawar, Kailin Wu, Pantea Foroudi

The Influence of Physical Environment Design on Well‐Being and its Impact on Brand Performance: A Literature Review and Conceptual Framework

0179 W

Suyash Khaneja, T.C. Melawar, Kailin Wu, Pantea Foroudi

The Influence of Physical Environment Design on Well‐Being and its Impact on Brand Performance: A Literature Review and Conceptual Framework

0182 W

Laura Salciuviene, Neringa Ivanauskiene, Vilte Auruskeviciene, Tomas Mikoliunas

Reassessing relationship equity in the retail banking services sector

1500‐1530

Coffee


Academy of Marketing Conference Programme 2017 1530‐1700

SPECIAL SESSION: Acculturation in the Social Media: a myth or reality? Analysing social media led integration and polarisation. Dorothy Yen and Bidit Dey

1530‐1700

TRACK SESSIONS 5

Stream 1

Consumer Behaviour

Chair

TBC

0132 W

Jae‐Yeob Jeong, Hyeon‐Cheol Kim

Mothers' Food Choice Behavior for Children: An Examination of Interaction Effects among Type of Food, Household Income, and Healthism

Maher Kachour, Jessica Lichy, Fraser McLeay Kuang‐Wen Wu, Kuan‐Ting Lin

0133 W 0161 C 0162 C

The role of childhood memories in evoking brand loyalty: Gen Y and breakfast cereal Order Effects: At First Sight or Catch up from Behind The Influence of Cynicism and Mood Effects on Advertising

Chih‐Huang Lin

Stream 2

B2B Marketing

Chair

TBC Severina Iankova, Iain Davies, Chris Archer‐Brown, Amy Yau, Ben Marder Severina Iankova, Iain Davies, Chris Archer‐Brown

0117 C

0118 C

A Comparison of Social Media Usage Between Types of Business

Developmental Phases in Social Media Employer Branding Strategy

0148 W

Jong‐Seok Kim

The Matter of Customer Knowledge Degree to KIBS Firms ‐ the Case of DigiCap ‐

0187 C

Yusrizal Sufardi Mohd Yunan, Che Aniza Che Wel, Lokhman Hakim Osman

Relative Advantage and Supplier Marketing Effort As Predictor Of Halal Transportation Adoption

Stream 3

Entrepreneurial & SMM

Chair

TBC Barry Ardley, Jialin Hardwick

Canons, Competencies and Critique: Delivering an Undergraduate Entrepreneurial Marketing Module

0015 C

Khurram Sharif

Trust based analysis of relationship congruency within Small‐to‐Medium Enterprises upstream business exchanges

0059 C

Nihar Amoncar, Jonathan Deacon

The pursuit of Economic prosperity ‐ Exploring the Entrepreneurial philosophy and approach of the Marwari Business community in India.

0086 W

Dave Crick, Shiv Chaudhry, James Crick

Marketing planning and an evolving business model: A case sudy of a small lifestyle business in the UK tourism sector

0010 C



Travel and Tourism

Chair

TBC

0368 C

Melissa Vignardi, Wendy Lomax

Let the People Speak: Exploring Inhibitors to Generating Electronic Word‐of‐Mouth Communication

0036 C

Heather Skinner

Producing Authentic and Distinctive Place Identity: Easter in Corfu ‐ the contribution of traditional events to place making

0088 C

Ning (Chris) Chen, Larry Dwyer

Who Are Better Place Brand Champions Than Residents?

