You Want to Do an Interview? You Know What I Am Doing – I Am ...

You Want to Do an Interview? You Know What I Am Doing – I Am Working! Mixed Mode and Nonresponse in Organizational Surveys in German and British Hairdressing and Barbering Markets Nina Baur, Linda Hering and Anna Laura Raschke

Project Context

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Project Group on „Intrinsic Logic of Cities“

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Comparison of 4 purposefully sampled cities – 2 German cities (Dortmund and Frankfurt) – 2 British cities (Birmingham and Glasgow)

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Comparing different social fields – – – –

•

public discourses crime fiction city marketing economy

Project on economy: Focussing on Hairdressing and Barbering Markets

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Data and Methods Mixed Methods Design

 Generating Hypotheses (2011 – 2012) • •

Case Studies of the Cities‘ Economic histories Classical Ethnographies (2 salons per city from contrasting market segments 2011)

 Testing Hypotheses (since 2013) • •

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Focussed Ethnography (4 salons per citiy from contrasting urban quarters which have been in business for a long time, 2013) Organizational Survey (Census of the Full Organizational Population) – Planned Field Work: 6-12 weeks (2013) – Actual Field Work: 16 months (2013- 2014)

Defining the Population

 Defining the Market Borders • •

Germany: very clear-cut („Friseur“) UK: fluent borders („Barber“, „Hairdresser“, „Cosmetics Studio“ …)

 Getting the addresses • •

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Germany: Chamber of Crafts UK: Phone numbers, sometimes not clear where city borders are

Tabelle 2

Sample and Nonresponse Rate Dortmund

Frankfurt

Glasgow

Birmingham Germany

UK

Total

Population (N)

447

490

580

687

937

1.267

2.204

Sample (n)

152

168

145

125

320

270

590

Distribution of Sample

20%

22%

26%

31%

43%

57%

100%

25

16

7

5

41

12

53

55

67

38

34

122

72

194

58

70

100

85

128

185

313

14

15

0

1

29

1

30

34%

34%

25%

18%

34%

21%

27%

Survey Mode Online Survey  (01/2013‐03/2013) Postal Survey  (03/2013‐07/2013) Telephone Survey  (08/2013‐04/2014) Postal Survey  (08/2013‐04/2014) Response Rate

Ways to Refuse

 Business with strong component of emotional care work  Almost no direct refusals due to culture of politeness  Indirekt refusals • •

Busy every time an interviewer calls „My boss is on vacation“

 Revenge tactics •

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“You Want to Do an Interview? You Know What I Am Doing – I Am Working!”

Reasons for Nonresponse

 No time (especially during specific times of the year)  Distrust • •

into Surveys Germans

• •

Chains need permission by headquarters (but only small percentage) Employees need permission by boss

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Germany: Language issues with Turkish hairdressers UK: reservations with ethnic English persons

• •

high rate of factual analphabets (online and postal worse than telephone) Germany: emails, UK: Facebook

 Not allowed to make decision  Ethnicity

 Problems with specific survey modes

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Tabelle 2

Response Rate and Survey Mode Dortmund

Frankfurt Birmingham

Glasgow

Germany

UK

Total

Population (N)

447

490

580

687

937

1.267

2.204

Sample (n)

152

168

145

125

320

270

590

Online

16%

10%

5%

4%

13%

4%

9%

Postal

45%

49%

26%

28%

47%

27%

38%

Telephone

38%

42%

69%

68%

40%

69%

53%

Survey Mode

Tabelle 2

Response Rate and Quastionnaire Length Dortmund

Frankfurt Birmingham

Glasgow

Germany

UK

Total

Population (N)

447

490

580

687

937

1.267

2.204

Sample (n)

152

168

145

125

320

270

590

Long Version

53%

49%

31%

31%

51%

31%

42%

Short Version

47%

51%

69%

69%

49%

69%

58%

Survey Mode

Conclusion

 More sensitivity for cultural response styles  Online and postal surveys not suitable for all organizational surveys

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