Recruitment processes in Finnish companies operating in China ... 86. 5.1 General ..... vantage of Finland in the world university rankings, when promoting.
Yuzhuo Cai
UNDERSTANDING EMPLOYERS’ PERCEPTIONS OF INTERNATIONAL GRADUATES An investigation of the employment prospects of Finnish-educated Chinese graduates in Finnish companies operating in China
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FOREWORD
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PREFACE
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LIST OF ABBREVIATIONS
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Chapter 1. INTRODUCTION
1.1 Statement of research problem
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1.2 Uncertainty surrounding international graduates’ future employment as a key challenge for Finnish HEIs to recruit Chinese students
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For the marketing, a wide range of actors may be mobilised, such as Finnish governmental [agencies] and representatives in China, universities’ partners and even individual academics’ personal connections in China, and Finnish companies doing business with China. The understanding of Chinese networks is essential in marketing and in the creation of trust. The Chinese way of thinking is quite hierarchical compared to Finnish thinking. Reputation and rankings really matter as the Chinese make their choices. Strong, reliable and effective Finnish providers are needed.
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1.3 Employment of returning overseas-educated Chinese graduates in China
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1.4 Relevance of FECGs to Finnish companies operating in China
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Language skills, knowledge of the new market, contacts to businesses and institutions, and an understanding of foreign political, business and cultural conventions are among the advantages available to Finnish enterprises when they opt to hire a foreign national. And when that foreign national is a Finnish resident, the company also gets someone with knowledge of Finnish life and the ability to create bridges between business cultures. (Vehaskari, 2010, p. 15)
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