Stream 5

Brand Identity & CR

Chair

TBC

0101 W

Tony Conway, Carolin Schemer

The Use of Event Marketing in Crisis Communication: The Case of Volkwagen

0106 W

Melanie Gray

The changing nature of Brand Management in the Media Industry: Implications to the way we manage our brands in an era of stakeholder co‐creation

0125 W

Argho Bandyopadhyay, John Hall, Alvin Lee, Ho Yin Wong

Building Brand Equity: An Empirical Validation and Assessment of Keller's CBBE Model

0067 C

Ibrahim Abosag, Zahy Ramadan, Tom Baker

Satisfaction with Social Network Sites: The Paradox of Brand Similarity and Customer Uniqueness

Stream 6

Marketing Pedagogy

Chair

TBC Ross Brennan, Ariadne Kapetanaki, Lynne Eagle, Rachel Hay, David Low

0004 C

0031 W 0140 W 0169 W

Lynn Vos Kristen Marshall, Julia Fotheringham, Fiona Smart Vignesh Yoganathan, Victorial‐Sophie Osburg

Sustainability in the Business & Marketing Curriculum: Exploratory Study Integrating learning in the marketing curriculum Building a Case Study: A Marketing Academic Trainee’s Learner Journey Theoretical Clarification and Pedagogic Implications of the Corporate Brand Identity Paradigm




Chair

TBC Lynne Eagle, Stephan Dahl, David Low Rachel Hay, Lynne Eagle, David Low Denitsa Dineva, Jan Breitsohl Fatemeh Ameri

0156 C

0183 C 0201 C 0226 W

Just a little prick? Or a stab in the back? Vaccine uptake explored Marketing Social Change: Fixing Bush Internet in Rural Regional and Remote Australia Conflict management on non‐profit social media fanpages Social Influences on Responsible Food Consumption

Jessica Wyllie, Jamie Carlson

Toward an Understanding of Mental Health Service Adoption: A mixed Method Approach

Stream 8

Services & CRM

Chair

TBC Kaylan Tajeddini, Vanessa Ratten, Organization structure and service innovativeness Levanat Altini

0227 C

0019 C

The Determinants of Co‐production for Value Co‐ creation: Contingent Models and Quadratic effects

0021 W

Li‐Wei Wu

0024 C

Helen Bruce, Measuring Customer Service in an Experience Sahar Mousavi Economy

0026 W

Richard Nicholls

Customer‐to‐customer interaction (CCI) through the lens of social diversity

Stream 9

Sustainability

Chair

TBC Hawazin Alzubaidi, Emma Slade, Yogesh Dwivedi Hui Jin, Zhibin Lin, Fraser McLeay Panayiota Alevizou, Caroline Oates, Seonaidh McDonald, Claudia Henninger

0111 C

0144 C

0304 C

Pro‐Environmental Behaviours: A Middle East Perspective Negative emotion, positive action: A study of Chinese consumer green food purchase intention But who is looking? Decoding on‐pack Sustainability Claims in Greece, UK, France and Sweden

0314 C

Nicola Thomas

Sustainability marketing: An emancipatory critical realist perspective

0326 C

Lien Monkhouse, Clarence Vina Franchesca

Impact of Materialism on Sustainable Consumption and Pro‐CSR Behaviour

1830‐ 1840 1900‐2300

Coaches to the Hull City Hall Gala Dinner


Academy of Marketing Conference Programme 2017

Thursday 6 July 0900‐1030 0900‐1030

SPECIAL SESSION: StratX Marketing Strategy Simulation TRACK SESSIONS 6

Stream 1

Consumer Behaviour

Chair

TBC Rahul Chawdhary, Francesca Dall'Olmo Riley, Wendy Lomax Nor Rahimy Khalid, Che Aniza Che Wel, Syed Shah Alam, Suaya Akm Mokhtaruddin Hatice Kizgin, Andrew Robson, Nigel Coates

0163 C

0186 C

0216 C

Are you Listening to Me: Effect of Recommendation Rejection and Acceptance on the WOM Sender?

The Influence of Self‐Congruity on Purchase Intention for Cosmetic Products Acculturation, enculturation and consumption – the moderating role of demographics: A Turkish‐Dutch assessment Middle Eastern consumers in a state of flux‐ an exploration of conservative vs. conspicuous consumption practices

0219 C

Ahmed Al‐Abdin

Stream 2

Sustainability

Chair

TBC Natalie Dukes, Marylyn Carrigan, Carmela Bosangit, Amanda Berlan

0023 C

Dressing to impress: exploring the social dynamics surrounding frequent clothes shopping.

0099 C

Victoria‐Sophie Osburg, Increasing consumers’ intention to be eco‐friendlier Sandra Brueckner, through detailed product information: An empirical Waldemar Toporowski model

0100 C

Chrysostomos Apostolidis, Fraser McLeay

In search of the "sustainable" consumer: comparing and contrasting meat eaters, meat reducers and vegetarians.

0105 C

Navdeep Athwal, Marylyn Carrigan, Victoria Wells

Communicating Sustainable Luxury: Challenges and Opportunities




Chair

TBC

0098 C

Yiwen Hong, Sophie Yang, Donald Finlay

0103 C

Abeer Mahrous

Exploration of the role of entrepreneur's characteristics in adoption and exploitation of internet for building customer relationships: case studies of SMEs from selected Chinese pure cyber‐ traders Antecedents of Entrepreneurial Marketing Intensity and its Implications for Organizational Performance and Competitive Advantage

0194 C

Mohammad Rahman, Jamie Carlson

Developing a Framework of the Impact of Strategic Networking on Firm Performance Outcomes and its Mediators: Evidence from Australian SME's

0263 C

Nadine Waehning, Juho Pesonen, Helen Reijonen, Maria Karampela

Networks and relationships and the effect they have on in SMEs ‐ a content analysis of microbrewery relationships

Stream 4

E‐Marketing

Chair

TBC Tasnim M Taufique Hossain, Shahria Aktar, Uraiporn Kattiyapornpong Imene Ben Yahia, Maha Al Essa Fanny Cheung, Guoqing Guo, Wing‐Fai Leung

0054 W

0240 C 0249 C

The Moderating Impact of Customer Involvement on Multichannel Quality, Satisfaction and Equity How to deal with multiple social media platforms: An investigation of the sucess and failure factors Roles of Emotions in Content Marketing

Stream 5

Brand Identity & CR

Chair

TBC Jillian Farquhar, Julie Robson, Kathy Waite

0150 W

A stakeholder approach to brand recovery co‐ creation

0151 W

Bassem Maamari, Zeina Al‐Hakim

Internal Marketing and Organisational Citizenship Behaviour: A Relationship Further Explained by Mediators

0166 C

Zenzen Gulsoy, Ceng Yilmaz

Consumer evaluations of luxury brand extensions

0312 C

Radu Dimitriu

The Impact of Retail Assortment Diversification on Brand Extension Evaluation




Chair

TBC

0236 W

Julia Cook

0261 W

Deviraj Gill

The exploration of student expectations in Higher Education and its Impact on Student Engagement An exploration into the influence of cultural diversity on student engagement and its impact on student satisfaction: UK and International students

0298 W

Helen O'Sullivan, Maria Garcia Garcia, Chris Chapleo

The role of social media in university brand strategy: an exploration.

0083 W

Fiona Cownie, Phil Mathews

Telling stories: opportunities for word‐of‐mouth communication.

Stream 7

Marketing Research and Methodology

Chair

TBC Wael Kortam, Ghada Gad Kathryn Rezai, Elaine Thompson, Ashleigh Logan ‐ McFarlane

The Impact of Marketing Research Logic on Marketing ROI: Theoretical analysis

0077 C

0180 W

Giving women a voice: Using netnography to analyse consumer reactions towards Instagram branded content.

0251 C

Havva Akbas, Çetin Kalburan, Selcuk Burak Hasiloglu

Is it sufficient to use 4 point scales in order to prevent escape responses?

0259 C

Katrin Franke, Dag Bennet, Charles Graham

Loyalthy deficites for small share brands

Stream 8

Services & CRM

Chair

TBC Tony Garry, Trust and Smart Service Systems: Dimensions and Tracy Harwood Predictors

0035 C 0037 C

What do we want? An evaluation of Nigerian air Andy Fred Wali, customers’ experiences: Opportunities for firms to N. Gladson Nwokah look back and move forward

0050 C

The effects of Customer Perceived Benefits on Sonja Fourie, Loyalty Program Effectiveness while moderated by Michael Goldman Type and Timing of rewards in the Financial Industry

0070 C

Anna Rozumowski, Warmth and Competence ‐ How to Become a Janine Dermody, Trustworthy "Lovable Star" in Business Juerg Hari



Chair

TBC

0006 C

N. Gladson Nwokah, Tonye E. Isene

Turnaround Marketing Strategies and Marketing Performance of Quoted Firms in Nigeria

0017 C

Kayhan Tajeddini, Vanessa Ratten

Brand and inter‐firm market collaboration: An empirical study of SMEs

0018 C

Stephan Mueller, Kayhan Tajeddini

Effect of Entrepreneurial and financial orientation on business performance

0063 W

Vivian Atud

Firm commitment to green, green marketing innovation and firm performance in selected manufacturing firms in South Africa

1030‐1100 1100‐1230

Strategic Marketing

Coffee SPECIAL SESSION: Fairtrade and ethical consumption: Past, present and future. Alvina Gillani, and Smirti Kutaula

1100‐12.30

TRACK SESSIONS 7

Stream 1

Consumer Behaviour

Chair

TBC

0231 C

Salomien Boshoff

Consumers' intentions to purchase complex travel online: A comparison with the Amaro and Duarte model

0234 W

Stanford Nartey

The influence of ethical and socially responsible mining on jewel buyers’ purchasing behaviour: The case of Ghana’s jewel industry

0235 C

Bidit Dey, Wafi Al‐Karaghouli, Stanimir Minov, Angela Ayios, Khanyapuss Punjaisri

Factors influencing customer satisfaction and switching intention: a study of the UK mobile telecom market

0254 C

Rahul Argha Sen, Kirsten Robertson, Leah Watkins

Towards more effective alcohol warning labels: Identifying specific warnings for each beverage type

0276 W

Artemis Panigyraki, Eirini Bazaki, Eirini Koronaki

Choosing righteously: examining ethical consumption in the fast fashion context



Asia Pacific

Chair

TBC

0155 C

Shubhomoy Banerjee

Role of Market Specific Factors in formation and maintenance of strong Consumer‐Brand Relationships in Rural India

0191 C

Mohammad Rahman, Jamie Carlson

Cultivating Customer Engagement Behaviour in Social Media Brand Communities: Examining the Impact of Website Characteristics and Virtual Experiences

Ebi Marandi, Farooq Chudry, His‐Chun Wu Sunil Sahadev, Neeru Malhotra, Keyoor Purani

Role of Bank Reputation and Size in Usage of Internet Banking services India: A Multi‐level Modelling Framework

0339 W

Kiroko Oe, Yan Liang, Jong‐Jia Chen

An exploratory study of Taiwanese Consumers’ perceptions towards ‘Sharing economy’ service: A Case of Airbnb

Stream 3


Chair

TBC Finola Kerrigan, Luong Thi Ngan Xiuzhu Tian, Sarah Forbes, Rosalind Jones Zubin Sethna, Kaye Nightingale

Provoking entrepreneurial marketing: a study of the film industry Technology Orientation (TO) in Entrepreneurial Marketing: A case‐based study in UK’s Energy Service Industry EM & The 4s Model: Strategy‐Serendipity‐Storytelling‐ Software

Stream 4

E‐Marketing

Chair

TBC

0285 C

Syed Sardar Muhammad, Vishanth Weerakkody

Analysing the Factors that Influence Customers’ (Un) Willingness to Leave Big Data Digital Footprint on Social Media: The Role of Privacy, Security and Psychological Dispositions

0207 C

0211 C

Easy riding – or is it? Understanding consumer behaviour towards self‐service bicycle hire in Taiwan

0308 W 0329 C 0363 W

0296 C

0299 W

0334 C

Florian Pfeffel, Christoph Kexel, Peter Kexel, Maria Ratz Saleh Tawat, T.C. Melewar, Quang Nguyen, Sharifah Syed Alwi Julia Wolny

Second Screen’s 3I – A new framework for a promising element of digital marketing? The antecedents and consequences of public commitment of online complainants: literature review and conceptual framework The fit bot: Uncovering the psychology of fitness wearables through the Relative Autonomy Index (RAI)



Brand Identity & CR

Chair

TBC Amjad Rafiq, Nazan Colmekcioglu, Haseeb Shabbir, Dianne Dean Naila Zulfa, Kevin Money, Yuksel Ekinci Lia Zarantonello, Silvia Grappi, Josko J. Brakus

0346 C

0352 C

0367 C

Counter‐Branding ISIS: A Conventional Branding Perspective. You are to Whom You Speak: The impact of Identity In(Congruence) on Word‐of‐Mouth Dynamics An international study on brand equity, market share, and global/local brand

0372 C

Caroline Tynan, Sally McKechnie

Exploring a Conceptualisation of Brand Experience in a Luxury Setting

Stream 6

Sports and Events Marketing

Chair

TBC

0047 C

Robert James Thomas

Mapping the Boundaries and Antecedents of Football Fans’ Individual Co‐creation Activities: A Pan‐cultural, Exploratory Study of the European Leagues

0192 W

Philip J. Rosenberger III, Christian Brunner

One of many brands as event sponsors? An accessibility and diagnosticity perspective on multiple brand sponsorships

0224 C

Amr Sharawy, Abeer A. Mahrous

Examining the relationship between trusting the team and loyalty toward the sponsors’ brands: the mediating role of team identification

0269 C

Imene Ben Yahia, Mohamed Al Emadi

How to foster the attendance of Mega events : the case of the FIFA WORLD CUP 2022

Stream 7


Chair

TBC Seamus Allison, Tony Woodall, Guja Armannsdottir, Christopher Pich Claire‐Lise Ackermann, Adrian Palmer Aisling Keenan Gayland, Ann M. Torres Abraham Brown, Seamus Allison, Alex Clarke

0273 C

0303 C 0305 W

0364 W

It’s just for old men and children: exploring self‐image barriers to cycling. Consumers' evaluations of local food: A multi‐method approach Ireland's Food and Drinks Industry: Adoption and Usage of Social Media Marketing Marketing a healthier choice? Exploring young people's perception of e‐cigarettes



Services & CRM

Chair

TBC

0075 C

Badra Galdolage, Chanaka Customer value co‐creation practices in self‐service Jayawardhena, technologies: A practice theory based approach Nilanthi Ratnayake

0090 W

Hiba Koussaifi

0114 C

Rania Mostafa, The Role of Psychological Contract Violation in Service Cristiana Lages Recovery Context

0119 C

Henna Järvi

Underlining the role of companions in the complaint process in a restaurant context

Customer engagement in B2B and B2G relationships: Antecedents and outcomes

Stream 9

Strategic Marketing

Chair

TBC

0134 C

Emmanuel Arthur, Consequences of market orientation in Ghana's mobile Nana Owusu‐Frimpong telecommunications

0152 C

Jong‐Seok Kim

Investigating Firms' Multifaceted Decisional Effects of Network Building in Each Channel Systems

0177 C

Mujahid Mohiuddin Babu

Impact of Market Orientation on Firm's Customer‐based Performance: The Moderating Role of Employee Orientation

Peter Young

Constructing a model of effective marketing for the 21st Century from a study of brand management at Procter & Gamble

0278 W

1230‐1300 1330‐1500

Lunch SPECIAL SESSION: Rethinking multicultural marketing as a vehicle of social inclusion and conviviality. Eva Kipnis and Charles Cui

1330‐1500

TRACK SESSIONS 8

Stream 1

Consumer Behaviour

Chair

TBC

0189 C

Emmanuel Ndi Wanki

Consumer Preference formation for High Involvement Products amongst Nigerians based in the UK.

0264 C

Yasmin Sekhon

The realities of ‘Keeping up with the Kardashians’: The moral dilemmas faced by children and luxury consumption.

0265 W

Thomas Mansell, Judith De Groot, Krista Bondy

Step by step: Applying a stage based approach to improve the effectiveness of social norm interventions in encouraging sustainable consumer behaviours.

0267 W

Asta Kazlauskiene

Attitudes towards industry or product category influence on consumers' reactions to the business crises



Travel and Tourism

Chair

TBC Soumi Chatterjee, MV Durga Prasad

The evolution of Agri‐tourism practices in India: Some success stories Sports and Fitness Wellness Tourism: Segmenting Muay Thai Tourists by Travel Motivation and Quality of Life Perceptions

0258 W 0284 C

Sameer Hosany, Siripan Deesilatham

0291 W

Sindhuri Ponnapureddy, Juliana Priskin, Ohnmacht Timo, Vizenz Friederike, Wirth Werner

The effect of consumer skepticism on the perceived value of a sustainable hotel and booking intentions.

0327 W

Rebecca Biggins, Brendan Paddison

Marketing Heritage Tourism Destinations: A Working Paper on Community and Commercial Perceptions of Destination Image

Stream 3

Marketing Communications

Chair

TBC Thembeka Lebese, Thérèse Roux, Sfiso Mahlangu

0012 C 0039 C

0076 W

Xing‐Yu Chu, Chun‐Tuan Chang Laura Salciuviene, Chip. E. Miller, James, Reardon, Tomas Mikoliunas, Kelvin Lee, Kenneth, E. Miller

Organizing the giant that never sleeps: Digital out‐of‐ home advertising media classifications "It's Better Over There"‐ How Spatial Distance Affects Consumers' Product Evaluation

Media Involvement and Consumer Attitude Formation towards Digital Advertising

0013 C

Thérèse Roux

How to track a lion in the jungle: Measuring outdoor advertising audience in South Africa

Stream 4

E‐Marketing

Chair

TBC Ahmad Khraiwish, Jonathan Deacon, Paula Stephens Barry Salmon, Richard Warr, Adrian Palmer

0341 C

0345 C

0357 C

Jennifer Rowley, Brendan Keegan

Diffusion of E‐Marketing among Jordanian SMEs: Adopter Categories Music artist engagement with fans through social media: An exploratory study of its effects on brand loyalty Looking back, Going forward: the role and nature of systematic literature reviews in social media marketing: a meta‐analysis



Marketing Segmentation and Target Marketing Strategy

Chair

TBC

0007 W

Julie Donald

A typology of sport fan identity, behaviours, and influence on change and rebranding. Case selection of Hull City A.F.C.

0108 W

Nyankomo Marwa, Dhirendra Shukla

Green Energy Market Segmentation: A Conceptual Framework

Rebecca Biggins, Chen Ren Simon Hudson, Bahman Ajdari, Jing Li

Understanding luxury brand purchases by millennials through application of generational cohort theory

0297 W 0349 C

Targeting retiree migrants: a destination perspective

Stream 7

Political Marketing

Chair 0319 C

TBC Ronnie Das

Marketplace Mythology and the Politics of Identity

0359 C

0078 C

Policy Deliberation & Branding Motivation: Revelations About Social Media Interactions from Greek Members of the European Parliament Examining the impact of Political Market Segmentation on Mai Fahmy, Effectiveness of Marketing Performance of presidential Wael Kortam campaigns in Egypt

Ioannis Zisis, Dianne Dean

Stream 8

Services and CRM

Chair

TBC

0310 W

Doaa Talaat

Exploring the dark side of customer engagement

0375 C

Catherine Prentice, An asymmetrical approach to understanding Sandra Maria Loureiro configurations of airlines passenger loyalty

0275 C

Thomas Palaima, Relationship Quality and the Pivotal Role of Reciprocity: Lloyd C. Harris, Implications for Trust and Commitment Tina Kiefer

Stream 9

Strategic Marketing

Chair

TBC Luciana Faluba Damázio, Carlos Alberto Gonçalves, Helena Belintani Shigaki

0283 W

Contemporary Market Management: a Theoretical Model Proposition Re‐examining the Innovation Orientation‐Organisational Performance Links: The Dynamic Role of Market Orientation in a Developing Economy.

0331 C

Ejindu Iwelu Morah

0347 C

Dag Bennett, Charles Graham, What long term measures can tell us about brand loyalty Maria Clemente
